Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).
Quick Reference
GEO = Generative Engine Optimization - Optimizing content to be cited by AI search engines.
Key Insight: AI search engines don't rank pages - they cite sources. Being cited is the new "ranking #1".
Workflow
Step 1: Website Audit
Get the target URL and analyze current SEO/GEO status.
Basic SEO Audit (Free):
python3 scripts/seo_audit.py "https://example.com"
Use this for: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.
Check Meta Tags:
curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20
Use this for: Quick check of essential meta tags and schema markup on any webpage.
Check robots.txt:
curl -s "https://example.com/robots.txt"
Use this for: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.
Check sitemap:
curl -s "https://example.com/sitemap.xml" | head -50
Use this for: Verify sitemap structure and ensure all important pages are included for search engine discovery.
Verify AI Bot Access:
# These bots should be allowed in robots.txt:
- Googlebot (Google)
- Bingbot (Bing/Copilot)
- PerplexityBot (Perplexity)
- ChatGPT-User (ChatGPT with browsing)
- ClaudeBot / anthropic-ai (Claude)
- GPTBot (OpenAI)
Step 2: Keyword Research
Use WebSearch to research target keywords:
WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"
Analyze:
- Search volume and difficulty
- Competitor keyword strategies
- Long-tail keyword opportunities
- International keyword conflicts (e.g., "OPC" = industrial automation in English markets)
Step 3: GEO Optimization (AI Search Engines)
Apply the 9 Princeton GEO Methods (see references/geo-research.md):
| Method | Visibility Boost | How to Apply |
|---|---|---|
| Cite Sources | +40% | Add authoritative citations and references |
| Statistics Addition | +37% | Include specific numbers and data points |
| Quotation Addition | +30% | Add expert quotes with attribution |
| Authoritative Tone | +25% | Use confident, expert language |
| Easy-to-understand | +20% | Simplify complex concepts |
| Technical Terms | +18% | Include domain-specific terminology |
| Unique Words | +15% | Increase vocabulary diversity |
| Fluency Optimization | +15-30% | Improve readability and flow |
| Keyword Stuffing | -10% | AVOID - hurts visibility |
Best Combination: Fluency + Statistics = Maximum boost
Generate FAQPage Schema (+40% AI visibility):
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is [topic]?",
"acceptedAnswer": {
"@type": "Answer",
"text": "According to [source], [answer with statistics]."
}
}]
}
Optimize Content Structure:
- Use "answer-first" format (direct answer at top)
- Clear H1 > H2 > H3 hierarchy
- Bullet points and numbered lists
- Tables for comparison data
- Short paragraphs (2-3 sentences max)
Step 4: Traditional SEO Optimization
Meta Tags Template:
<title>{Primary Keyword} - {Brand} | {Secondary Keyword}</title>
<meta name="description" content="{Compelling description with keyword, 150-160 chars}">
<meta name="keywords" content="{keyword1}, {keyword2}, {keyword3}">
<!-- Open Graph -->
<meta property="og:title" content="{Title}">
<meta property="og:description" content="{Description}">
<meta property="og:image" content="{Image URL 1200x630}">
<meta property="og:url" content="{Canonical URL}">
<meta property="og:type" content="website">
<!-- Twitter Cards -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="{Title}">
<meta name="twitter:description" content="{Description}">
<meta name="twitter:image" content="{Image URL}">
JSON-LD Schema (see references/schema-templates.md):
- WebPage / Article for content pages
- FAQPage for FAQ sections
- Product for product pages
- Organization for about pages
- SoftwareApplication for tools/apps
Check Content:
- H1 contains primary keyword
- Images have descriptive alt text
- Internal links to related content
- External links have
rel="noopener noreferrer" - Content is mobile-friendly
- Page loads in < 3 seconds
Step 5: Validate & Monitor
Schema Validation:
# Open Google Rich Results Test
open "https://search.google.com/test/rich-results?url={encoded_url}"
# Open Schema.org Validator
open "https://validator.schema.org/?url={encoded_url}"
Check Indexing Status:
# Google (use Search Console API or manual check)
open "https://www.google.com/search?q=site:{domain}"
# Bing
open "https://www.bing.com/search?q=site:{domain}"
Generate Report:
## SEO/GEO Optimization Report
### Current Status
- Meta Tags: ✅/❌
- Schema Markup: ✅/❌
- AI Bot Access: ✅/❌
- Mobile Friendly: ✅/❌
- Page Speed: X seconds
### Recommendations
1. [Priority 1 action]
2. [Priority 2 action]
3. [Priority 3 action]
### GEO Optimizations Applied
- [ ] FAQPage schema added
- [ ] Statistics included
- [ ] Citations added
- [ ] Answer-first structure
Platform-Specific Optimization
See references/platform-algorithms.md for detailed ranking factors.
ChatGPT
- Focus on branded domain authority (cited 11% more than third-party)
- Update content within 30 days (3.2x more citations)
- Build backlinks (>350K referring domains = 8.4 avg citations)
- Match content style to ChatGPT's response format
Perplexity
- Allow PerplexityBot in robots.txt
- Use FAQ Schema (higher citation rate)
- Host PDF documents (prioritized for citation)
- Focus on semantic relevance over keywords
Google AI Overview (SGE)
- Optimize for E-E-A-T (Experience, Expertise, Authority, Trust)
- Use structured data (Schema markup)
- Build topical authority (content clusters + internal linking)
- Include authoritative citations (+132% visibility)
Microsoft Copilot / Bing
- Ensure Bing indexing (required for citation)
- Optimize for Microsoft ecosystem (LinkedIn, GitHub mentions help)
- Page speed < 2 seconds
- Clear entity definitions
Claude AI
- Ensure Brave Search indexing (Claude uses Brave, not Google)
- High factual density (data-rich content preferred)
- Clear structural clarity (easy to extract)
Skill Dependencies
This skill works best with:
- twitter skill - Search SEO experts for latest tips
- reddit skill - Search r/SEO, r/bigseo for discussions
- WebSearch - Keyword research and competitor analysis
References
- references/platform-algorithms.md - Detailed ranking factors for each platform
- references/geo-research.md - Princeton GEO research (9 methods)
- references/schema-templates.md - JSON-LD templates
- references/seo-checklist.md - Complete SEO audit checklist
- references/tools-and-apis.md - Tools and API reference
- examples/opc-skills-case-study.md - Real-world optimization example