CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.
When to Load
| Trigger | What's Needed |
|---|---|
| Define positioning and messaging | references/positioning-messaging.md — Dunford framework, message hierarchy |
| Build acquisition channel strategy | references/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics |
| Design brand architecture | references/acquisition-strategy.md — brand systems, visual identity, brand health |
| Model growth economics | references/growth-modeling.md — CAC/LTV, cohort analysis, market entry |
| Develop competitive response | references/acquisition-strategy.md — pricing wars, feature races, brand defense |
| Plan market entry | references/growth-modeling.md — beachhead, land-and-expand, channel economics |
| Design AI-assisted or automated acquisition experiments | references/agent-assisted-acquisition-experiments.md — experiment contract, readiness gate, earned authority, signal quality, stop rules |
Loading Order
skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')
# For AI-assisted targeting, outreach, reply handling, or optimization:
skill_view('go-to-market', file_path='references/agent-assisted-acquisition-experiments.md')
Reference Files
| Reference | Purpose |
|---|---|
references/positioning-messaging.md |
April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |
references/acquisition-strategy.md |
Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |
references/growth-modeling.md |
CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |
references/decision-workflow.md |
Bounded launch/channel decisions, worked beachhead example, reusable memo, and owner routing matrix |
references/agent-assisted-acquisition-experiments.md |
Bounded experiment contract, readiness and responsibility gate, capability-specific earned authority, signal-quality ladder, decision loop, and stop conditions |
Output Contract
The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.
When not to use
- Sales execution and pipeline management — this skill owns acquisition strategy, not running the funnel. CRM operations (contact lookup, deal pipeline views, confirmed stage changes) belong to crm.
- Product strategy and roadmap — product vision, PMF, and prioritization belong to
product-strategyandproduct-methodology. - Visual brand identity design — logo, palette, and brand systems belong to
brand-designer. - Marketing campaign execution — this skill defines the channel strategy and positioning; operating the channel tools is the corresponding tool skill's job.
- Legal interpretation — this skill records the jurisdiction, recipient type, and responsible owner as readiness inputs;
legal-strategyor qualified counsel determines what law permits.
Related Skills
- artifact-pyramids — output contract
- product-strategy — CPO methodology (product vision, PMF, market sizing)
- brand-designer — visual brand identity design
- seo — organic search, answer-engine, and generative-search audit and content strategy
- crm — HubSpot CRM operations: contact lookup, deal pipeline views, and confirmed deal stage changes
- ai-governance — organizational AI risk, lifecycle gates, decision rights, and agentic controls
- legal-strategy — legal analysis when outreach or data-use rules require interpretation