ip-designer

IP Character Design Delivery System (Character Bible)

I. Design and Generation Principles

Concise text, uncluttered composition：
- Prompt descriptions get straight to the point, writing only the core subject and key features, without piling up intricate tiny objects. The more concise the text, the clearer the main subject of the image, and the clearer the details in the large image.
- Keep the visual elements of a single card restrained: the three-view only shows three sides, the expression card only shows 4 expressions, the action card only shows 3 signature moves, and the merchandise card only shows 1–2 core physical product mockups.
Pure slot specification, no example contamination：
- The document does not preset any concrete character names, specific props, or story examples. All content is dynamically generated based on the user's actual input of brand and character requirements, eliminating prompt contamination.
Single function per card：
- Each card solves only one core problem, avoiding overlap between different card contents.

II. Delivery Hierarchy Architecture

A total of 5 levels and 18 standard cards:

第一部分｜IP策略层
  └── IP-01｜IP定位卡 (Character Positioning Card)
第二部分｜角色设定层
  ├── IP-02｜角色档案卡 (Character Profile Card)
  ├── IP-03｜性格设定卡 (Personality Card)
  └── IP-04｜世界观场景卡 (Worldview & Scene Card)
第三部分｜视觉设计层
  ├── IP-05｜设计理念卡 (Design Concept Card)
  ├── IP-06｜角色标准三视图 (Standard 3-View Turnaround)
  ├── IP-07｜比例结构卡 (Proportion & Scale Card)
  ├── IP-08｜表情设定卡 (Expression Sheet)
  ├── IP-09｜动作姿势卡 (Action & Pose Sheet)
  ├── IP-10｜服装与道具卡 (Outfit & Props Card)
  ├── IP-11｜色彩与材质卡 (Color & Texture Guide)
  └── IP-12｜视觉识别卡 (Visual Identity Card)
第四部分｜IP系统层
  ├── IP-13｜角色关系卡 (Character Relationship Card)
  └── IP-14｜角色家族卡 (Character Family Lineup)
第五部分｜商业化层
  ├── IP-15｜商业应用卡 (Commercial Mockup Card)
  ├── IP-16｜内容传播卡 (Social Poster Card)
  ├── IP-17｜表情包卡 (Sticker Sheet)
  └── IP-18｜品牌总览卡 (Brand Overview Card)

Part One | IP Strategy Layer

IP-01 | IP Positioning Card

Character Positioning Card

Core Purpose: Answers why the IP exists and its commercial/emotional positioning.
Card Content: IP name (Chinese/English), one-sentence positioning (identity + core value + emotional role), 3 core tone tags, target audience profile.
Visual Composition: The character's full-body main image is displayed as a large image in the center or off to the side, visual memory points are annotated with small images, paired with large typography of the name and positioning tagline, with ample blank space in the background, giving it a brand cover feel. Solid color background.

Part Two | Character Setting Layer

IP-02 | Character Profile Card

Character Profile Card

Core Purpose: The character's basic identity credential.
Card Content: Species form, body type and height, core identity/occupation, 1 unique appearance memory anchor.
Visual Composition: A high-definition large full-body standing illustration of the character in standard pose, with 4–5 lines of concise profile text laid out on the side.

IP-03 | Personality Setting Card

Personality Card

Core Purpose: The character's core personality and contrasting attitude.
Card Content: Inner personality traits, signature attitude or catchphrase.
Visual Composition: 1 full-body large action with the strongest personality tension, paired with 1 vivid emotion bubble or handwritten-style attitude short sentence.

IP-04 | Worldview Scene Card

Worldview & Scene Card

Core Purpose: The character's core living environment and spatial tone.
Card Content: Habitat environment name, world survival mechanism or daily tasks.
Visual Composition: A single immersive large-scene illustration of the environment, with the character naturally integrated into the scene, and clear depth of field and light-shadow layers.

Part Three | Visual Design Layer

IP-05 | Design Concept Card

Design Concept Card

Core Purpose: Explains the character's styling source and design ingenuity.
Card Content: Inspiration sources and silhouette metaphors for 2–3 core features.
Image Composition: The main character is centered in a large full-body illustration, with 2–3 minimalist indicator lines and brief descriptions (each no more than 15 characters), a clean and tidy layout.

IP-06｜Character Standard Three-View

Standard 3-View Turnaround

Core Purpose: Reference standard drawings for production and modeling.
Card Content: Front (Front), Side (Side), Back (Back).
Image Composition: 3 full-body figures of equal height arranged side by side horizontally, neutral upright stance, horizontally aligned, both hands hanging naturally and slightly open, no props blocking, no tilted perspective, character occupies more than 75% of the image height.

