06-digital-marketing-strategy
Use when a client wants a single integrated plan for all its online marketing, bringing together social, website, SEO, email, influencers and paid media;…
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Updated 10-29 00:09
Marketing & growth
9,930 results
08-influencer-marketing-strategy
Use when a brand wants creators, influencers or its own customers to promote it, including vetting for fake followers, AI discovery tools, virtual influencers…
ai-content-humaniser
Use when AI Content Humaniser is needed to produce a AI content humaniser deliverable for social-media or digital-marketing work; use `ai-readiness-diagnostic`…
ai-use-case-mapping
Use when a client asks where AI can help their marketing, wants AI tied to revenue, needs social forecasts or wants AI as a strategy thinking partner; produces…
biz-dev-social-media-audit-offer
Turns a free 30-minute social media diagnostic into a business development tool — structuring the audit, framing findings to demonstrate expertise, and…
brand-voice-ai-training
Use when AI tools write off-brand or generic copy for a client and need teaching the brand's voice and facts; produces a brand context block with few-shot…
meta-ai-tools-audit
Produces a structured evaluation of AI marketing tools for a specific client, mapped by function (content creation, SEO, social media management, email…
meta-budget-planner
Use when a client asks how to split a confirmed marketing budget across channels, content production, tools and contingency, or how many leads a revenue target…
meta-sales-marketing-alignment
Use when sales and marketing disagree about lead quality, follow-up or targets and need shared lifecycle stages, handover rules, a lead score and a joint…
platform-instagram-growth
Generates a phased Instagram growth engineering strategy focused on systematically growing a client's follower count and organic reach through algorithm…
platform-linkedin
Use when a firm or professional wants LinkedIn to build reputation and leads: Company Page set-up and growth, Showcase Pages, Events and Live, founder and…
platform-youtube
Use when a brand wants a YouTube channel people find through search: set-up, video types, titles and descriptions for YouTube search, Shorts, Community posts…
playbook-agency-operations
Use when an agency needs to run its own business: onboarding, approvals, invoicing, team roles and certifications, QC, client audits of media billing, growth,…
playbook-email-funnel
Covers the operational mechanics of running a high-performing email list — from acquisition through welcome sequence, content-to-sales ratio, KPI tracking, and…
playbook-instagram-dm-sales
Turns Instagram DMs into a structured sales channel for service businesses and consultants in East Africa. Covers the full 5-Stage DM Sales Sequence:…
playbook-marketing-automation
Use when a business wants follow-ups to run themselves: trigger-based email, SMS and WhatsApp sequences, no-code automations in Zapier, Make or ManyChat, or…
playbook-pr-publicity
Use when a client wants press, radio or TV coverage: story angles, news releases, a publicity kit, journalist pitching, newsjacking and tracking earned media;…
playbook-social-media-policy
Use when an organisation needs rules for how staff and agencies use social media: conduct, confidential information, disclosure, approvals and consequences,…
playbook-whatsapp-business
Step-by-step setup and daily operation of WhatsApp Business as a structured marketing, sales, and customer service channel for East African businesses. Invoke…
seo-geo-optimisation
Use when one page, article, FAQ or landing page should be easier for Google and AI answer engines such as ChatGPT or Perplexity to find, understand and cite;…
social-commerce-strategy
Use when a business sells straight from social media: product catalogue, WhatsApp orders, Instagram DM selling, Mobile Money payment, delivery and shoppable…
strategy-experiential-marketing
Use when a brand wants people to experience it in person or online: launch events, activations, pop-ups, sampling, webinars, Facebook Live or Zoom sessions and…
training-client-team
Use when the agency hands social media to the client's own staff: a two-hour workshop on who posts what, approvals, replies and reporting, or a DIY handbook…
training-smartphone-video-production
Use when staff or a client team must film and edit on their own phones: light, sound, framing, camera settings, editing in CapCut or InShot, export for Reels,…