self-media-platform-copywriting

Platform copy

Prerequisites

Confirm before starting full writing: target audience, content goal, core judgment, evidence, platform, tone, prohibited areas, and commercial relationships. When the direction is unconfirmed, call self-media-content-brief。

General process

1. Extract facts, personal judgments, inferences, and recommendations from the evidence pack.
2. Clarify why readers on the current platform will stop, finish reading, and take action.
3. Internally generate 6 to 8 titles, covering entry points such as outcomes, benefits, identity, conflict, contrast, curiosity, and numbers.
4. Delete titles that the body cannot fulfill, that lack evidence, or that overpromise.
5. Show the user only the 3 strongest titles, and explain each one's entry point.
6. Design the opening, evidence order, structure, and action separately for each platform.
7. Save the complete first draft, and wait for title confirmation before generating the cover and final publishing package.

Do not add brands, products, models, people, data, or results that are not in the evidence pack. When you only know that "before-and-after data exists" but do not have specific values or the direction of change, you cannot write comparative conclusions such as improvement, decline, faster, more economical, or higher. When specific information is needed but has not yet been provided, use explicit placeholders and list them as manual verification items.

Platform routing

Read only the platform specifications selected by the user:

• X：x.md
• Xiaohongshu:xiaohongshu.md
• WeChat Official Account:wechat.md
• WeChat Channels, Douyin, and Xiaohongshu videos:short-video-platforms.md
• YouTube：youtube.md
• Visual style library:visual-styles.md
• Compliance:compliance.md

Platform character counts, image dimensions, title lengths, and tag limits may change. When precise values are needed, rely on the current official instructions or publishing interface; do not write historical experience as permanent rules.

De-templating review

• Start from real scenarios, conflicts, results, or judgments; do not write industry boilerplate.
• Replace vague generalizations with time, actions, objects, numbers, and failures.
• Let sentence lengths vary naturally; do not write every paragraph as a symmetrical set of three points.
• Delete mechanical connectives such as "first, second, finally, in conclusion."
• Use "not A, but B" only once, and only when it truly has force.
• Use "I" to take responsibility for personal judgment; do not pretend to be institutional media.
• Return at the end to action, boundaries, or real questions; do not make vague elevated conclusions.

Multi-platform adaptation

Share: motif, facts, evidence, boundaries, and commercial disclosure.

Rewrite: title, first screen, example order, information density, visuals, action, and publishing fields.

If multi-platform drafts differ only in length, judge it a failure and rewrite.

Output

Before title confirmation, deliver only:

• 3 title candidates and a final title placeholder.
• Complete body text or publishing copy.
• Evidence still missing and facts requiring manual verification.
• AWAITING_USER status and the next action item "choose or modify the title."

For Xiaohongshu, the information tasks for each page of the body can be listed first, but the cover text, cover visuals, and final image set plan remain to be determined.

Deliver after the title is confirmed:

• Applicable fields such as summary, tags, first comment, links, or collections.
• From visual-styles.md recommend 2 to 3 sets of image styles and wait for the user to choose; if the account already has a stable preference, continue using it by default.
• Cover text, visual requirements, and final asset mapping.
• Facts that require manual verification.
• Commercial cooperation disclosure.