SuperAPI AI Directory
Partner with us中文AI newsFavorites
Skillscopyright

copyright

Writing & research

View repository

Updated 10-16 02:58

About this skill

Copyright Protection

Overview

Core principles of copyright protection: respect originality, use legally, protect proactively, defend rights according to law.

Xiaohongshu places great importance on intellectual property protection. Creators need to understand copyright rules, both to protect their own original content from infringement and to avoid infringing on others' copyrights. Copyright protection is not only a legal requirement, but also the foundation of the creator ecosystem.

Use Cases

Typical situations requiring this skill:

  • Original content is plagiarized/reposted
  • Need to use others' materials
  • Unsure whether use is legal
  • Received an infringement complaint
  • Need to defend rights and protect copyright
  • Authorize others to use content

Types of copyright:

  • Copyright: text, images, videos, and other original content
  • Portrait rights: others' photos and videos
  • Trademark rights: brand logos and names
  • Neighboring rights: performances, sound recordings, video recordings

Core Modes

❌ Copyright-neglect mindset

不了解版权
↓
随意使用他人内容
↓
被投诉或处罚
↓
内容下架
↓
账号受损

✅ Copyright-protection mindset

学习版权规则
↓
原创内容主动保护
↓
使用内容合法授权
↓
发现侵权及时维权
↓
建立版权壁垒

Quick Reference

Content Type Copyright Ownership Authorization Requirements Infringement Risk
Self-created text and images Oneself None None
Others' images Original author Written authorization High
Internet images Uncertain Confirm copyright Medium
BGM music Platform/creator Platform library safe Medium
Quoted text Original author Cite the source Low

Implementation Steps

Step 1: Understand copyright fundamentals

Core logic: without understanding copyright, you cannot protect yourself or avoid infringement.

1.1 Types of copyright rights

**著作权包含的权利：**

**人身权：**

  1. Right of publication

    • Decide whether to make public
    • When and where to publish

  2. Right of authorship

    • Indicate author identity
    • Prohibit false attribution

  3. Right of modification

    • Modify or authorize others to modify
    • Protect the integrity of the work

  4. Right to protect the integrity of the work

    • Prohibit distortion and tampering

**财产权：**

  1. Right of reproduction

    • Reproduce the work

  2. Right of distribution

    • Distribute copies of the work

  3. Right of rental

    • Rent out the work

  4. Right of exhibition

    • Publicly exhibit

  5. Right of performance

    • Publicly perform

  6. Right of projection

    • Publicly project

  7. Right of broadcasting

    • Broadcast and transmit

  8. Right of communication through information networks

    • Network dissemination (most relevant)

  9. Right of production

    • Shoot films/videos

  10. Right of adaptation

    • Adapt the work

  11. Right of translation

    • Translate the work

  12. Compilation right

    • Compilation work

1.2 Xiaohongshu Copyright Rules

**平台版权政策：**

**原创保护：**

Platform measures:

  • Originality label
  • Plagiarism detection
  • Infringement handling
  • Rights protection

Creator rights:

  • Original content is protected
  • Can report infringement
  • Can request deletion

**侵权处罚：**

Penalty measures:

  • Warning
  • Content removal
  • Credit score deduction
  • Function restriction
  • Account ban

Serious consequences:

  • Legal liability
  • Compensation for losses
  • Account ban

Step 2: Protect original content

Core logic: proactively protect original content and build copyright barriers.

2.1 Copyright marking

**内容版权声明：**

**图片版权：**

Methods:

  1. Watermark

    • Position: corner, does not affect the viewing experience
    • Content: account name/ID
    • Transparency: moderate

  2. Copyright notice

    • "©2024 XX account"
    • "Original, no reproduction"
    • "Unauthorized use prohibited"

  3. Metadata

    • Indicate the author in the image information
    • Creation time
    • Copyright notice

**视频版权：**

Methods:

  1. Opening/ending

    • Account name
    • Copyright notice
    • Contact information

  2. Watermark

    • Account identifier
    • Continuously displayed
    • Does not block the content

  3. Platform identifier

    • Select original when publishing
    • Fill in complete information

**文字版权：**

Methods:

  1. Attribution

    • Indicate at the beginning/end
    • "Author: XX"

  2. Statement

    • "Original content"
    • "Reproduction prohibited"
    • "Reproduction requires authorization"

  3. Publishing information

    • Fill in the originality label
    • Complete author information

2.2 Evidence retention

**版权证据收集：**

**创作证据：**

Retain:

  1. Creation process

    • Drafts, manuscripts
    • Creation process records
    • Revised versions

  2. Time evidence

    • Creation time records
    • Publishing time screenshots
    • Creation log

  3. Original files

    • Original images/videos
    • High-definition versions
    • Uncompressed versions

**发布证据：**

Retain:

  1. Publishing records

    • Publishing time
    • Publishing platform
    • Data records

  2. Interaction records

    • Comments, likes
    • Sharing records

  3. Snapshots/screenshots

    • Content page screenshots
    • Data statistics screenshots

2.3 Platform protection tools

**小红书版权保护：**

**原创标识：**

Apply:

  • Creator Center
  • Originality protection
  • Fill in information

Benefits:

  • Platform protection
  • Priority recommendation
  • Convenient Rights Protection

**版权监测：**

Features:

  • Monitor Plagiarism
  • Detect Reposts
  • Automatic Alerts

Usage:

  • Enable Monitoring
  • Check Regularly
  • Handle Promptly

Step 3: Legally Use Others' Content

Core Logic: When you need to use others' content, you must obtain authorization or confirm legal use.

