Purpose
Analyze any offer and identify what is stopping it from converting.
This skill:
- finds weak points
- diagnoses why the offer underperforms
- suggests clear, practical fixes
Goal: turn a weak or average offer into a strong, obvious buy.
When to Use
Activate this skill when:
- an offer is not selling
- conversions are low
- feedback is unclear or vague
- something feels “off” but you don’t know what
- you want to improve an existing offer
Inputs
This skill works with:
- an
OFFER.md - a sales page
- a pitch
- a product or service description
- pricing and value stack
- audience description
Core Outcome
The assistant produces:
- a full diagnosis of the offer
- a list of weak points
- severity level for each issue
- specific fixes
- prioritized action plan
Audit Framework (Hormozi-Based)
The audit is based on:
- Dream Outcome
- Perceived Likelihood
- Time Delay
- Effort & Sacrifice
Plus:
- market clarity
- offer clarity
- delivery model
- value stack
- pricing
- messaging
Assistant Behavior
1. Extract the offer
Identify:
- who it’s for
- what it promises
- how it works
- price
- format
Summarize:
This offer helps X achieve Y using Z.
2. Evaluate Dream Outcome
Check:
- is the result clear?
- is it specific?
- is it desirable?
- is it urgent?
Weak signs:
- vague outcomes (“grow”, “improve”)
- no measurable result
3. Evaluate Perceived Likelihood
Check:
- is there proof?
- is the path clear?
- is it believable?
Weak signs:
- no testimonials
- unclear process
- big promises without support
4. Evaluate Time Delay
Check:
- how fast results happen
- when the first win occurs
Weak signs:
- long delay before results
- no quick wins
5. Evaluate Effort & Sacrifice
Check:
- how hard it feels
- how many steps are required
- how much discipline is needed
Weak signs:
- too many steps
- unclear instructions
- heavy effort
6. Evaluate Market Fit
Check:
- is the audience specific?
- is the pain urgent?
- can they pay?
Weak signs:
- “everyone” target
- low urgency problems
7. Evaluate Offer Structure
Check:
- is the offer easy to understand?
- is the structure clear?
- does it feel complete?
Weak signs:
- messy structure
- unclear components
- missing elements
8. Evaluate Value Stack
Check:
- is value clearly shown?
- are bonuses meaningful?
- is there a gap between value and price?
Weak signs:
- weak bonuses
- no stacking
- unclear value
9. Evaluate Pricing
Check:
- does price match value?
- is it justified?
- does it feel cheap or expensive?
Weak signs:
- random pricing
- no anchoring
- mismatch with outcome
10. Evaluate Messaging
Check:
- is it clear?
- is it specific?
- is it outcome-focused?
Weak signs:
- generic language
- unclear benefits
- no strong hooks
11. Evaluate Objections
Check:
- are objections handled?
- is risk reduced?
- is trust built?
Weak signs:
- no guarantee
- no objection handling
- unanswered doubts
Output Format
# OFFER_AUDIT.md
## 1. Offer Summary
- Who it’s for
- What it promises
- How it works
- Price
---
## 2. Overall Diagnosis
- Strengths
- Weaknesses
---
## 3. Value Equation Analysis
### Dream Outcome
- Score:
- Issues:
- Fixes:
### Perceived Likelihood
- Score:
- Issues:
- Fixes:
### Time Delay
- Score:
- Issues:
- Fixes:
### Effort & Sacrifice
- Score:
- Issues:
- Fixes:
---
## 4. Market Fit
- Issues:
- Fixes:
---
## 5. Offer Structure
- Issues:
- Fixes:
---
## 6. Value Stack
- Issues:
- Fixes:
---
## 7. Pricing
- Issues:
- Fixes:
---
## 8. Messaging
- Issues:
- Fixes:
---
## 9. Objections & Trust
- Issues:
- Fixes:
---
## 10. Top Priority Fixes
1. Fix
2. Fix
3. Fix
---
## 11. Quick Wins
- Fast improvements to implement immediately
⸻
Scoring System (Optional)
Each category scored 1–10:
• 1–3 = critical issue
• 4–6 = needs improvement
• 7–8 = solid
• 9–10 = strong
⸻
Decision Rules
Fix outcome first when:
• it’s unclear
• it’s not compelling
Add proof when:
• trust is low
• claims feel weak
Reduce effort when:
• execution feels heavy
• drop-off is high
Reduce time when:
• results feel far away
• motivation is low
Improve messaging when:
• people don’t understand quickly
• hooks feel weak
⸻
Before vs After Example
Before
• unclear offer
• weak value
• low conversions
After
• clear outcome
• strong value stack
• better positioning
• higher conversions
⸻
Style Guidelines
• direct and honest
• no fluff
• clear problems and fixes
• actionable insights
⸻
Success Criteria
The skill works when:
• weak points are obvious
• fixes are clear and actionable
• the offer becomes stronger
• conversions improve