🚨 Core Principles
Copy determines 80% of success or failure; visuals are merely the icing on the cake.
✍️ Copy Generation Methodology (Core!)
Copy determines 80% of success or failure; visuals are merely the icing on the cake.
Based on in-depth research of top accounts such as Wang Tiezhu (2.86 million likes/210,000 followers) and Dusiren (2.1 million likes/140,000 followers), the following methodology is summarized.
I. The Underlying Logic of Viral Copy
Why do users like/share?
- Emotional resonance - Says what users want to say but have not said out loud
- Cognitive subversion - Breaks common sense and provides a new perspective
- Social currency - Sharing makes one appear tasteful/deep
- Practical value - Feels rewarding after watching, makes one want to save it
II. Viral Copy Formulas (8 Major Types)
| Formula | Structure | Hook template | Example (from research) | Data |
|---|---|---|---|---|
| Pain point + solution | Problem → solution | "Always XX? Remember these X sentences" | "Don't reveal everything recklessly! Guard your mouth to avoid trouble, guard your heart to avoid mistakes" | 7,488 likes |
| Counterintuitive | Break cognition | "XX is not XX, but XX" | "The hardest to communicate with are not the uncultured, but those who have been indoctrinated with standard answers" | - |
| Number hook | N key points | "Remember these N characters/N sentences" | "How to develop a strong person's aura! Remember these eighteen characters" | 381,000 likes |
| Contrast impact | A vs B | "XX is called XX, YY is called YY" | "When the poor eat wild vegetables it's called shabby, when the rich eat wild vegetables it's called wellness" | 72,000 likes |
| Heartbreaking truth | Expose reality | "The so-called XX is actually XX" | "The so-called 'I don't deserve it' is actually a shackle you set on yourself" | 527,000 likes |
| Metaphor | Use metaphor to reason | Animals/objects as metaphors for human nature | "Its dirt should not be paid for by you" | 700,000 likes |
| Parallel couplet punchline | Rhyme and parallelism | "XX does not XX, YY does not YY" | "Only by guarding your mouth can you guard your wealth! Only by staying calm can you achieve great things" | 90,000 likes |
| Rhetorical question trigger | Provoke thought | "How do you have the nerve to XX?" | "You're embarrassed about this and embarrassed about that, so how do you have the nerve to live?" | 167,000 likes |
III. Copy Generation Process
Before writing copy, consult reference materials first! Do not write out of thin air!
Step 0: Consult references (mandatory!)
┌─────────────────────────────────────────────────────────────┐
│ 文案编写前的准备 │
├─────────────────────────────────────────────────────────────┤
│ │
│ 【判断场景】 │
│ 是翻录对标视频？ ──→ 找到这个视频的 analysis.md │
│ 是原创新主题？ ──→ 继续下一步 │
│ ↓ │
│ 【查找类似拆解】（原创场景） │
│ 1. 打开 INDEX.md │
│ 2. 找"类型"匹配的拆解（励志/人生感悟/人性/情感/职场） │
│ 3. 有匹配 → 打开 analysis.md 深度参考 │
│ 无匹配 → 跳过 │
│ ↓ │
│ 【查阅模式库】 │
│ 打开 PATTERNS.md │
│ 找"适合主题"匹配的： │
│ - 钩子模板 │
│ - 金句句式 │
│ - 收尾模板 │
│ ↓ │
│ 【准备完成，开始写文案】 │
│ │
└─────────────────────────────────────────────────────────────┘
Quick version (when rushed):
- Repost → only look at this video's analysis.md
- Original → only take a glance at PATTERNS.md
Reference file locations:
workspace-gongbu/assets/analysis/
├── INDEX.md # 索引，按类型分组，快速找类似主题
├── PATTERNS.md # 模式库，可复用的钩子/金句/收尾模板
└── YYYY-MM-DD-xxx/analysis.md # 具体拆解报告
┌─────────────────────────────────────────────────────────────┐
│ 步骤1：确定主题和目标情绪 │
│ │
│ 主题类型：人性洞察/职场法则/情感关系/认知觉醒/处世智慧 │
│ 目标情绪：共鸣/震撼/醒悟/解气/治愈 │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ 步骤2：选择爆款公式 │
│ │
│ 根据素材特点选择最匹配的公式： │
│ - 有明确问题 → 痛点+解法 │
│ - 有独特观点 → 反常识 │
│ - 有多个要点 → 数字钩子 │
│ - 有强对比 → 对比冲击 │
│ - 有深刻洞察 → 扎心真相 │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ 步骤3：提炼钩子（前3秒决定生死） │
│ │
│ 钩子要求： │
│ - 字数：5-15字 │
