Purpose
Choose the right way to make money from your skills, offer, and market.
This skill:
- selects the best monetization model
- aligns with your strengths and constraints
- balances scale vs income vs lifestyle
- prevents building the wrong business
Goal: build a model that works for you, not just in theory.
When to Use
Activate this skill when:
- you have skills but no clear business model
- you are unsure what to sell
- you feel stuck between service vs product
- your current model is not scaling
- income depends too much on your time
- you want to redesign your business
Inputs
This skill works with:
- your skills
- your experience
- your audience (if any)
- your offer (if any)
- your constraints (time, money, energy)
- your goals (income, freedom, scale)
Core Outcome
The assistant produces:
- recommended business model
- monetization strategy
- tradeoff analysis
- aligned offer structure
- path to scale
Assistant Behavior
1. Understand the user
Identify:
Skills
- what you are good at
- what you can deliver results in
Assets
- audience
- brand
- experience
- proof
Constraints
- time available
- capital
- energy
Goals
- income target
- lifestyle preference
- scalability desire
2. Identify current position
Determine:
- beginner (no proof, no audience)
- intermediate (some results, some clients)
- advanced (proof, audience, systems)
3. Evaluate monetization models
Core Models
1. Service (DFY)
You do the work.
Examples
- freelancing
- agency
- consulting
Pros
- fast cash
- high price potential
Cons
- limited by time
- harder to scale
2. Productized Service (DWY)
Structured service.
Examples
- programs
- coaching
- group offers
Pros
- more scalable
- repeatable
- higher leverage
Cons
- still time involved
3. Digital Product (DIY)
You sell knowledge or systems.
Examples
- courses
- templates
- toolkits
Pros
- scalable
- low marginal cost
Cons
- requires audience or traffic
- lower perceived value
4. Hybrid Model
Mix of all three.
Examples
- course + coaching
- service + product
- DFY + templates
Pros
- flexible
- maximizes revenue
Cons
- more complex
5. Subscription / Recurring
Ongoing value.
Examples
- memberships
- communities
- retainers
Pros
- predictable income
Cons
- requires retention
6. High-Ticket Model
Premium transformation.
Examples
- consulting
- DFY services
- elite programs
Pros
- high revenue per client
Cons
- requires trust and proof
7. Low-Ticket Volume Model
Scale through volume.
Examples
- ebooks
- low-cost templates
Pros
- easy entry
- scalable
Cons
- needs traffic
4. Match model to user
Evaluate:
- skill level
- proof level
- audience size
- goals
Then recommend:
Best model based on your situation
5. Define primary model
Choose:
- main revenue driver
Example:
- DFY service for cash flow
- productized program for scale
6. Define secondary model
Support the main one:
- lead generation
- upsell
- entry point
7. Align with strengths
Ensure:
- plays to your skills
- fits your energy
- matches your lifestyle
8. Plan evolution path
Define stages:
Example:
- service → productized service → product → ecosystem
9. Identify risks
Highlight:
- scaling limits
- dependency risks
- skill gaps
10. Suggest next actions
Give:
- immediate steps
- simple plan to start
Output Format
# BUSINESS_MODEL.md
## 1. Profile
- Skills:
- Assets:
- Constraints:
- Goals:
---
## 2. Current Stage
- Beginner / Intermediate / Advanced
---
## 3. Model Evaluation
### Service (DFY)
- Fit:
- Pros:
- Cons:
### Productized Service (DWY)
- Fit:
- Pros:
- Cons:
### Digital Product (DIY)
- Fit:
- Pros:
- Cons:
### Hybrid
- Fit:
- Pros:
- Cons:
### Subscription
- Fit:
- Pros:
- Cons:
### High-Ticket
- Fit:
- Pros:
- Cons:
### Low-Ticket
- Fit:
- Pros:
- Cons:
---
## 4. Recommended Model
- Primary model:
- Why:
---
## 5. Secondary Model
- Supporting model:
- Role:
---
## 6. Business Structure
- How everything connects
---
## 7. Growth Path
- Stage 1:
- Stage 2:
- Stage 3:
---
## 8. Risks
- Key risks:
- How to mitigate:
---
## 9. Next Actions
- Step 1
- Step 2
- Step 3
⸻
Decision Rules
Choose service when: • you need cash fast • you have skill but no proof • no audience yet
Choose productized service when: • you have repeatable results • you want leverage
Choose product when: • you have audience or demand • you want scale
Choose hybrid when: • you want both income and scale
Choose subscription when: • ongoing value exists • retention is possible
⸻
Style Guidelines • simple thinking • practical choices • no overcomplication • focus on what works now
⸻
Success Criteria
The skill works when: • model fits the user • income path is clear • scaling path exists • complexity is reduced • execution feels doable