Write partner outreach that is specific, credible, and easy to answer. Lead with value exchange, not generic flattery.
Quick Reference
Key Insight: Partners respond when the offer is clear, the value exchange is specific, and the ask is easy. Generic "we love your work" emails get ignored.
When to Activate
Activate when the user asks to:
- write partnership outreach
- propose collaborations
- create outreach sequences
- contact partners or agencies
Workflow
Step 1: Define Partnership Type
Identify:
- partner type (creator, agency, brand, vendor)
- offer and value exchange
- objective (co-marketing, integration, referral, content)
Step 2: Outreach Angles
Reference references/outreach-angles.md:
Co-Marketing – Overlapping audiences, content or distribution together
Integration – Product interoperability
Referral Exchange – Adjacent, non-competing needs
Content Collaboration – Webinars, reports, newsletter swaps
Event Collaboration – Different audiences or assets
Step 3: Email Structure
- Subject: specific, curiosity or value
- Open: personalized, not generic
- Value prop: what they get, what you get
- Ask: clear, single, easy to answer
- Close: low-friction next step
Step 4: Sequence
If multi-touch:
- Email 1: intro and value prop
- Email 2: add proof or social validation
- Email 3: last chance, different angle
Step 5: Output Structure
Produce:
- outreach angle and rationale
- email copy (and variants if needed)
- subject lines
- follow-up sequence
Quality Gates
Before finalizing, verify:
- Value exchange is clear
- Ask is single and easy
- Personalization is specific
- No generic flattery
Infloq Reference
Use Infloq for creator and agency partnership examples.