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Skillsstartup-growth-playbook

startup-growth-playbook

Marketing & growth

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Updated 10-15 21:52

About this skill

⚠️ Distinguish B2B from 2C

This skill defaults to being oriented toward dev / open source / B2B SaaS. If the product is 2C consumer goods / education / apps / games: replace the core metrics with D1/D7/D30 retention, activation rate, and viral coefficient K (not MRR/CAC/LTV); replace cold-start channels with vertical communities / short videos / vertical KOLs (not PH/HN/LinkedIn). For the complete 2C adaptation guide + public channel data for each country, see → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install

clawhub install startup-growth-playbook

What you get after installing:

  • Channel scoring matrix to evaluate 15+ growth channels against your product
  • PMF-to-growth bridge — signals that you're ready to scale vs still iterating
  • Sequencing strategy for which channel first, second, third — and when to switch
Startup Growth Playbook — Seed Stage Channel Selection

🌍 Language / 语言: 中文 | English | 日本語 | Korean

You have PMF but limited resources. This playbook helps you pick the ONE channel that will work.

  • Channel scoring matrix: Evaluate 15+ channels against your product and audience
  • PMF-to-growth bridge: Signals that you're ready to scale vs still iterating
  • Organic vs paid: Decision framework based on CAC, LTV, and runway
  • Founder-channel fit: Why some channels work for you specifically
  • Sequencing strategy: Which channel first, second, third — and when to switch

Stage-gated growth sequence

Stage Goal Primary work Exit evidence
First 10 users verify pain and language founder outreach + interviews repeated problem and aha moment
Activation repair make first value repeatable onboarding/docs/product activation and second-session improvement
PMF validation verify willingness to pay pricing + paid interviews + retention segment-specific retained/paid cohort
Repeatable growth prove one channel one channel, one offer, clean attribution stable CAC/activation/retention
Scale add channel and localization budget, partners, compliance, payment marginal economics hold

Channel experiment card

For every proposed channel output: audience, intent signal, offer, asset, weekly capacity, spend/time budget, source UTM, activation event, retention window, continue threshold and kill threshold. Never choose a channel from reach alone.

First-ten-users motion

Start with founder-led outreach to competitor followers, LinkedIn keyword/job-title results, Reddit/X conversations and service marketplaces. The supplied course uses directional reply benchmarks of 1–5% for competitor-follower DMs and 10–15% for targeted LinkedIn outreach; treat them as planning priors and replace them with your own cohort after the first 200 messages.

Activation-before-scale guardrail

If weekly acquisition rises while activation remains under the product's minimum acceptable threshold, stop spending and fix onboarding/product. Report source → signup → activated → retained → paid as one cohort chain.

Related Gingiris Skills

🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).