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content-profile-audit

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Updated 10-16 08:43

About this skill

02 · Profile Audit — profile as landing page + ranking signal

Second step of Content Engine. Audits the current profile against the playbook ${CLAUDE_PLUGIN_ROOT}/reference/profile-optimization.md (2026) and against the client's strategy (🧭 {Client} · Strategy), then gives specific rewrites by section + banner brief + Featured plan.

Input: $ARGUMENTS — the person's LinkedIn profile (+ client, default — the only active one). Cadence: once at the start + after rebrands/positioning changes.

What we pull

  1. Current profile (Apify): apimaestro/linkedin-profile-detail — headline, About, experience, banner URL, photo, skills; if needed apimaestro/linkedin-profile-posts for top-skills/topics. Reuse the skill 29-linkedin-profile-audit for a mechanical audit, if available.
  2. Client strategy (Notion): ICP, value prop, signature concept, offer ladder, voice, fact-patterns — this is what the profile should convert to. Without a strategy, first suggest running content-engine:content-linkedin-strategy.

Audit (across 8 playbook sections)

For each section: current state → verdict (✅/⚠️/❌) → specific rewritten version. Special attention:

  • Headline: give 2–3 ready options using the playbook formulas, with ICP + dream outcome from the strategy and topic keywords (Topic Authority / Interest Graph — the topic must be readable).
  • About: rewrite the first paragraph as a hook (signature phrase + CTA), then the structure "market changes → target audience problems → solution → what it looks like → benefits". Give the full text, not advice.
  • Banner — design brief (not an image here): 4 blocks (ICP · social proof from fact-patterns · what+for whom · dream outcome), client's brand kit (for Viktor — his personal brand, white background + coral), 1584×396. Hand off to the design step (Figma/Canva), do not generate in this skill.
  • Featured — plan: 1–2 items tied to the offer ladder (free/self-assessment → Audit); what exactly to post (lead magnet / case study / proof screenshot).
  • Skills/Recommendations: list of 20+ skills for the topic for SEO; whom to write to for ≥3 recommendations.

⚠️ Do not advise outdated things: Creator Mode has been removed (playbook §outdated) — instead use Follow-primary + Newsletter.

Output (Notion)

Page «👤 {Client} · Profile Audit» on the Content Engine hub:

  • audit table of 8 sections (current / verdict / rewritten version),
  • block Banner brief (ready to hand off to design),
  • block Featured plan,
  • priorities: 🔴 must-fix (headline/banner/About hook) → 🟠 → 🟡,
  • a brief summary for the user + what's next.

Definition of Done

  • All 8 sections assessed; each with a concrete rewrite (not generic advice).
  • The headline and About are provided as ready text in the client's voice (voice from the strategy).
  • The banner brief (4 blocks) and Featured plan are tied to the strategy/offer ladder.
  • No outdated advice (Creator Mode, etc.).
  • The profile clearly reinforces ONE topic (Topic Authority); the audit page in Notion has been created.