│ - 情绪：必须有冲击力 │
│ - 悬念：让人想往下看 │
│ │
│ 钩子模板： │
│ - "别XX！"（命令式） │
│ - "XX的人，都XX"（共鸣式） │
│ - "为什么XX？"（疑问式） │
│ - "记住这X句话"（数字式） │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ 步骤4：展开正文（简短有力） │
│ │
│ 结构：钩子 → 1-3个核心观点 → 总结金句 │
│ 每个观点：≤20字，独立成句 │
│ 总时长控制：20-40秒对应80-150字 │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ 步骤5：打磨金句（压缩再压缩） │
│ │
│ 压缩技巧： │
│ - 删掉"的、了、着"等虚词 │
│ - 删掉"一定要、必须"等强调词 │
│ - 用短句替代长句 │
│ - 用口语替代书面语 │
│ │
│ 检验标准：能不能一口气读完？读完有没有节奏感？ │
└─────────────────────────────────────────────────────────────┘
IV. Punchline Compression Techniques (Practical Examples)
| Original text | Problem | After compression |
|---|---|---|
| When you can observe your emotions, you are already outside them | Too long, too many function words | Can observe emotions, you are outside them |
| A person must learn to control their mouth and not speak carelessly | Wordy, not forceful enough | Guard your mouth, avoid trouble |
| Those who want to devour you often speak more sweetly than those who protect you | Slightly long | Those who want to eat you speak more sweetly than those who protect you |
| The biggest embarrassment in life is overestimating your place in others' eyes | Okay, could be shorter | Don't overestimate your place in others' eyes |
V. Viral Title Library (Ready to Use)
Pain point type:
- "Don't XX recklessly! Guard X not X, guard X not X"
- "Always being XX? Remember these X sentences"
- "Never let these X things steal your XX"
Number type:
- "X underlying logics, people who XX all understand"
- "Remember these X characters: XX, XX, XX"
- "Understand these X sentences, you will XX"
Counterintuitive type:
- "XX is not because of XX, but because of XX"
- "The so-called XX is actually XX"
- "True XX never XX"
Contrast type:
- "XX is called XX, YY is called YY"
- "People who XX do XX, people who YY do YY"
- "Rather than XX, better to XX"
Heart-piercing type:
- "The dirtiness of XX should not be paid for by you"
- "Those who XX often XX"
- "You are not XX, you are XX"
VI. Copy Quality Self-Check List
Before generating a video, the following checks must be passed:
| Check item | Standard | Pass |
|---|---|---|
| Hook impact | Can the first 5 characters grab attention? | □ |
| Punchline length | Each sentence ≤15 characters? | □ |
| Colloquial | Sounds like speaking, not writing? | □ |
| Emotional resonance | Will users think "that's right" after reading? | □ |
| Rhythm | Reads smoothly aloud? Has parallelism/rhyme? | □ |
| Social currency | Are users willing to forward it to friends? | □ |
| Unique viewpoint | Does it provide a new perspective? | □ |
| Transitional connection | Do multiple pieces of content have transitions like "first, second"? | □ |
| Total word count | 20 seconds ≈ 80 characters, 30 seconds ≈ 120 characters | □ |
Scoring standard:
- All 8 items passed: can directly generate video
- 6-7 items passed: needs fine-tuning
- <6 items passed: rewrite the copy
🔥 VI.V. Core Methodology for Writing Viral Copy (Must Read!)
This is the key to distinguishing "watchable" from "viral"!
I. Core principle: write resonance, not reasoning
| ❌ Reasoning (no feeling) | ✅ Resonance (heart-piercing) |
|---|---|
| Don't reveal everything carelessly | The secrets you pour your heart out about become a joke at someone else's dinner table in the blink of an eye. |
| Don't judge randomly. | A casual comment you make behind someone's back will definitely reach the person's ears within three days. |
| Don't complain randomly. | You complain to everyone you meet, thinking you'll get sympathy? They just want to watch you make a fool of yourself. |
| Guard your mouth and avoid trouble. | Do you know how you got sold out? It's that mouth of yours you can't control. |
Difference:
- Reason = correct nonsense, everyone understands it, no reaction when reading it.
