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content-engine

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Updated 10-16 07:22

About this skill

Content Engine

Turn one idea into strong, platform-native content instead of posting the same thing everywhere.

When to Activate

  • Write X posts or threads
  • Draft LinkedIn posts or launch updates
  • Write short-form video or YouTube explainer scripts
  • Repurpose articles, podcasts, demos, or docs into social content
  • Build a lightweight content plan around a launch, milestone, or theme

First Questions

Clarify the following:

  • Source asset: what content are we adapting from
  • Audience: builders, investors, customers, operators, or general audience
  • Platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
  • Goal: awareness, conversion, hiring, authority, launch support, or engagement

Core Rules

  1. Adapt for the platform. Do not post the same copy across platforms.
  2. Hooks matter more than summaries.
  3. Each post should carry one clear idea.
  4. Use specific details instead of slogans.
  5. Keep the ask/CTA small and clear.

Platform Guidance

X

  • Get to the point quickly
  • Include only one idea per post or per tweet in a thread
  • Do not put links in the body unless necessary
  • Avoid hashtag stuffing

LinkedIn

  • Strong first line
  • Short paragraphs
  • Build a clearer frame around lessons, results, and takeaways

TikTok / Short Video

  • The first 3 seconds must grab attention
  • Write scripts around visuals, not just voiceover
  • One demo, one claim, one CTA

YouTube

  • Show the result early
  • Organize by chapter
  • Refresh the visual every 20-30 seconds

Newsletter

  • Provide a clear point of view, not a collection of unrelated items
  • Make section headings easy to skim
  • Make the opening paragraph do real work

Repurposing Flow

Default cascade steps:

  1. Anchor asset: article, video, demo, memo, or launch doc
  2. Extract 3-7 atomic ideas
  3. Write platform-native variants
  4. Cut duplicate content from the output
  5. Align CTAs with platform intent

Deliverables

When asked to plan a campaign, return:

  • Core point of view
  • Platform-specific drafts
  • Optional publishing order
  • Optional call-to-action (CTA) variations
  • Any missing inputs required before publishing

Quality Gate

Before delivery:

  • Each draft reads natively for its platform
  • Hooks are strong and specific
  • No generic hype language
  • No duplicated copy across platforms unless requested
  • The call-to-action (CTA) matches the content and audience