The "2024 China Marketing Industry AI Application Development Research Report" analyzes how AI technology is reshaping the marketing industry. The report points out that AI marketing has entered an era of personalization at the granularity of "people" ("a thousand people, a thousand faces"), improving full-chain efficiency based on four major directions: intelligent data strategy, intelligent content creation, intelligent resource investment, and intelligent relationship connection. Typical applications include predictive marketing, AI short drama marketing (market size expected to reach 62.8 billion yuan in 2025), and AI + XR/digital human immersive experiences. Corporate cases show that AI can significantly improve results (for example, Liou Guiyi achieved a 22-fold increase in human efficiency during Double 11). In the future, multimodal large models and AI strategization will become core trends, but technological innovation and privacy protection need to be balanced. It is estimated that by 2030, China's AI advertising and marketing market size will exceed 100 billion yuan.
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AI Marketing Development Background
- AI Marketing Concepts and Characteristics:Marketing 5.0 creates personalized consumer experiences based on "human-like technology." AI marketing has entered a period of popularization, and in the future will realize "a thousand people, a thousand faces" content at the granularity of "people."
- Development Process of China's AI Marketing Market: AI marketing has developed from the technology empowerment stage into the personalized marketing era. Brands and service providers create exclusive large models to improve content diversity and ROI.
- China's AI Marketing Development Environment：
- Driven by the Digital Economy: In 2023, the scale of the digital economy reached 53.9 trillion yuan, and AI is accelerating enterprises' digital and intelligent transformation.
- User Experience Upgrade: AI technology provides personalized and scenario-based services, reduces decision-making costs, and enhances users' sense of value.
- The Development of AI Technology Reconstructs the Marketing Environment：
- Technology: General large models collaborate with vertical multimodal large models to solve complex marketing needs.
- Industry Chain: The entire chain is reconstructed from the supply side to the demand side, achieving precise data, automated processes, and intelligent decision-making.
- China's AI Advertising and Marketing Market Size: By 2030, the AI advertising and marketing market size is expected to exceed 100 billion, and technological innovation will drive the upgrading of production, placement, and regulatory models.
- China AI Marketing Industry Landscape：
Directions of AI Marketing Productivity Innovation
- Directions of AI Marketing Productivity Innovation：
- Intelligent Data Strategy: AI improves the efficiency of data insights and optimizes user group segmentation and dynamic updates.
- Intelligent Content Creation: AI is integrated into the entire process of content generation, understanding, and operations, quickly bringing commercial value.
- Intelligent Resource Investment: AI enables efficient targeted placement, dynamically adjusts budgets, and improves conversion rates.
- Intelligent Relationship Connection: AI optimizes back-end marketing, builds dynamic user profiles, and deepens customer relationships.
Innovative Applications of AI in Marketing Scenarios
- Predictive AI Marketing: Predicts user behavior based on machine learning to reduce market risk.
- AI Short Drama Marketing: Combining the interactivity of brands and short dramas, the market size may exceed 60 billion yuan in 2025.
- AI Experiential Marketing: Integrating XR and digital human technology to enhance immersive experience and interactivity.
Analysis of Enterprise Benchmark Cases
- MiningLamp Technology：
- insightFlow CMS: AI-driven closed loop of content insights and generation, improving the precision of seeding marketing.
- Mingjing Hypergraph Multimodal Large Model: Analyzes users' subjective feedback based on EEG and eye-tracking.
- Baidu: Baidu Guanxingpan, an AI decision-making platform that integrates data querying and attribution analysis, supporting scientific marketing strategies.
- Leo Digital: SEMGPT model, optimizing advertising delivery efficiency; e-commerce cases achieved a 22-fold increase in manpower efficiency.
AI Marketing Trends and Outlook
- Organizational Transformation: AI upgrades from a tool to a strategic core, restructuring business processes and business models.
- Multimodal Large Models: Integrate data such as text, images, and biological signals to deepen user analysis, requiring a balance between privacy and innovation.
Getthe original PDF file of the "2024 China Marketing Industry AI Application Development Research Report", scan the QR code to follow and reply: 20250602