百家号

• Content creation: Supports publishing in diverse formats such as articles with images, videos, updates, livestreams, and paid columns, equipped with an online editor and originality detection tools.
• Intelligent distribution: Relies on channels such as Baidu Search, Baidu App feeds, and Haokan Video to achieve precise content recommendation and multi-channel exposure.
• Data operations: Provides multi-dimensional data dashboards such as readership, completion rate, and follower profiles to help creators optimize content strategies.
• Advertising revenue sharing: Based on content traffic and ad impressions, creators can receive a share of platform advertising revenue.
• Paid columns: Knowledge-based creators can set up paid reading or membership subscriptions to monetize knowledge.
• Content e-commerce: Supports attaching product cards in articles with images and videos to earn commission income through product promotion.
• Commercial order cooperation: Connects to the brand task platform, allowing creators to take on commercial promotion orders and earn cooperation income.
• Account verification: Supports onboarding for multiple types of entities such as individuals, media, enterprises, and government, and provides originality protection and infringement appeal services.

How to use Baijiahao

• Register and onboard: Visit the Baijiahao official websitehttps://baijiahao.baidu.com/，用百度账号登录，选择个人/媒体/企业等主体类型提交资质审核。
• Account settings: Complete the account name, avatar, introduction, and field tags, and complete real-name verification and originality verification to unlock more benefits.
• Content creation: Enter the backend editor, choose formats such as articles with images, videos, or updates to write content, use the originality detection tool for self-check, and then save.
• Content publishing: Fill in the title, cover, and keywords, choose distribution channels, set the delivery scope, click publish, and wait for platform review to go live.
• Data operations: View readership, follower growth, and interaction data in the data center, and adjust topic directions based on user profiles and popular trends.
• Enable benefits: After meeting the thresholds for follower count and content quality, apply in sequence to enable traffic revenue sharing, paid columns, content e-commerce, and commercial order permissions.

Key information and usage requirements of Baijiahao

• Account type: Supports the onboarding of five types of entities: individuals, media, enterprises, government, and other organizations. Different types correspond to different qualification review standards.
• Originality Certification: You must publish a certain amount of original content and pass the platform review before you can apply for the original label, enjoying higher traffic weighting and revenue sharing.
• Content Standards: Publishing false information, vulgar content, infringing materials, and illegal advertisements is strictly prohibited. Violators will face point deductions, reduced weighting, or account bans.
• Revenue Threshold: Traffic advertising revenue sharing requires the account index to meet the standard and a credit score of ≥100 points; paid columns and e-commerce features require meeting follower count and content quality requirements.
• Review Mechanism: All content must undergo dual review by machine and human.

Baijiahao's Core Advantages

• Search Traffic Entry Point: Backed by the Baidu search ecosystem, high-quality content can gain long-tail search traffic, and its exposure sustainability far exceeds that of pure recommendation algorithm platforms.
• Diverse Monetization Paths: Integrates advertising revenue sharing, knowledge paid services, content e-commerce, and brand commercial orders, meeting the commercialization needs of creators at different levels.
• Institutionalized Operations Support: Provides functions such as MCN onboarding, sub-account management, and matrix data analysis, facilitating batch operations for teams and institutions.
• Multi-Platform Distribution Capability: Content can be synchronized with one click to Baidu APP, Haokan Video, Tieba, Zhidao, and other Baidu-series products, achieving cross-platform exposure.

Comparison of Baijiahao with Similar Competitors

Application scenarios of Baijiahao

• Self-media entrepreneurship: Individual creators build up followers through image-text posts and short videos, and monetize content through advertising revenue sharing and sponsored deals.
• Corporate brand promotion: Corporate accounts publish product updates, industry insights, and brand stories to improve search visibility and user trust.
• Knowledge paid teaching: Education creators open paid columns and series courses to turn professional knowledge into sustainable income.
• Local life services: Merchants publish store-visit videos and promotional updates, and attach group-buying links to drive in-store consumption.