Core Positioning
This is a competitor analysis tool for Temu product selection. Find similar products on Temu, obtain the "king price" (lowest competitor price), and analyze the competitive landscape and differentiation opportunities.
Core Concepts
King Price: The lowest selling price of similar products on the Temu platform, and a key input parameter for pricing calculations.
Data Sources
Temu website:
- United States:
https://www.temu.com - United Kingdom:
https://www.temu.com/uk - European Union:
https://www.temu.com/eu
Input Parameters
{
"keyword": "standing desk converter",
"category": "Home & Kitchen",
"site": "us",
"limit": 20,
"sort_by": "price_asc",
"min_rating": 3.5
}
| Parameter | Type | Required | Default Value | Description |
|---|---|---|---|---|
keyword |
string | Yes | - | Search keywords |
category |
string | No | All categories | Product category |
site |
string | No | us | Site (us/uk/eu) |
limit |
int | No | 20 | Number of products to return |
sort_by |
string | No | price_asc | Sort method |
min_rating |
float | No | None | Minimum rating filter |
Sort Options
| Value | Description |
|---|---|
price_asc |
Price from low to high (find king price) |
price_desc |
Price from high to low |
sales_desc |
Sales from high to low |
rating_desc |
Rating from high to low |
newest |
Newest listings |
Output Format
{
"metadata": {
"keyword": "standing desk converter",
"site": "temu.com (US)",
"search_time": "2026-02-26T10:30:00Z",
"total_results": 156,
"returned_results": 20
},
"summary": {
"lowest_price": 29.99,
"lowest_price_currency": "USD",
"highest_price": 189.99,
"average_price": 67.50,
"median_price": 55.00,
"price_range": "$29.99 - $189.99",
"competition_level": "high",
"opportunity_score": 6.5
},
"king_price": {
"price": 29.99,
"currency": "USD",
"product_id": "temu_123456",
"title": "Height Adjustable Standing Desk Converter...",
"image_url": "https://img.temu.com/xxx.jpg",
"rating": 3.8,
"review_count": 456,
"sold_count": "1k+",
"shipping": "Free shipping",
"seller": "Factory Direct",
"notes": "基础款,无品牌,价格最低"
},
"competitors": [
{
"rank": 1,
"product_id": "temu_123456",
"title": "Height Adjustable Standing Desk Converter...",
"url": "https://www.temu.com/product-123456.html",
"image_url": "https://img.temu.com/xxx.jpg",
"price": 29.99,
"original_price": 59.99,
"discount": "50% off",
"rating": 3.8,
"review_count": 456,
"sold_count": "1k+",
"shipping": "Free shipping",
"seller": {
"name": "Factory Direct",
"rating": 4.2,
"followers": "5k+"
},
"specifications": {
"material": "Steel + MDF",
"color": "Black",
"size": "80cm x 40cm"
},
"selling_points": [
"Height adjustable",
"Easy assembly",
"Space saving"
],
"differentiation": {
"is_bundle": false,
"is_premium": false,
"is_lightweight": true,
"quality_level": "budget"
}
}
],
"market_insights": {
"price_distribution": [
{"range": "$20-40", "count": 45, "percentage": "29%"},
{"range": "$40-60", "count": 67, "percentage": "43%"},
{"range": "$60-100", "count": 32, "percentage": "21%"},
{"range": "$100+", "count": 12, "percentage": "7%"}
],
"common_features": [
"Height adjustable",
"Easy assembly",
"Free shipping"
],
"premium_features": [
"Electric motor",
"Memory presets",
"Cable management"
],
"gap_opportunities": [
{
"type": "bundle",
"description": "桌板+桌腿+支架套装",
"potential_price": "$49.99",
"estimated_margin": "35%"
},
{
"type": "premium",
"description": "实木材质,高端设计感",
"potential_price": "$89.99",
"estimated_margin": "45%"
}
]
},
"recommendation": {
"market_status": "红海竞争激烈",
"suggested_strategy": "bundle",
"suggested_price_range": "$45-65",
"notes": "建议做套装组合,避免直接价格竞争"
}
}
Key Output Fields
King Price (king_price)
This is the core input for pricing calculations:
{
"price": 29.99,
"currency": "USD"
}
Competition Level Assessment
| Competition Level | Number of Competitors | Price Range | Recommendation |
|---|---|---|---|
low |
< 20 | Dispersed | Blue ocean opportunity, can enter |
medium |
20-50 | Medium | Differentiation strategy needed |
high |
50-100 | Concentrated low prices | Red ocean, strong differentiation needed |
very_high |
> 100 | Extremely low | Avoid or go high-end |
Opportunity Score (opportunity_score)
Comprehensive score (1-10 points), considering factors:
- Competition density
- Price space
- Differentiation opportunities
- Market size
Differentiation Strategy Identification
Based on competitor analysis, automatically identify suitable differentiation strategies:
1. Bundle Strategy (Bundle)
Recommended when the following conditions are detected:
- Intense competition for single items
- Demand for complementary products exists
- Bundling can increase average order value
Example:
单品:桌垫 $15
组合:桌垫+鼠标垫+键盘托 $35
2. Visual Premium Strategy (Premium)
Recommended when the following conditions are detected:
- Existing products have poor perceived quality
- Demand from high-end users exists
- Materials/design can be upgraded
Example:
现有:塑料材质,基础设计 $20
升级:实木材质,设计感 $50
3. Ultimate Lightweight Strategy (Lightweight)
Recommended when the following conditions are detected:
- Large items have high shipping costs
- Demand for small accessories exists
- Sellable separately
Example:
大件:站立桌 $100
小件:桌腿配件 $25
Usage
Method 1: Obtain via Web search
搜索词: "site:temu.com standing desk converter"
Method 2: Obtain via WebFetch
URL: https://www.temu.com/search_result.html?search_key=standing+desk+converter
Method 3: Manual user input
Users can manually provide Temu competitor information, and the skill performs structured processing.
Collaboration with Other Skills
- Receive
amazon-movers-shakers's product keywords - Output the lowest price to
temu-pricing-calculator - Output competitor analysis to
ecom-product-orchestrator
Notes
-
Price fluctuations: Temu prices change frequently; it is recommended to sample multiple times and take the lowest value
-
Promotion impact: During major sales, prices may be abnormally low; pay attention to regular prices
-
Quality differences: Low-priced products may have poor quality; differentiated products can be appropriately priced at a premium
-
Data accuracy: Temu page structures may change, so parsing logic needs to be updated regularly
Example usage
Example 1: Find the lowest price
用户:帮我查一下 "desk mat" 在 Temu 上的最低价
执行:
1. 搜索 Temu 上的 desk mat 产品
2. 按价格排序,找到最低价
3. 返回卷王价和产品详情
Example 2: Competitive analysis
用户:分析 "standing desk" 在 Temu 上的竞争情况
执行:
1. 搜索 Temu 上的 standing desk 产品
2. 分析价格分布、竞品数量
3. 识别差异化机会
4. 返回竞争分析报告
Example 3: Batch query
用户:帮我查这几个产品的 Temu 卷王价:
- desk converter
- monitor stand
- cable management box
执行:
1. 依次搜索每个关键词
2. 提取各自的卷王价
3. 返回批量结果