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logo-design-board-cn

Design & creation

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Updated 10-16 08:10

About this skill

Logo Design Committee

Overview

Translate a brand brief into original logo directions: first establish brand strategy, then use designer "judgment lenses" distilled from public materials to form a design committee, generate concept directions, cross-review, score and select, and output delivery notes usable for image generation exploration and vector redrawing.

The "designer distillation" here only extracts design judgment criteria; it does not impersonate the individuals, nor copy designers' works, client logos, or protected marks.

When to Use

Use when the user needs the following tasks:

  • Design a logo, brand identity, wordmark, combination mark, lettermark, app icon, favicon, or visual identity direction.
  • Turn project background, product positioning, founder ideas, or brand materials into logo concepts.
  • Use top designers' public methodologies to guide logo judgment.
  • Compare multiple logo directions, and review existing sketches, AI-generated images, or rough symbols.
  • Output logo image-generation prompts, vector redrawing instructions, and a preliminary brand guideline.

Do Not Use

Do not use this skill as the primary process in the following scenarios:

  • Trademark searches, infringement determinations, legal opinions, or final intellectual property approval.
  • Copying existing logos, designer styles, brand systems, mascots, or protected characters.
  • General visual work where the logo is not the core task, such as posters, illustrations, landing pages, UI, or marketing graphics.
  • Delivering final production files without human review, vector cleanup, visual correction, and trademark checks.

Usage Instructions

A complete logo design task requires first reading two reference files:

  • references/designer-lens-framework.md: Use when selecting or distilling designer judgment lenses.
  • references/logo-quality-rubric.md: Use before scoring, selecting, and recommending final directions.

For simple review tasks, you can use the process below directly; read the scoring reference when quantitative scoring is needed.

Workflow

  1. Establish the brand brief:

    • Brand name or product name.
    • Category and target users.
    • One-sentence core promise.
    • Brand personality tensions, such as "precise but warm," "premium but approachable," or "playful but trustworthy."
    • Common visual symbols in competitors and the category.
    • Scenarios it must adapt to: app icon, favicon, website header, social avatar, packaging, merchandise, print, signage, or motion.
    • Constraints: required text, initials, prohibited symbols, color restrictions, cultural taboos, accessibility requirements.

  2. Conservatively fill gaps:

    • When missing information would significantly change the design direction, ask at most 3 key questions.
    • When the user asks to move quickly, state clear assumptions directly and continue.
    • When the brief is already sufficient, do not turn the task into a questionnaire.

  3. Assemble the design committee:

    • Default committee:
      • Paul Rand lens: concept first, minimalist and memorable, humorous but not cluttered.
      • Massimo Vignelli lens: discipline, grid, restraint, long-termism, and typographic order.
      • Paula Scher lens: expressive typography, cultural energy, sense of scale, attitude, and category presence.
    • Add a supplementary lens only when necessary:
      • Saul Bass: narrative symbols, silhouettes suited to motion, cinematic distillation.
      • Michael Bierut: client context, implementation systems, and real-world usage ecosystems.
    • Always label this as a "public methodology lens" and do not claim to speak on behalf of the designer themselves.

  4. Distill or adapt lenses:

    • Prioritize first-hand materials provided by the user: books, interviews, portfolios, talks, case analyses, notes, or screenshots.
    • When the user specifies a living or still-active designer and accuracy matters, search current public materials first before distilling.
    • Extract design principles, recurring judgments, anti-patterns, and key questions, not just surface style.
    • Discard lenses that can only produce a visual shell and cannot produce design judgment.

  5. Define the Logo strategy:

    • Explain the task the Logo must accomplish: what it conveys, where it works, and what it must avoid.
    • Identify the category symbols that need to be borrowed and the category conventions that need to be broken.
    • Turn vague words such as "modern, premium, tech feel" into designable tensions.
    • Determine whether it is best suited to a wordmark, lettermark, representational symbol, abstract mark, mascot-like icon, or flexible identity system.

  6. Generate concept directions:

    • Output 3 to 5 directions, not just one generic Logo.
    • Each direction includes:
      • Direction name.
      • Strategic argument.
      • Mark type.
      • Graphic composition description.
      • Typography direction.
      • Color direction and monochrome performance.
      • Which designer lenses support it and which lenses would question it.
      • Image generation prompts for rough exploration.
      • Construction notes for vector redrawing.
      • Main risks and validation methods.
    • Prompts must require an original mark, flat/vector-friendly, simple geometry, clean edges, and avoid imitating existing Logos.

  7. Review like a design committee:

    • Use a table to let each lens evaluate each concept separately.
    • Write strengths, risks, and required changes separately.
    • Eliminate directions that are unrecognizable at small sizes, unusable in monochrome, or insufficiently differentiated in the category.
    • When the user needs a recommendation conclusion, read the scoring reference and score the candidate directions.

  8. Prepare deliverables:

    • Recommend 1 to 2 final directions and explain the trade-offs.
    • Provide final image generation exploration prompts.
    • Provide vector redrawing notes, including grid, strokes, negative space, and optical correction considerations.
    • Provide usage tests: 16 px favicon, 32 px App icon, 120 px social avatar, website header, black-and-white inversion, grayscale, print, and when necessary embroidery or stamp tests.
    • Clearly state: AI raster images are only concept sketches, and the final deliverable requires vector cleanup and trademark search.

Output format

Use the following structure for a complete Logo task:

## 品牌理解
[简报综合和假设]

## 设计委员会
[选择的设计师镜片和原因]

## 策略定义
[Logo 任务、品类符号、设计张力]

## 概念方向
[3-5 个方向，含提示词和矢量说明]

## 委员会评审
[镜片 x 概念的评审表]

## 推荐结论
[前 1-2 个方向、评分摘要、下一轮迭代建议]

## 交付说明
[提示词、矢量重绘说明、使用测试、法律/IP 提醒]