What is Jingdiandian
Jingdiandian is an AI content generation platform launched by JD Retail Technology, designed specifically for e-commerce scenarios, covering multimodal content generation such as product images and marketing copy. Based on massive data training and advanced technical frameworks, such as the DiT framework, Flow Matching technology, Zero-Shot controllable generation, etc., it achieves efficient and precise content generation, solving the problems of low efficiency, high cost, and uneven quality in e-commerce content production. Jingdiandian is now fully open to JD merchants, JD ecosystem partners, and JD internal employees.
Main features of Jingdiandian
- AI product image generation: Users upload ordinary product photos or white-background images, and the platform automatically performs image cutout and recommends scene templates based on e-commerce data to generate high-quality product scene images, supporting the addition of product selling point copy and marketing benefits, and generating materials such as product main images, detail images, and marketing images.
- Dynamic model display videos: The system can generate 10-15 second dynamic videos from static model images, such as a model turning left and right to display clothing details, making the main image "move" and improving the display effect.
- AI marketing copy generation: Users input the product SKU number or name, and the system extracts product selling point information and generates marketing copy in different styles as needed, helping merchants quickly produce promotional content that attracts consumers.
- Multimodal content generation: Combining multimodal information such as product images, text descriptions, and user reviews, it builds a product knowledge base and generates more precise and attractive marketing content.
- Multi-scenario application integration: The platform's capabilities have been integrated into JD's core B-end products, such as intelligent cutout, product scene image generation, AI outfit matching and purchasing, etc., supporting various e-commerce scenarios such as home decoration, fashion, and promotions.
- Jingmai A/B experiment platform integration: Through the Jingmai A/B experiment platform, multiple sets of AI-generated main images and main image videos in different styles are compared with traditionally manually produced main images in tests, with real-time traffic allocation and monitoring of data such as order conversion rates, quickly screening out the best-performing main image solutions.
How to use Jingdiandian
- Visit the platform: Visit Jingdiandian'sofficial website。
- Register/log in to your account：
- JD account login: JD merchants or partners, log in with a JD account.
- ERP account login: JD internal employees, log in with an ERP account.
- New user registration: Follow the prompts to complete registration and login.
- AI product image generation：
- Upload image:Select the "AI image" module on the homepage. Upload ordinary product photos or white-background images (supporting JPEG, PNG, and other formats).
- Select template and settingsThe platform automatically identifies the product type and recommends suitable scene templates. Select different template styles (such as minimalist style, promotional style, etc.), and adjust parameters such as layout and background.
- Generate image:Click the "Generate" button, and the platform automatically performs cutout and combines it with the template to generate a high-quality product scene image.
- Download and apply:The generated image can be downloaded directly for store decoration, product detail pages, or marketing promotion.
- AI marketing copy generation：
- Enter product information: Select the "AI Copywriting" module on the homepage. Enter the product's SKU number or product name.
- Select a copywriting style: The platform will extract selling points based on the product information and provide a variety of copywriting style options (such as formal, humorous, promotional, etc.). Choose the appropriate style according to the target audience and marketing scenario.
- Generate copy: Click the "Generate" button, and the platform will generate marketing copy that meets the requirements.
- Apply copy: Use the generated copy directly, or make minor adjustments as needed.
Application scenarios of Jingdiandian
- JD merchants: Including small and medium-sized sellers, brand merchants, and operations staff, to quickly generate operational materials such as product images and copy.
- Designers: Quickly generate design elements or product images that match a specific style, improving design efficiency.
- Marketers: E-commerce marketers and content creators, to generate attractive copy and video materials.
- JD internal employees: Used for product page optimization and promotional campaign content production.
- External partners: Supply chain partners and advertising agencies, to quickly generate promotional materials.