What is Qingduo
Qingduo is a multimodal AIGC creative production platform under Baidu Marketing. It has capabilities such as one-click generation of videos, images, and text. The Qingduo 2.0 version upgraded its underlying technical capabilities, with particular emphasis on digital humans. The platform first debuted in June 2023, and on June 25, 2024, Qingduo 2.0 officially debuted. After dozens of iterations and upgrades, its creation volume reached the tens of millions, continuously absorbing market feedback and evolving. Through multimodal content generation, the Qingduo platform breaks through creative productivity bottlenecks and can achieve three major creative production capabilities: copywriting generation, image generation, and digital human video production, improving quality and efficiency for customers in the marketing process and reconstructing the commercial marketing ecosystem.
Main functions of Qingduo
- One-click generation of videos, images, and text: Qingduo 2.0, based on Baidu's large model technology, comprehensively enhances the ability to generate videos, images, and text with one click. Users can use simple prompts to generate marketing scripts, video materials, select digital humans, voiceovers, and music, quickly complete the production of mixed-cut videos, and directly launch them.
- Automatic recognition of video material content: The platform can automatically recognize the content of video materials, understand the value expression of the materials, intelligently identify information such as selling points, and achieve one-click video creation.
- One-click generation of marketing images: Qingduo 2.0 can generate high-quality subject or background images with one click through prompts, and quickly add templates to generate deliverable marketing images. The function covers all industries and supports one-click modification of template images to achieve personalized brand expression.
- Digital human video production: Qingduo 2.0 has newly launched 100+ high-quality internet celebrity digital humans across 6 major industries and more than 600 rich and natural digital human images, meeting the usage needs of different industries and different scenarios. Users can use green-screen digital humans to flexibly replace backgrounds, or enable real-scene digital humans with one click, making scenes more realistic, characters more lifelike, and industries more closely aligned.
- Image digital human capability: Qingduo 2.0 adds image digital human capability. Marketers can generate character images with one click through prompts, bringing characters in images to life, such as ancient figures, 3D real people, and beauties in ancient costumes.
- Digital human image and voice customization capability: Qingduo 2.0 upgrades the digital human image and voice customization capabilities, can restore real people one-to-one, with higher lip shape fitting matching and more natural voice cloning, continuously improving customization results and delivery efficiency.
- AI empowers the entire creative process: Qingduo 2.0 empowers marketers throughout the entire process of discovery, creative generation, asset management, diagnosis, and more, meeting customers' one-stop AIGC marketing needs before, during, and after creation.
- Customized solutions for key industries: Qingduo 2.0 also provides customized solutions for industries such as education, automobiles, tourism, law, and real estate and home furnishing.
How to use Qingduo
- Visit the official website: Visit Qingduo'sofficial website。
- Register an account: Register a Baidu Marketing account on the official website and log in to the Qingduo platform.
- Enter copy and select a digital human: Enter spoken copy, business points, and product selling points. The Qingduo platform can complete one-click rewriting of spoken copy to form multiple sets of spoken scripts. Then, select a free general digital human provided in the backend or a customized exclusive digital human for video creation.
- Choose a template and edit the video: In a simple and easy-to-understand backend, choose from a variety of templates, add copy, and edit videos. A video ad can be completed in just a few minutes.
- One-click generation of marketing images: Qingduo 2.0 can use prompts to generate high-quality subject or background images with one click, and quickly add templates to generate marketing images ready for placement.
- Digital human video production: After selecting a digital human or template, start video creation in an easy-to-operate backend. Enter the prepared script copy, choose voiceover, and generate a digital human talking-head video in just a few minutes. You can change the video background and digital human, and add subtitles, background music or stickers, decorative text, images, videos, and more materials.
- AI rewrites similar talking-head scripts: If you feel that your self-written video copy script lacks differentiated highlights, you can also perform batch rewriting within the platform.
Qingduo's application scenarios
- Video creation: Qingduo can empower the entire process of ideation, shooting, and editing, and through AI-generated scripts, combined with material clips and digital human materials, achieve end-to-end one-click generation of marketing videos.
- Image creation: Qingduo helps users complete the transformation from "manual image production" to "AI creation." The one-click image generation feature generates base images based on prompts or reference images, and supports multi-scenario applications and style imitation.
- Education industry: Through digital human video production, it solves the problem of limited time for IP teachers and enriches video materials.