3.1 Authorized Use

**获得合法授权：**

**直接授权：**

Process:

  1. Contact the Creator
  2. Explain the Purpose of Use
  3. Negotiate Authorization Terms
  4. Sign an Authorization Agreement
  5. Pay Authorization Fees (if applicable)

Authorization Agreement Contents:

  • Scope of Authorization
  • Term of Use
  • Method of Use
  • Fee Terms
  • Liability for Breach

Note:

  • Written authorization is required
  • Clarify the scope of authorization
  • Keep evidence of authorization

**平台授权：**

Licensed Stock Libraries:

  • Visual China
  • Zcool Helo
  • Tuchong Creative

Free Image Libraries:

  • Unsplash (commercial use allowed)
  • Pexels (commercial use allowed)
  • Pixabay (commercial use allowed)

Before Use:

  • Confirm the scope of authorization
  • Commercial use requires confirmation
  • Cite the source (if required)

3.2 Fair Use

**无需授权的使用场景：**

**引用：**

Conditions:

  1. Appropriate quotation
  2. Cite the source
  3. Does not affect the use of the original work
  4. Does not infringe the original author's rights

Examples: ✅ Quote a passage and cite the source ✅ Quote an image as the subject of commentary ❌ Copy large sections ❌ Do not cite the source


**新闻报道：**

Conditions:

  1. Current news
  2. Necessary quotation
  3. Cite the source

**教学科研：**

Conditions:

  1. Teaching purposes
  2. Necessary quotation
  3. Non-profit

3.3 Common Material Usage

**素材使用指南：**

**图片：**

Safe to use: ✓ Self-shot ✓ Licensed stock libraries ✓ Free image libraries (confirm authorization) ✓ Commissioned creation (clarify copyright)

Risky to use: ⚠️ Images found through web search ⚠️ Images posted by others ⚠️ Images with uncertain copyright

Must:

  • Confirm copyright
  • Obtain authorization
  • Cite the source

**音乐：**

Safe to use: ✓ Xiaohongshu music library ✓ Licensed music platforms ✓ Copyright-free music

Risky to use: ⚠️ Popular songs ⚠️ Commercial music ⚠️ Unauthorized BGM

Recommendations:

  • Prioritize the platform's music library
  • Confirm the scope of authorization

**视频素材：**

Safe to use: ✓ Self-shot ✓ Licensed stock libraries ✓ Commissioned shooting

Risky to use: ⚠️ Film and TV clips ⚠️ Others' videos ⚠️ Unauthorized materials

Must:

  • Obtain authorization
  • Cite the source

Step 4: Respond to Infringement

Core Logic: When infringement is discovered, you need to defend your rights promptly and legally.

4.1 Discovering Infringement

**侵权监测方法：**

**主动监测：**

  1. Keyword search

    • Search for keywords from your own content
    • Check similar content

  2. Image search

    • Reverse image search
    • Discover image theft

  3. Fan reporting

    • Encourage fans to report
    • Provide reporting channels

  4. Tool monitoring

    • Copyright monitoring tools
    • Automated monitoring

**侵权类型：**

  1. Direct reuploading

    • Complete copying of content
    • Not citing the source

  2. Disguised alteration

    • Minor modifications
    • Core is the same

  3. Secondary creation

    • Unauthorized use
    • Infringement of adaptation rights

  4. Misappropriation of images

    • Use of original images
    • Not citing the source

4.2 Rights protection process

**维权步骤：**

**第1步：收集证据**

  1. Screenshot and save

    • Infringing content
    • Publishing time
    • Infringer information

  2. Evidence notarization

    • Serious infringement may be notarized
    • Strong legal effect

  3. Comparison evidence

    • Original content
    • Infringing content
    • Similarity comparison

**第2步：联系侵权者**

Method:

  • Private message contact
  • Comment section message
  • Platform report

Content:

  • Point out the infringing act
  • Demand deletion of content
  • Give a deadline
  • Explain the consequences

Example: "Hello, the XX content you posted infringes my copyright. Please delete it within 3 days, otherwise I will report it to the platform and reserve my legal rights."


