Microsoft Priva helps organisations manage privacy risk and fulfil data subject (privacy) rights requests for personal data held in Microsoft 365 and beyond. Priva is a separate SKU from Purview - confirm licensing before designing.
When to use
Use this skill when the user has a privacy programme obligation (GDPR, CCPA, LGPD, UK DPA) and needs to reduce personal-data risk or respond to subject rights requests at scale.
Do not use this skill for security DLP (use purview-dlp-policy), eDiscovery for litigation
(use purview-ediscovery), or AI prompt data (use purview-dspm-ai).
Pick the right Priva solution
Priva is two distinct solutions sold under one brand. Pick the row that matches the trigger.
| If the goal is... | Solution | Typical first policy |
|---|---|---|
| Find and reduce personal data overexposure across SPO/OneDrive | Privacy Risk Management — Overexposure | All-org overexposure of high-confidence personal SITs |
| Stop personal data transfers across borders or departments | Privacy Risk Management — Transfer | Cross-region transfer of personal data outside EU |
| Reduce data hoarding (long-retained personal data) | Privacy Risk Management — Minimisation | Inactive personal data older than retention obligation |
| Respond to GDPR Article 15 / CCPA Right to Know requests | Subject Rights Requests (SRR) | Access request workflow with redaction |
| Fulfil deletion / erasure requests | SRR (Delete request type) | Erasure with reviewer approval |
| Send privacy nudges to users producing risky behaviour | Privacy Risk Management — user notifications | Inline tip when sharing personal data externally |
Rule of thumb: start with Privacy Risk Management - overexposure before SRR. You will get more SRRs than you can handle if your tenant is already leaking personal data; fix the leak first, then operationalise the request flow.
Approach
Order matters. Each step gates the next.
- Classification prerequisite — Priva detects personal data using Purview SITs and trainable classifiers. Confirm at least the built-in personal-data SITs (national ID, passport, IBAN, driving licence, email, phone) match real items in your tenant via Purview → Content Explorer. Without this, Priva policies fire on nothing or on noise. Verify: Content Explorer shows non-zero hits for at least 3 personal-data SITs relevant to your region (e.g. UK NINO, EU national ID, IBAN).
- Confirm licensing — Priva Privacy Risk Management and Priva Subject Rights Requests are separate add-on SKUs, not bundled in M365 E5 Compliance. SRR is licensed per request (paid bundles); Privacy Risk Management is per-user per-month. Buy before you build. Verify: portal shows Priva tile under Microsoft 365 admin centre with active SKU.
- Privacy Risk Management — pilot in audit mode — Create your first overexposure policy in Test mode on a small site collection for 7-14 days. Review match volume and false-positive rate before turning on user notifications or remediation.
- User notifications carefully — When you flip from Test to Active, notifications go to users who shared the data. This is your privacy programme talking to your workforce - get comms and HR sign-off on the wording first.
- Subject Rights Requests workflow — Configure the SRR template: data sources (Exchange, SPO, OneDrive, Teams), reviewers, conflict-of-interest exclusions, redaction reviewer role, and secure delivery method. Test with a fake request before publishing the intake form. Verify: a dry-run SRR for a test user returns expected items and the reviewer can redact and approve before delivery.
- Report & operate — Track SRR SLAs (GDPR = 30 days, extendable by 60), policy match trends, and user-notification dismissal rate. Feed insights back to the classification team.
Guardrails
- Priva depends on classification accuracy. Deploy after at least basic Purview SITs are validated; otherwise policies are noise.
- Coordinate with legal and privacy office before going live. SRR fulfilment is a regulated process - inadvertent disclosure of third-party personal data inside a response is a breach.
- Apply least privilege. SRR content is highly sensitive (the most sensitive in the tenant during the request window). Use scoped Privacy Management role groups, not Compliance Administrator.
- Reviewer separation of duties. The reviewer who approves redaction should not be the requester or the data subject's manager.
- SRR delivery format matters. Default PDF includes metadata; confirm the export format meets your regulator's expectations.
- Test-mode first, always. Privacy Risk Management policies in Active mode send user notifications - false positives erode trust in the privacy programme fast.
Common anti-patterns
- "Turn on SRR before classification." Requests return either nothing or the wrong items; you fail SLA on the first real request.
- "Skip Test mode to ship faster." First wave of user notifications fires on false positives; users learn to dismiss them and the programme dies.
- "Use Compliance Administrator for the privacy team." Grants tenant-wide compliance rights beyond Priva scope. Use Privacy Management role groups.
- "Build the SRR intake form before testing end-to-end." First real request exposes a reviewer-permission gap or a source-system missing scenario.
Example prompts
Set up Microsoft Priva to manage subject rights requests (DSARs).Configure privacy risk policies for overexposed personal data.What licence do I need for Priva Subject Rights Requests?How do I support GDPR fulfilment and data minimisation with Priva?Which Priva solution should I roll out first?Automate DSAR collection and review with Priva.
Microsoft Learn
- Priva overview: https://learn.microsoft.com/privacy/priva/priva-overview
- Privacy Risk Management policies: https://learn.microsoft.com/privacy/priva/risk-management-policies
- Subject Rights Requests: https://learn.microsoft.com/privacy/priva/subject-rights-requests
- Get started / setup: https://learn.microsoft.com/privacy/priva/priva-setup
- Roles and permissions: https://learn.microsoft.com/privacy/priva/priva-permissions
- Licensing (Priva & Purview): https://learn.microsoft.com/microsoft-365/solutions/data-privacy-protection