temu-pricing-calculator

Temu V4.1 Pricing Calculator

Core Positioning

This is the core decision-making tool for Loctek cross-border e-commerce product selection. It calculates net profit strictly according to the V4.1 survival model formula and determines whether a product is worth listing.

Core Formula

回款预估 = Temu 前台卷王价 × 45%
回款预估(人民币) = 回款预估(美元) × 汇率
总成本 = 1688 起批价 + 国内履约费(3.5元)
净利润 = 回款预估(人民币) - 总成本

【铁律】净利润必须 > ¥5.00，否则直接淘汰

Default Parameters

Parameter	Default Value	Description
Platform commission ratio	45%	The actual proportion the merchant receives after the Temu platform deduction
Domestic fulfillment fee	¥3.50	Fixed fee
Exchange rate (USD→CNY)	7.2	Configurable

Input Parameters

Required parameters:

• temu_price: Temu front-end best-seller price (lowest competitor price)
• price_currency: Price currency ("USD" or "CNY")
• ali1688_price: 1688 minimum order price (RMB)

Optional parameters:

• exchange_rate: Exchange rate, default 7.2
• fulfillment_fee: Domestic fulfillment fee, default 3.5
• platform_rate: Platform commission ratio, default 0.45

Output Format

{
  "input": {
    "temu_price": 12.99,
    "price_currency": "USD",
    "ali1688_price": 25.00,
    "exchange_rate": 7.2,
    "fulfillment_fee": 3.5,
    "platform_rate": 0.45
  },
  "calculation": {
    "temu_price_cny": 93.53,
    "gross_revenue_usd": 5.85,
    "gross_revenue_cny": 42.09,
    "total_cost": 28.50,
    "net_profit": 13.59
  },
  "decision": {
    "status": "GO",
    "net_profit_threshold": 5.00,
    "margin_percentage": "32.1%",
    "recommendation": "利润达标，建议上架"
  }
}

Decision Rules

Net profit	Status	Description
> ¥10.00	✅ STRONG GO	High-profit product, prioritize listing
¥5.01 - ¥10.00	✅ GO	Profit meets the standard, can be listed
¥3.01 - ¥5.00	⚠️ MARGINAL	Profit is marginal, cost or pricing needs optimization
≤ ¥5.00	❌ PASS	Insufficient profit, eliminate directly

Usage Examples

Example 1: USD-priced product

输入：
- Temu 卷王价: $12.99 USD
- 1688 拿货价: ¥25.00

计算过程：
1. Temu 价格转人民币: $12.99 × 7.2 = ¥93.53
2. 回款预估: $12.99 × 45% = $5.85
3. 回款人民币: $5.85 × 7.2 = ¥42.09
4. 总成本: ¥25.00 + ¥3.50 = ¥28.50
5. 净利润: ¥42.09 - ¥28.50 = ¥13.59
6. 判定: ¥13.59 > ¥5.00 → ✅ GO

Example 2: RMB-priced product

输入：
- Temu 卷王价: ¥45.00 CNY
- 1688 拿货价: ¥22.00

计算过程：
1. 回款预估: ¥45.00 × 45% = ¥20.25
2. 总成本: ¥22.00 + ¥3.50 = ¥25.50
3. 净利润: ¥20.25 - ¥25.50 = -¥5.25
4. 判定: -¥5.25 < ¥5.00 → ❌ PASS（亏损产品）

Batch Calculation Mode

When multiple products need to be evaluated at the same time, accept array input:

{
  "products": [
    {"name": "产品A", "temu_price": 12.99, "currency": "USD", "ali1688_price": 25},
    {"name": "产品B", "temu_price": 8.50, "currency": "USD", "ali1688_price": 35},
    {"name": "产品C", "temu_price": 65.00, "currency": "CNY", "ali1688_price": 20}
  ]
}

Output is sorted by net profit from high to low, marking each product's GO/PASS status.

Sensitivity Analysis (Optional)

When the user needs to understand the sensitivity of pricing to profit, provide:

1. Break-even price: The minimum Temu selling price when net profit = 0
2. Target profit price: The Temu selling price required to reach the specified net profit
3. Price elasticity table: Changes in net profit at different selling prices

盈亏平衡价计算：
设净利润 = 0
回款预估(人民币) = 总成本
Temu价格 × 45% × 7.2 = 1688价格 + 3.5
Temu价格 = (1688价格 + 3.5) / (0.45 × 7.2)

Notes

1. Exchange rate fluctuations: The actual exchange rate may differ from the default value; it is recommended to use the real-time exchange rate
2. Fulfillment fee changes: Different categories and weights may have different fulfillment fees
3. Impact of minimum order quantity: Different 1688 minimum order quantities may affect the unit price
4. Quality differences: Low-price competitors may have poorer quality; differentiated products can be appropriately priced at a premium

Collaboration with Other Skills

• Receive temu-competitor-search best-seller price data
• Receive ali1688-sourcing sourcing price data
• Provide decision basis for ecom-product-orchestrator Provide a decision-making basis