Purpose
Provides expertise in crafting clear, empathetic, and strategic internal communications. Specializes in change management messaging, employee engagement, and translating complex organizational updates into digestible content.
When to Use
- Drafting company-wide announcements or updates
- Communicating organizational changes (restructuring, layoffs, acquisitions)
- Writing leadership messages or executive communications
- Creating employee engagement content
- Preparing town hall or all-hands meeting content
- Crafting policy change announcements
- Developing crisis communication for internal audiences
- Building communication plans for major initiatives
Quick Start
Invoke this skill when:
- Writing internal announcements or company updates
- Communicating sensitive organizational changes
- Crafting leadership or executive messages
- Developing employee engagement content
- Planning internal communication strategies
Do NOT invoke when:
- External marketing content → use
/content-marketer - Technical documentation → use
/technical-writer - Customer-facing communications → use
/customer-success-manager - Legal contract review → use
/legal-advisor
Decision Framework
Communication Type?
├── Sensitive Change (layoffs, restructuring)
│ └── Lead with empathy, be direct, provide resources
├── Positive News (achievements, growth)
│ └── Celebrate while staying authentic
├── Policy Update
│ └── Explain the "why", clear next steps
└── Crisis Communication
└── Facts first, acknowledge uncertainty, timeline for updates
Core Workflows
1. Change Announcement
- Identify key stakeholders and audiences
- Determine timing and channel strategy
- Draft message with empathy-first framing
- Include clear "what this means for you" section
- Provide resources and next steps
- Plan for Q&A and follow-up communications
2. Leadership Message
- Define the core message and call to action
- Write in authentic voice (not corporate-speak)
- Connect to company values and strategy
- Acknowledge challenges honestly
- End with forward-looking statement
- Review for tone and clarity
3. Communication Plan
- Map all affected audiences
- Sequence messages by priority
- Select appropriate channels per audience
- Draft key messages and talking points
- Prepare FAQ document
- Schedule cascade and feedback loops
Best Practices
- Lead with the "why" before the "what"
- Use plain language, avoid jargon and acronyms
- Be direct about difficult news—don't bury the lead
- Always include clear next steps or calls to action
- Acknowledge emotions during sensitive changes
- Test messages with diverse audience representatives
Anti-Patterns
| Anti-Pattern | Problem | Correct Approach |
|---|---|---|
| Burying bad news | Erodes trust | Lead with key information directly |
| Corporate jargon overload | Message lost in buzzwords | Plain language, concrete examples |
| No "what's next" | Leaves employees anxious | Always include clear next steps |
| One-size-fits-all | Misses audience needs | Tailor by role, location, impact |
| Delayed communication | Rumor mill fills void | Communicate early, update often |