What is Miaosi
Miaosi is a one-stop AI ad creative platform launched by Tencent Ads and based on the Tencent Hunyuan large model. It provides advertisers with a variety of creative tools such as text-to-image, image-to-image, product background synthesis, Miaosi derivatives, and specific-style LoRA, simplifying the ad production and delivery process. Based on AIGC technology, the Miaosi platform can quickly generate high-quality creative content, such as portraits and landscapes, and supports the efficient production and delivery of ad materials, making ad delivery faster and more convenient.
Main features of Miaosi
- Inspiration provision: Based on viewing the overall creative content hot list, obtain inspirational content from different industries, delivery placements, and ratios, helping improve creative insight efficiency.
- AI voiceover: Synthesize voiceover videos based on AI technology, reducing production costs and improving production efficiency.
- Content asset library: Manage and store the original materials and finished content created by users, including videos, images, copy, etc., for easy secondary creation and reuse.
- Text-to-image: Use simple natural language descriptions to generate multiple creative image materials in batches with one click, reducing the repetition of image materials.
- Image-to-image: Quickly generate similar creatives based on one image, increasing material diversity, and modify and redraw elements such as image style through text descriptions.
- Text-to-video: Automatically generate videos from input descriptions, support Chinese and English bilingual input and multiple video sizes, and support secondary editing operations on videos.
- Photo digital human: Quickly produce hit portrait material clips, integrate industry volume-running material ideas, and create derivative portraits suitable for all industries.
- Miaosi derivative capabilities: An automated delivery product based on template rendering and AI model rendering services, using the method of generating N from 1 material to achieve multi-placement universal delivery and multi-creative transformation, increasing overall ad spend.
How to use Miaosi
- Register and log in: Visit the official Miaosi platform website https://admuse.qq.com/ to complete registration and login.
- Select a product: Choose the corresponding product according to your needs, such as Inspiration, Text-to-Image, Image-to-Image, Text-to-Video, Photo Digital Human, etc.
- Obtain inspiration: Use the Inspiration tool to view the overall creative content hot list, filter by different industries, delivery placements, ratios, etc., and obtain creative inspiration.
- Creative production: For tools such as Text-to-Image, Image-to-Image, and Text-to-Video, enter descriptions or upload images/videos, and AI will generate creative content based on the input. For Photo Digital Human, enter copy, select an image, and generate portrait video clips.
- Editing and optimization: Use the editing tools provided by the platform to perform secondary editing on the generated creative content, such as adding fonts, stickers, and adjusting image style.
- Material derivation: Based on Miaosi derivative capabilities, use the method of generating N from 1 material in the Tencent Ads delivery management platform to achieve multi-placement universal delivery and multi-creative transformation.
- Delivery preparation: Configure ad placements, combine placement derivatives to create new creatives, or use AI derivative features to derive new materials in real time for the materials (components) under the ad creative.
- Ad delivery: Use the generated and optimized creative materials in ad delivery and monitor ad performance.
Application Scenarios of Miaosi
- Rapid Ad Production: Quickly generate advertising materials and improve delivery efficiency.
- Social Media Content: Create social media posts and stories to attract more attention.
- Brand Image Enhancement: Create brand promotional materials to enhance market influence.
- E-commerce Product Display: Create product videos and images to promote online sales.
- Online Educational Materials: Generate instructional videos and materials to improve the learning experience.
