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content-creative

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Updated 10-16 08:43

About this skill

05 · Creative — creative first

The fifth step (after the swap — creative BEFORE text: creative stops the scroll, text supports it). Takes the approved Idea Pool card and assembles the visual in the client's brand. Not a generator from scratch — a router over existing design skills according to the rules ${CLAUDE_PLUGIN_ROOT}/reference/creative-rules.md.

Input: $ARGUMENTS — idea (Status=approved from Idea Pool) + client. If the idea is not approved — ask whether to take it anyway (e.g. a reactive post).

What we read

  1. Idea Pool card: hook draft · format · pillar · competence proof · notes · source link (for an outlier — a screenshot reference of "how it's presented").
  2. Strategy (Notion): voice, signature, fact-patterns (for the numbers on the creative), client's brand.
  3. Rules: creative-rules.md (format routing, infographic, single-image, brand) + methodology.md §3.6 (7-block carousel).

Routing by format (creative-rules.md)

  • carousel → if the skill linkedin-carouselis installed, invoke it; if not, lay out the slides 1080×1350 according to creative-rules.md in Figma or HTML. Build the slide content from the idea using the 7-block structure (cover=hook → context → 1 thought/slide → results=proof → bonus → CTA).
  • infographic → if the skill infographicis installed, invoke it: it has its own catalog of forms and a rotation log. If not, choose a form according to creative-rules.md and keep the rotation yourself: a form is not repeated twice in a row and no more than twice per five creatives. There are deliberately no paths to others' skills here: do not run anything by a path you have not verified in the installed skill's folder. The default remains chart > text-grid when the data has form (share, drop across stages, change over time); coral highlight = white text; background only white.
  • single image → personal/TOFU: the author's own photo; expertise: a branded stat/quote visual (hook+number, author block, wordmark).
  • lead magnet → a working template → PDF (not a checklist). The lead magnet and comment gate live ONLY in the Thursday slot; on the other days the post's ending is a directive.
  • text-only → no creative needed: mark it and pass it straight to content-write.
  • video → outside automation: mark as a manual step.

Brand (invariant)

Viktor — white background + coral #E85A4F + Inter Tight/Inter + author block + wordmark. Clients — their own brand kit. NEVER mix the personal brand's coral into client creatives.

Output

  1. Creative in Figma (+ inline screenshots of each slide/visual for review).
  2. Attach the creative to the card/post; for a carousel — save the draft of the slide content.
  3. Hand over to content-write: the finished visual + (for a carousel) the slide content, so the text is written FOR it.
  4. Brief summary: what was done, format, link to Figma, what's next (content-write).

Definition of Done

  • The format was determined from the card; routing worked (or text-only/video was correctly skipped).
  • Creative in the client's brand (Viktor — white background+coral; infographic rules followed).
  • Carousel — exactly 7 blocks, 1 idea/slide; figures from fact-patterns, not invented.
  • Creative attached; handed over to content-write with everything needed; summary returned.