**第3步：平台举报**

Path: Content → Report → Copyright infringement

Materials:

  • Proof of original content
  • Evidence of infringing content
  • Proof of rights holder identity
  • Infringement comparison statement

Result:

  • Platform review
  • Content takedown
  • Account penalty

**第4步：法律维权**

Conditions:

  • Serious infringement
  • Causing losses
  • Insufficient platform handling

Measures:

  • Send a lawyer's letter
  • File a lawsuit
  • Demand compensation

Suggestions:

  • Consult a lawyer
  • Assess costs and benefits
  • Preserve evidence

Step 5: Avoid infringement

Core logic: Prevention is better than cure, proactively avoid infringement.

5.1 Content creation standards

**原创创作标准：**

**完全原创：**

Definition:

  • 100% self-created
  • No plagiarism, no reuploading
  • Unique viewpoints and expression

Requirements:

  • Text: write it yourself
  • Images: take them yourself
  • Videos: make them yourself
  • Music: use licensed versions

Advantages:

  • Complete copyright
  • No infringement risk
  • Protected

**引用规范：**

Principles:

  1. Minimal quotation

    • Quoted portion <10% of the original text
    • Does not constitute the main body

  2. Cite the source

    • Clearly indicate the source
    • Indicate the author

  3. Rewrite the expression

    • Do not copy directly
    • Rephrase it yourself
    • Include viewpoints

Examples: ✅ "According to XX's viewpoint..." ✅ "XX mentioned in the article..." ❌ Directly copying large blocks of text

5.2 Standards for Using Materials

**素材使用检查清单：**

**使用前检查：**

□ Confirm copyright ownership □ Obtain necessary authorization □ Confirm scope of authorization □ Retain authorization evidence □ Indicate the source (if required) □ Do not violate terms of use


**风险素材：**

Materials with unclear copyright:

  • Images searched online
  • Content posted by others
  • Content without explicit authorization

Handling:

  • Do not use
  • or obtain authorization
  • or use alternative materials

5.3 Build a Material Library

**安全素材管理：**

**建立自有素材库：**

Categories:

  1. Images/videos you took yourself
  2. Purchased licensed materials
  3. Free stock library materials
  4. Commissioned materials

Management:

  • Clearly label copyright information
  • Store by category
  • Easy to find
  • Update regularly

**素材使用记录：**

Records:

  • Material source
  • Scope of authorization
  • Period of use
  • Usage records

Benefits:

  • Clear copyright status
  • Avoid use beyond the period
  • Facilitate rights protection

Common Mistakes

Mistake Consequence Correct Practice
Believing online content can be used freely Infringement, legal liability Confirm copyright, obtain authorization
Not indicating the citation source Risk of infringement Clearly indicate the source
Using others' images without authorization Copyright dispute, takedown Use legitimate stock libraries or authorization
Ignoring watermark protection Difficult to protect rights if images are stolen Add watermark protection
Not protecting rights when infringement is found Losses expand Protect rights promptly, safeguard interests
Using beyond the scope of authorization Infringement Strictly use within the scope of authorization
Not retaining authorization evidence Difficulty protecting rights Retain all authorization evidence

Real Cases

Case 1: Protecting rights when images are stolen

Situation:

  • Original images stolen and used by 10+ accounts
  • Used for commercial promotion

Rights protection process:

1. 收集证据
   - 原创图片原始文件
   - 发布记录
   - 盗用内容截图

2. 平台举报
   - 逐一举报
   - 提供证据
   - 说明侵权

3. 结果
   - 内容全部下架
   - 侵权账号扣分
   - 获得赔偿

Case 2: Penalized for music infringement

Violation:

  • Using a popular song as BGM
  • Without obtaining authorization

Penalty:

1. 视频下架
2. 账号警告
3. 扣除信用分

Rectification:

1. 删除侵权视频
2. 学习版权规则
3. 使用平台音乐库
4. 授权后再使用商业音乐

Case 3: Infringement from reposted content

Situation:

  • Reposted others' images and text
  • Did not indicate the source
  • Did not obtain authorization

Result:

1. 原作者举报
2. 内容下架
3. 账号扣分

Correct Practice:

1. 联系原作者
2. 获得授权
3. 注明来源
4. 可能支付费用

Key Indicators

Copyright Health

**优秀水平：**
✓ 100%原创或授权
✓ 无侵权记录
✓ 水印保护完善
✓ 证据留存完整

**及格水平：**
✓ 主要内容原创
✓ 偶尔引用，注明来源
✓ 无严重侵权
✓ 基本保护措施

**需要改进：**
✗ 频繁侵权
✗ 无版权意识
✗ 无保护措施
✗ 有多次处罚

Related Skills

Final reminder: Copyright protection is a creator's basic right and also a basic obligation. Only by protecting your own copyright and respecting others' copyright can a healthy creative ecosystem be established. Remember: using others' content without authorization, whether for commercial purposes or not, is infringement. Only by building copyright awareness and developing the habit of lawful use can you go further.