On May 16, 2024, the New York-based AI sizing matching technology startupLaws of Motionannounced it had raised $5 million in seed round financing. Investors in this round include Corazon Capital, Sequoia Capital's The Scout Program, Leadout Capital, and several serial entrepreneurs in consumer technology and the fashion industry.
The company plans to use the funds raised to launch a SaaS (Software as a Service) licensing solution for its artificial intelligence sizing matching technology, support the company's entry into new markets, and expand its engineering, research and development (R&D), and licensing operations teams.
Laws of Motion was founded in 2019, with Carly Bigi serving as founder and CEO. The company's main business is developing and providing artificial intelligence sizing matching technology, aiming to make the fashion industry more inclusive of all sizes and shapes, create a truly personalized shopping experience for customers, and reduce the environmental impact of fast fashion, size sampling, and returns and exchanges. Laws of Motion uses billions of women's body data points collected over years to design sizes that fit all shapes and body types (00-40), and uses its proprietary artificial intelligence sizing matching technology to produce high-quality, highly fitting women's clothing. This technology can virtually predict body measurements with 99% accuracy.
(News source:Retail Dive）