What is clay
clay is an AI-driven marketing platform that simplifies the process of finding and reaching target customers for businesses. The platform integrates over 75 data enrichment providers, significantly improving data coverage and accuracy, effectively shortening customer research time and reducing costs. clay's AI assistant can perform customized research tasks, such as inferring competitors and checking pricing strategies, and automatically write personalized outreach messages. clay significantly improves customer outreach results, increasing response rates to 2-3 times the original. The platform integrates with CRM and email sending tools, allowing teams to execute campaigns quickly and efficiently.
clay's main features
- Data enrichment: Integrates over 100 data providers and provides data enrichment tools to help users improve data coverage and accuracy.
- AI research agent: clay's AI assistant can complete customized research tasks, such as inferring competitors and checking pricing strategies, automating research work that originally needed to be done manually.
- Personalized outreach: Based on AI technology, clay can automatically write personalized outreach messages.
- CRM and email integration: clay integrates with CRM and email sending tools, allowing users to execute marketing campaigns quickly and efficiently.
- Prospect list building: Sync prospect lists from CRM, or build target prospect lists from scratch.
clay's official website address
- Official website address：clay.com
clay's product pricing
- Free plan: 1.2K credits per year, up to 100 searches each time, including exports, AI/claygent, rolling credits, 100+ integration providers, Chrome extension.
- Starter plan: $134/month, 24K credits per year, up to 5,000 searches each time, including all features of the Free plan, plus rich phone numbers and the ability to use your own API keys.
- Explorer plan: $314/month, 120K credits per year, up to 10,000 searches each time, including all features of the Starter plan, plus integration with any HTTP API, Webhooks, and email sequence integration.
- Pro plan: $720/month, 600K credits per year, up to 25,000 searches each time. Includes all features of the Explorer plan, plus exclude people/companies.
- Custom and Enterprise plans: Pricing needs to be customized by contacting the sales team, up to 50,000 searches each time. Includes all features of the Pro plan, plus more customization options.
clay's application scenarios
- Market research and analysis: Analyze market trends, competitor situations, and pricing strategies to provide data support for marketing decisions.
- Prospect development: Extract and integrate prospect information from multiple data sources to build high-quality prospect lists.
- Personalized marketing: Write personalized marketing emails or messages based on rich customer data to improve customer engagement and conversion rates.
- Sales outreach: Salespeople quickly generate personalized sales proposals and follow-up emails.
- Customer relationship management: Integrate clay into the CRM system to automatically update and enrich customer data, improving the efficiency and accuracy of customer management.