run

Content Engine · Orchestrator

Engine flow (client state lives in Notion — the "Content Engine" page):

Step	Skill	Cadence	Status
01	content-engine:01-strategy — strategy config in Notion	once + revision quarterly	✅
02	content-engine:02-profile-audit — profile audit + banner brief + Featured plan	once + after rebrands	✅
03	content-engine:03-research — research layer: Fathom calls, own feed, LinkedIn, comments, TikTok, Reddit → Idea Pool	weekly (cron)	✅
04	content-engine:04-weekly-plan — weekly recommender: 2–3 options per slot with a score → approval	weekly	✅
05	content-engine:05-creative — creatives: carousel/infographic/single image (router over design skills)	for each post	✅
06	content-engine:06-write — post for the creative: voice → hook → framework → humanize → publish-ready	for each post	✅
07	content-engine:07-repurpose — winners (top of the year / Posts DB) → rework into new formats → Idea Pool	backfill once + monthly	✅
08	content-engine:08-engage — comment radar: fresh ICP/peers posts from lists → comment drafts	1–2 times a day (cron)	✅

Creative → post (swap 05/06): per Module 4 "creative matters more than text" — first the visual (stops the scroll), then the text for it. A hook draft for the creative is already in the Idea Pool card. Tracking (metrics → Posts DB → dashboard + recirculation) MOVED OUT of this skillset into a separate tool (plan: standalone linkedin-tracking). Posts DB remains; calibration of views/scores comes FROM that tool.

Routing

1. Parse $ARGUMENTS: client (default — ask or take the single active one) and step.
2. No step in the arguments → look at the client state in Notion and suggest the next logical one:
   • no "🧭 {Client} · Strategy" page → start with content-engine:01-strategy;
   • strategy exists, profile not audited → content-engine:02-profile-audit;
   • strategy exists, Idea Pool empty/outdated → content-engine:03-research (fill the pool);
   • pool full, week not planned → content-engine:04-weekly-plan;
   • plan approved → 05/06 by slots.
3. Don't invent steps that don't exist yet — the status is in the table above. If the user requests an unbuilt step, say so directly and suggest a manual equivalent for ${CLAUDE_PLUGIN_ROOT}/reference/methodology.md.

Invariants (for all steps)

• Output language — Ukrainian; client data verbatim — in the original language.
• All content rules — from reference/methodology.md; hooks — from reference/hook-bank.md; Notion structures — from reference/notion-schema.md; strategy — reference/strategy-template.md.
• Design work for Viktor — Victor Shulga brand kit (white background, coral #E85A4F); for clients — their brand kits. Never mix.
• Each step ends with a short summary + what's next.