IP-07｜Proportion Structure Card

Proportion & Scale Card

Core Purpose: Baseline for drawing proportions and geometric structure.
Card Content: Precise head-to-body ratio values, alignment lines for key body parts.
Image Composition: A large full-body standing illustration of the character, with a head-to-body ratio scale and tick marks on the left side, and simple semi-transparent geometric outline lines overlaid on the character.

IP-08｜Expression Setting Card

Expression Sheet

Core Purpose: Showcase the core emotional changes in the character's facial features.

IP-09｜Action Pose Card

Action & Pose Sheet

Core Purpose: Showcase the character's signature posture and dynamic force lines.

IP-10｜Clothing and Props Card

Outfit & Props Card

Core Purpose: Showcase everyday outfit combinations and exclusive carry-on props.
Card Content: 3–4 sets of typical scene everyday outfit combinations (with name labels), 5–6 core carry-on small props (with name labels).
Image Composition: Three-part standardized manual composition (top large title and fun character avatar + middle horizontally arranged everyday outfit full-body illustrations + bottom neatly laid out exclusive props), ample white space in the background, with a brand manual cover feel.

IP-11｜Color and Material Card

Color & Texture Guide

Core Purpose: Standardize color ratios and surface material textures.

IP-12｜Visual Identity Card

Visual Identity Card

Core Purpose: Extract the character's minimalist silhouette and super symbol.
Card Content: Outer contour silhouette, core super totem.
Image Composition: Large pure black solid silhouette on the left + enlarged super symbol close-up on the right, strong black-and-white contrast.

Part Four｜IP System Layer

IP-13｜Character Relationship Card

Character Relationship Card

Core Purpose: Show the interaction mechanism between the character and partners/opponents.
Card Content: Names of the protagonist and partner, a one-line golden quote for the interaction mode, 3 groups of daily interaction scenario skits.
Image Composition: Three-part relationship board composition (top: large intimate interaction illustration of the two protagonists and personal label cards + middle: interaction mode golden quote banner + bottom: 3 groups of daily miniature scenario skits), ample white space in the background, with the texture of an IP character profile and narrative manual.

IP-14｜Character Family Card

Character Family Lineup

Core Purpose: Unified art style and differentiated presentation for serialized expansion.
Card Content: Family/series theme name, identity positioning and skill tags of 4–5 family members, family daily interaction scenes.
Image composition: Two-tier brand manual board composition (top brand title area + middle horizontal side-by-side family member equal-height group portrait with capsule name tags + bottom "Family Daily Mini Theater" interactive miniature illustration matrix), with ample blank background, possessing the visual feel of an IP universe setting collection.

Part Five | Commercialization Layer

IP-15 | Commercial Application Card

Commercial Mockup Card

Core purpose: To showcase the tangible quality of physical merchandise products.
Card content: Core derivative categories (plush figures, mugs, canvas bags, aprons, stickers, keychains, bento boxes, gift box packaging, etc.).
Image composition: Two-stage brand derivative board composition (eye-catching title at top with signature main illustration + lower 8-grid merchandise physical Mockup matrix with studio photography quality), with ample blank background, possessing the feel of brand licensing and commercial manual cover.

IP-16 | Content Communication Card

Social Poster Card

Core purpose: Single-image promotion and cover communication on social platforms.
Card content: Demonstrating multiple social platform single-image promotions and cover communications (core theme promotion, daily recommendations, column covers, holiday limited editions, etc.).
Image composition: Three-stage brand promotion board composition (eye-catching title at top with signature main illustration + middle 6-grid social single-image/cover matrix + bottom core communication format tags and application channel descriptions), with ample blank background, possessing the feel of a social media visual manual cover.

IP-17 | Emoji Pack Card

Sticker Sheet

Core purpose: 16-grid high-frequency daily social chat emojis.

IP-18 | Brand Overview Card

Brand Overview Card

Core purpose: Full project summary, gathering core visual assets in one screen.
Card content: IP name, one-sentence positioning, 3 core tags, 3 standard color swatches.
Image composition: Brand overview large board, 1 iconic large main image + minimalist visual information layout.

III. Recommended Delivery Tiers

Delivery tier	Number of cards	Included cards	Applicable scenarios
Basic version (preferred)	6 cards	`IP-01`, `02`, `06`, `08`, `09`, `15`	Preferred for AI image generation. Includes positioning, profile, three-view, 4 expressions, 3 actions, commercial merchandise; every image is clear and large, fast generation speed, complete core assets.
Standard version	10 cards	Basic version + `IP-04`, `05`, `07`, `11`	Adds scenes, design concept, proportional structure, color materials; suitable for production modeling and commercial proposals.
Complete version	18 cards	All 18 cards	Includes the system layer and the full set of commercial communication cards; suitable for large-scale brand full-project delivery.