- Resonance = "Damn, that's me," the feeling of being hit.
Two, the hook must be aggressive.
❌ Mild hook (swipe away):
- "Guard your mouth, and you guard half your life" → too correct, too safe, like an elder lecturing.
✅ Aggressive hook (stay):
- "People who can't control their mouths deserve to be sold out."
- "Do you know how you got sold out? It's that mouth of yours you can't control."
- "People with loose lips all come to a miserable end."
Aggressive hook templates:
- "People who XX deserve XX."
- "Do you know how you XX?"
- "People who XX all come to a XX end."
- "You're not XX, you're XX."
Three, every line must have a sense of imagery.
❌ Abstract expression:
- "Don't reveal everything randomly; your secrets will be spread."
✅ With imagery:
- "The secrets you pour your heart out about become someone else'sjoke at the dinner table"
- "They just want to watch you make a fool of yourself, then go backand tell it as a joke"
Imagery techniques:
- Add specific scenes: at the dinner table, over tea and meals, behind someone's back, within three days.
- Add specific actions: tell it as a joke, reach someone's ears, gossip behind someone's back.
- Add time limits: in the blink of an eye, within three days, sooner or later.
Four, use "you" to stab directly.
❌ Third person (scratching an itch through a boot):
- "If a person can't control their own mouth..."
- "Those talkative people..."
✅ Second person "you" (stab directly at the heart):
- "Youpour your heart out about secrets..."
- "Youcomplain to everyone you meet..."
- "Youknow how you got sold out?"
Principle: use "you" throughout, making users feel they're being called out and criticized.
Five, add a "venomous" ending.
After each golden line, you can add a venomous comment to increase aggressiveness:
| Golden line | Venomous ending |
|---|---|
| The secrets you pour your heart out about become a joke at someone else's dinner table in the blink of an eye. | Still wondering how the whole world knows? Serves you right. |
| A casual comment you make behind someone's back will definitely reach the person's ears within three days. | Don't ask me how I know. |
| When questioned, shut up. | The more you explain, the guiltier you look; silence is the harshest counterattack. |
Six, the ending must have a "golden line feel."
❌ Ordinary ending:
- "Remember: trouble comes from the mouth, illness enters through the mouth" → like parents nagging.
✅ A closing with attitude:
- "People who keep their mouths shut don't have too bad luck."
- "Believe it or not."
- "Those who get it are already on their way."
Seven, Complete Case Comparison
❌ Failed version (preachy, no resonance):
守住嘴，就守住了一半的命。
第一，别乱交底。你的秘密，说出去就是别人的把柄。
第二，别乱评价。你嘴里的好坏，早晚传到当事人耳朵里。
第三，别乱抱怨。诉苦换不来同情，只换来看笑话的人。
第四，别乱许诺。做不到的事，说出口就是欠下的债。
第五，别乱解释。越描越黑，沉默才是最高级的反击。
守嘴不惹祸，守心不出错。
记住：祸从口出，病从口入。
Problem analysis:
- The hook has no aggression, like an elder preaching
- All commands of "don't XX", users resist
- No visual imagery, too abstract
- No "you", no sense of immersion
- The ending is a worn-out idiom
✅ Viral version (strong aggression, full of visual imagery, high resonance):
你知道自己是怎么被卖的吗？就是你那张管不住的嘴。
第一，你掏心掏肺说的秘密，转眼就成了别人饭桌上的笑话。还纳闷怎么全世界都知道了？活该。
第二，你背后随口一句评价，三天之内，一定传到当事人耳朵里。别问我怎么知道的。
第三，你逢人就诉苦，以为能换来同情？人家只是想看你笑话，然后回去当段子讲。
第四，随口答应的事，做不到就是欠债。欠多了，人品就烂了。
第五，被质疑的时候，闭嘴。越解释越心虚，沉默才是最狠的回击。
守嘴不是懦弱，是聪明。
嘴严的人，运气不会太差。
Why it can go viral:
- ✅ The hook is aggressive: "how you get sold out" directly hits the pain point
- ✅ Uses "you" throughout, strong sense of immersion
- ✅ Has visual imagery: "the joke at the dinner table" "told as a bit"
- ✅ Has a sharp-tongued ending: "you deserve it" "don't ask me how I know"
- ✅ The ending has attitude, not preachy
Eight, 5 Questions You Must Ask in Copy Self-Check
After writing the copy, you must ask yourself:
- Can the hook make people stop? If it's too correct, too safe, rewrite it
- Will users feel "this is talking about me"? If it's "that's right" rather than "holy crap, this is talking about me", rewrite it
