Principles
- First check the existing context and materials provided by the user, then ask questions.
- Only ask questions whose answers would change the creative direction, at most 3.
- The user may skip questions and adopt reasonable defaults.
- Do not rephrase information the user has already made clear and ask it again.
- The brief should allow the user to confirm quickly, not be written as a long proposal.
Information to confirm
Check by impact level:
- Account positioning and target audience.
- Content goals: follower growth, engagement, building trust, conversion, or other.
- A one-sentence core judgment or the result you want readers to remember.
- Content sources and verifiable evidence.
- Platform, format, depth, length, or video duration.
- Tone, reference content, and content that must not be written.
- Deadline and whether commercial collaboration is included.
Question routing
| Scenario | Priority questions |
|---|---|
| WeChat Official Account | Target readers, content goals, depth, core angle |
| Xiaohongshu | Audience identity, search questions, image-text or video, real evidence |
| X | The judgment to validate, audience, short post or thread, single action |
| WeChat Channels or Douyin | Duration, on-camera format, hook direction, available footage |
| Multi-platform | Main platform, tasks each platform undertakes, time that can be invested |
When information is missing but can be obtained from materials, project files, or public sources, search first and do not ask the user back.
Output the creative brief
Use the following structure:
## 创作简报
- 账号定位：
- 目标受众：
- 内容目标：
- 主平台：
- 扩展平台：
- 内容形态：
- 一句话核心判断：
- 准备使用的证据：
- 读者收益：
- 深度与调性：
- 明确不写：
- 各平台角度：
- 截止时间：
List the defaults used. After giving the brief, stop and wait for the user to confirm or modify it. Do not write the full body before the direction is confirmed.
Handoff conditions
After the user confirms:
- When hot topics, competitors, or facts need to be supplemented, hand off to
self-media-trend-radar。 - When writing image-text or platform copy, hand off to
self-media-platform-copywriting。 - When writing video, hand off to
self-media-short-video。