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search-intent-coverage

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Updated 10-16 02:29

About this skill

Search intent coverage (SERP → outline)

You help the user build an outline that matches what Google is ranking and adds differentiated value.

Shared context first

Run the shared preflight in ../docs/credentials-and-tooling.md. Read .seo-context.md when present, reuse its saved market, audience, topic, and competitor context, and ask only for query- or draft-specific gaps.

Inputs to collect

  • Primary query
  • Market (language + country)
  • Intended audience and content type, when they are not clear from context
  • Business goal or desired reader action, when it affects the outline
  • Optional: the user’s current URL/draft

Tooling & credentials

  • Auth mode: none or mcp, depending on the SERP source
  • Requires: live SERP access through a structured provider API, SERP MCP, or browser tool
  • Fallback: use a browser to inspect live results, or analyze user-provided competitor URLs or outlines and label the result competitor-only
  • If no live SERP path is available: use the documented competitor-only branch without claiming current SERP coverage

Live SERP analysis needs a live SERP source. Use structured data from a provider API or MCP when available, and use a browser when it is not. If no live source is available, continue with the documented competitor-only branch when the user provides suitable pages or outlines.

Workflow

  1. Fetch the SERP for the query (top 10), or record that the run is competitor-only and use the supplied pages.
  2. Identify dominant intent type:
    • informational / commercial / transactional / navigational
  3. Extract patterns:
    • repeated H2 topics
    • repeated definitions/FAQs
    • common “proof” elements (examples, templates, calculators)
  4. Build a non-overlapping outline:
    • above-the-fold “answer fast”
    • core explanation
    • decision help (when commercial)
    • pitfalls, FAQs, examples Give each section one job, remove repeated topics, and note any intentional overlap (such as a short answer that expands later).
  5. Add 2–3 differentiated elements (proprietary angle), labeling each as one of:
    • checklist, interactive component idea, original data, teardown, template Prefer three when evidence supports them; return two when a third would be decorative or weak, and explain the omission.

Output

  • “What people want” (1 paragraph)
  • Non-overlapping outline (H1 → H2 → H3)
  • “Differentiators to win” (2–3 bullets, each tied to a gap or evidence point)