- Is there visual imagery? If it's all abstract expression, add scenes
- Is there aggression? If it's too mild, add sharp-tongued remarks
- Who will users forward it to? If you can't think of anyone, it means there's no social value
Nine, The Golden Structure of Viral Copy (2026-03-09 Analysis Summary)
Based on a sentence-by-sentence breakdown of a viral video with 32,000 likes, the high-conversion structure distilled
Principle: Write action guides, not concept explanations
| ❌ Failure mode (concept explanation) | ✅ Success mode (action guide) |
|---|---|
| "Did you know? There's a state called flow" | "Remember, the essence of confidence is..." |
| "It's when you're fully immersed in something" | "Learn a lot, research a lot, repeat a lot" |
| "Time seems to disappear" | "Enter the flow state, build a stable core" |
| "This is the secret of confidence" | "Appreciate yourself, look forward to yourself, fall in love with yourself" |
| "Go find the flow that belongs to you" | "Start with X first, remember this feeling" |
Key difference:
- Failure mode = teacher lecturing, explaining concepts
- Success mode = friend sharing, giving an action path
Golden Structure Formula
┌─────────────────────────────────────────────────────────────┐
│ 【命令式开头】 │
│ "记住" / "真正的XX是" / "一个残酷的真相" │
│ ⚠️ 禁止用问句"你知道吗"开头（像考试，用户抵触） │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ 【行动链条】 │
│ 动作1 → 动作2 → 动作3 → 结果 │
│ 示例："大量学习，大量研究，大量重复，不断实践" │
│ 特点：具体可执行，短句连击（3-4字一顿） │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ 【情感三连】 │
│ 动词+自己 × 3（递进） │
│ 示例："欣赏自己，期待自己，爱上自己" │
│ 原理：三连递进产生节奏感和情感升华 │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ 【反常识金句】 │
│ 打破常规认知的一句话 │
│ 示例："对一切的人和事祛魅" │
│ 作用：制造认知冲击，引发评论和转发 │
└─────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────┐
│ 【行动锚点】 │
│ "先从X开始" + "记住这种感觉" │
│ 示例："先从厌弃此开始，记住这种感觉" │
│ 作用：给具体起点 + 情感锚定，让用户知道下一步做什么 │
└─────────────────────────────────────────────────────────────┘
Golden Structure vs Failure Structure Comparison
| Element | ❌ Failure structure | ✅ Golden structure |
|---|---|---|
| Opening | Question "Did you know" | Command "Remember" |
| Content | Explain what the concept is | Give the action path of how to do it |
| Rhythm | Piling up long sentences | Short sentence combos, a pause every 3-4 characters |
| Emotion | Single statement | Three-step progression (appreciate → look forward to → fall in love with) |
| Punchline | Correct but mediocre | Counterintuitive (demystify, reject) |
| Ending | Chicken-soup call to action "Go for it" | Concrete starting point "Start with X first" + feeling anchor |
| Tone | Teacher giving a lecture | Friend sharing a secret |
Like/share/comment trigger points
| Behavior | Trigger condition |
|---|---|
| Like | "That's so true" + "I'm like this too" |
| Share | "I need to save this method" + "I want XX to see this too" |
| Comment | "I have a different view" + "Let me add something" |
How to design:
- Want users to like → write what they want to say but can't put into words
- Want users to share → provide a concrete, actionable method
- Want users to comment → leave room for discussion, don't say everything
Complete example using the golden structure
Topic: Flow and confidence
❌ Failed version (concept-explanation type):
你知道吗？有一种状态叫心流。
就是当你全身心投入一件事，时间仿佛消失了。
这就是自信的秘密。
去找到属于你的心流吧。
Problem diagnosis:
- Opening uses a question → feels like an exam
- Explains concepts throughout → no stimulation
- Ends with empty chicken soup → no action instruction
✅ Golden structure version:
【命令式开头】
记住，自信不是天生的，是练出来的。
【行动链条】
大量学习，大量研究，大量重复，不断实践。
进入心流，建立内核。
【情感三连】
在逆境中，欣赏自己，期待自己，爱上自己。
【反常识金句】
然后，对一切人和事祛魅。
【行动锚点】
先从看不起那些看不起你的人开始。
记住这种感觉。
Why it can go viral:
- ✅ Imperative opening establishes authority
- ✅ Action chain gives a concrete path
- ✅ Emotional triple creates resonance
- ✅ Counterintuitive punchline creates impact
- ✅ Action anchor lets users know the next step
🔴 Ten, Three checks for copy (must do before generating video!)
After writing the copy, it must pass the three checks of format, structure, and logic. Each check has clear judgment rules, and if any check fails, it must be revised and rechecked!
Overall check process diagram
┌──────────────────────────────────────────────────────────────┐
│ 文案三关校验流程 │
├──────────────────────────────────────────────────────────────┤
│ │
│ 输入：文案初稿 │
│ ↓ │
│ ┌─────────────────────────────────────────────────────────┐ │
│ │ 第一关：格式校验 │ │
│ │ □ 每句≤15字？ │ │
│ │ □ 无书面语禁用词？ │ │
│ │ □ 用"你/自己"不用"我们/人们"？ │ │
│ │ → 任一不过：按规则修改，重检 │ │
│ └─────────────────────────────────────────────────────────┘ │
│ ↓ 全部通过 │
│ ┌─────────────────────────────────────────────────────────┐ │
│ │ 第二关：结构校验 │ │
│ │ □ 开头用合格词（记住/真正的...）？ │ │
│ │ □ 有≥2个具体动作？ │ │
│ │ □ 收尾有具体起点（先从X开始）？ │ │
│ │ → 任一不过：按规则修改，重检 │ │
│ └─────────────────────────────────────────────────────────┘ │
│ ↓ 全部通过 │
│ ┌─────────────────────────────────────────────────────────┐ │
│ │ 第三关：逻辑校验（三关系检查法） │ │
│ │ 对每对相邻句检查： │ │
│ │ □ 是原因关系？（因为B所以A） │ │
│ │ □ 是结果关系？（因为A所以B） │ │
│ │ □ 是具体化关系？（A具体就是B） │ │
│ │ → 三者至少满足一个：✅ 通过 │ │
│ │ → 三者都不满足：❌ 逻辑断裂，重写后句 │ │
│ └─────────────────────────────────────────────────────────┘ │
│ ↓ 全部通过 │
│ │
│ ✅ 校验通过，可以生成视频 │
│ │
└──────────────────────────────────────────────────────────────┘
First check: Format check
1.1 Sentence length check
| Rule | Each sentence ≤15 characters (excluding punctuation) |
|---|---|
| Pass | "Study a lot, research a lot" (8 characters) ✅ |
| Fail | "When you are able to observe the changes in your inner emotions" (16 characters) ❌ |
| Correction method | Split into two sentences, or delete function words |
1.2 Banned word check
Written-language banned word list:
进行、实施、开展、针对、关于、由于、因此、
一定要、必须要、应该要、需要注意的是、
所谓、即、亦、其、之、而、则、予以、给予、
能够、可以说、在于、对于、通过、使得
| Rule | Must not contain words from the banned word list |
|---|---|
| Pass | "Remember, confidence is built through practice" ✅ |
| Fail | "Due toconfidencebe able tobring change" ❌ |
| Correction method | Replace with colloquial words: due to→because, be able to→will/can |
1.3 Person check
| Rule | Use "you/yourself", avoid "we/people/one" |
|---|---|
| Pass | "Appreciateyourself, look forward toSelf" ✅ |
| Fail | "A personIf you can control your mouth..." ❌ |
| Correction method | Change to "you" |
Level 2: Structural verification
2.1 Opening word check
Approved opening word list:
记住、真正的、一个残酷的真相、别再、停止、
从今天起、听好了、醒醒吧
Prohibited opening word list:
你知道吗、你有没有想过、你是否、
今天我们来聊聊、很多人不知道、其实
| Rule | The first sentence must use an approved opening word; prohibited opening words are forbidden |
|---|---|
| Pass | "Remember, confidence is not innate" ✅ |
| Fail | "Did you know? There is a state called flow" ❌ |
2.2 Action chain check
Specific action word list (approved):
学习、研究、重复、实践、观察、放下、开始、
练习、尝试、改变、停止、接受、拒绝、专注
Non-specific action word list (not approved):
拥有、成为、变得、是、存在、获得、保持
| Rule | The copy must contain ≥2 specific action words |
|---|---|
| Pass | "A lot oflearning, a lot ofresearch, a lot ofrepetition" ✅ |
| Fail | "Confidence is very important, flow is wonderful" ❌ (all states, no actions) |
2.3 Ending check
Approved ending patterns:
- "先从X开始" + 具体的X
- "记住这种感觉"
- "从现在/今天开始"
- 具体下一步动作
Prohibited ending patterns:
- "去吧/加油吧/相信自己吧"
- "你会变得更好"
- "一切都会好起来的"
| Rule | The ending must have a specific starting point or action; empty chicken soup is forbidden |
|---|---|
| Pass | "Start by not caring about others' evaluations, remember this feeling" ✅ |
| Fail | "Go find the flow that belongs to you" ❌ |
Level 3: Logical verification (three-relation check method)
This is the most core verification, to prevent concept substitution and logical breaks!
3.1 Three-relation definitions
For two adjacent sentences A → B, B must be one of the following three relations of A:
| Relation | Definition | Test sentence pattern |
|---|---|---|
| Cause | B explains why A | Does "because B, therefore A" make sense? |
| Result | B is caused by A | Does "because A, therefore B" make sense? |
| Concretization | B is A's specific method/manifestation | Does "A, specifically speaking, is B" make sense? |
3.2 Execution steps
步骤1：给文案每句话编号 ①②③④⑤⑥...
步骤2：依次检查每对相邻句 (①→②) (②→③) (③→④)...
步骤3：对每对句子问三个问题：
Q1: "因为[后句]，所以[前句]" 通顺吗？（原因关系）
Q2: "因为[前句]，所以[后句]" 通顺吗？（结果关系）
Q3: "[前句]，具体来说就是[后句]" 通顺吗？（具体化关系）
步骤4：三个问题至少一个答"是" → ✅ 通过
三个问题全答"否" → ❌ 逻辑断裂，必须重写后句
3.3 Judgment rules
| Situation | Judgment | Handling |
|---|---|---|
| At least one of the three relations is satisfied | ✅ Pass | Continue checking the next pair |
| None of the three relations is satisfied | ❌ Fail | The latter sentence must be rewritten |
3.4 Complete verification example
Copy to be checked:
① 记住，自信不是天生的，是练出来的。
② 大量学习，大量研究，大量重复，不断实践。
③ 进入心流，建立内核。
④ 在逆境中，欣赏自己，期待自己，爱上自己。
⑤ 然后，对一切人和事祛魅。
⑥ 先从厌弃那些看不起你的人开始。
Pair-by-pair check:
| Sentence pair | Q1 Cause? | Q2 Result? | Q3 Concretization? | Judgment |
|---|---|---|---|---|
| ①→② | ❌ | ❌ | ✅ "practiced out" specifically means "learning, researching, repeating" | ✅ |
| ②→③ | ❌ | ✅ Because of a lot of practice, therefore entering flow | ❌ | ✅ |
| ③→④ | ❌ | ✅ Because there is a core, you can appreciate yourself | ❌ | ✅ |
| ④→⑤ | ❌ | ✅ Because you love yourself, you can dispel illusions | ❌ | ✅ |
| ⑤→⑥ | ❌ | ❌ | ❌ | ❌ Broken |
⑤→⑥ Detailed analysis:
前句：对一切人和事祛魅
后句：先从厌弃那些看不起你的人开始
Q1-原因检查："因为厌弃看不起你的人，所以祛魅"？
→ 不通顺。厌弃是情绪对抗，祛魅是去掉滤镜，不是因果 ❌
Q2-结果检查："因为祛魅，所以厌弃看不起你的人"？
→ 不通顺。祛魅的结果是不在意，不是厌弃 ❌
Q3-具体化检查："祛魅，具体来说就是厌弃看不起你的人"？
→ 不通顺。祛魅≠厌弃，概念不同 ❌
结论：三关系都不满足 → 逻辑断裂 → 第⑥句必须重写
Revise sentence ⑥:
⑥ 先从不在意别人的评价开始。
Recheck ⑤→⑥:
Q3-具体化检查："祛魅，具体来说就是不在意别人评价"？
→ 通顺！祛魅的具体表现就是不在意 ✅
结论：逻辑通过
Verification quick-reference checklist
┌──────────────────────────────────────────────────────────────┐
│ 文案三关校验清单 │
├──────────────────────────────────────────────────────────────┤
│ │
│ 【第一关·格式】 │
│ □ 每句≤15字（不含标点） │
│ □ 无禁用词（由于/能够/进行/一定要/所谓...） │
│ □ 用"你/自己"，不用"我们/人们/一个人" │
│ │
│ 【第二关·结构】 │
│ □ 开头用合格词（记住/真正的/别再/醒醒吧...） │
│ □ 开头不用禁用词（你知道吗/今天我们来聊聊...） │
│ □ 有≥2个具体动作（学习/实践/开始/改变...） │
│ □ 收尾用"先从X开始"或具体行动 │
│ □ 收尾不用鸡汤（去吧/加油/会变好...） │
│ │
│ 【第三关·逻辑】（三关系检查法） │
│ 对每对相邻句(A→B)检查： │
│ □ "因为B，所以A" 通顺？（B是A的原因） │
│ □ "因为A，所以B" 通顺？（B是A的结果） │
│ □ "A，具体来说就是B" 通顺？（B是A的具体化） │
│ → 三个至少一个"是" = ✅ 通过 │
│ → 三个全是"否" = ❌ 逻辑断裂，重写后句 │
│ │
├──────────────────────────────────────────────────────────────┤
│ 三关全过 → ✅ 可以生成视频 │
│ 任一关不过 → ❌ 修改后重新校验 │
└──────────────────────────────────────────────────────────────┘
Eleven, Copy Transition Techniques (Essential for Multiple Punchlines!)
When a video contains multiple punchlines,transition words must be used, otherwise users will feel the content is incoherent.
Numbered sequence method (recommended):
钩子：记住这六句话，强大的可怕！
第一，...
第二，...
第三，...
...
收尾：听懂这些，你会越来越强大！
Progressive transition:
首先，...
不仅如此，...
更重要的是，...
最关键的，...
Contrastive transition:
有人说...
但真正厉害的人...
因为他们懂得...
⚠️ Wrong example (do not do this):
能观察情绪，你就在情绪之外。
被灌标准答案的人，最难沟通。 ← 直接跳转，观众懵圈
接纳让事物消失...
Seven, Complete Example from Material to Copy
Input material:
The original video talked about 6 life principles: observe emotions, think independently, accept and oppose, manage expectations, change yourself, treat people sincerely
Step 1: Determine the theme and emotion
- Theme: cognitive awakening/life wisdom
- Target emotion: realization, resonance
Step 2: Choose a formula
- Choose the "number hook" formula: "Understand these X sentences"
Step 3: Refine the hook
- Candidate 1: "Understand six sentences, terrifyingly powerful!" ✅ Has a number + has suspense
- Candidate 2: "Six life principles" ❌ Too bland
Step 4: Compress the 6 viewpoints
- If you can observe emotions, you are outside the emotions
- People who have been fed standard answers are the hardest to communicate with
- Acceptance makes things disappear, opposition makes things exist
- What hurts you is your own unrealistic expectations
- Changing yourself is the smartest choice
- Treat people with sincerity, but do not cling
Step 5: Assemble the complete copy
【钩子】听懂这六句话，你会强大的可怕！
【正文】
第一，能观察情绪，你就在情绪之外。
第二，被灌输标准答案的人最难沟通。
第三，接纳让事物消失，反对让事物存在。
第四，伤害你的是自己不切实际的期待。
第五，改变自己是最聪明的选择。
第六，用真心待人，但不执着。
【收尾】强大，从认清自己开始！
Step 6: Self-check
- ✅ The hook has impact
- ✅ Each sentence ≤15 characters
- ✅ Colloquial
- ✅ Resonates
- ✅ Reads with rhythm
- ✅ Willing to share
- ✅ Has a new perspective
- ✅ Total word count about 120 characters (suitable for 30 seconds)
Conclusion: Passed, a video can be generated!
✅ Copy delivery checklist
Before delivering the copy, you must confirm:
| Check item | Standard | If not passed |
|---|---|---|
| Three-gate verification | Format gate + structure gate + logic gate all passed | Recheck after revision |
| Word count | 80-150 characters (corresponding to 20-40 seconds) | Adjust copy length |
| Hook | Has impact in the first 3 seconds | Rewrite the hook |
| Punchline | At least 1 hard-hitting punchline | Add a punchline |
If the copy does not pass the three-gate verification, it cannot proceed to the next step!