SEO Optimizer Skill
Overview
This skill provides comprehensive SEO optimization capabilities including content scoring, keyword research, technical auditing, and on-page optimization. Designed for B2B technical websites targeting engineering decision-makers.
Quick Start
- Audit current state - Run technical SEO check
- Research keywords - Identify target terms by funnel stage
- Optimize content - Apply on-page SEO improvements
- Monitor scores - Track SEO score improvements
- Iterate - Continuous optimization cycle
When to Use
- Launching new website pages
- Optimizing existing content for search
- Technical SEO audits
- Keyword research and planning
- Content gap analysis
- Competitive SEO analysis
SEO Scoring System
Score Components (0-100)
| Component |
Weight |
Measures |
| Technical |
30% |
Page speed, mobile, crawlability |
| On-Page |
30% |
Keywords, meta tags, structure |
| Content |
25% |
Quality, length, readability |
| Authority |
15% |
Links, citations, trust signals |
Score Targets
| Score |
Rating |
Action |
| 90-100 |
Excellent |
Maintain, minor tweaks |
| 75-89 |
Good |
Target score for new content |
| 60-74 |
Needs Work |
Prioritize improvements |
| Below 60 |
Poor |
Major revision needed |
Keyword Research Framework
Funnel-Based Targeting
| Funnel Stage |
Intent |
Keyword Types |
Example |
| TOFU |
Informational |
"what is", "how to", "guide" |
"what is fatigue analysis" |
| MOFU |
Investigational |
"best", "vs", "comparison" |
"FEA software comparison" |
| BOFU |
Transactional |
"services", "consultant", "hire" |
"offshore engineering consultant" |
Keyword Selection Criteria
## Ideal Keyword Profile
- Search volume: 500-5,000/month (sweet spot for B2B)
- Keyword difficulty: <40 (achievable ranking)
- Business relevance: High alignment with services
- Intent match: Clear user intent
- Competition: Low-medium SERP competition
Keyword Clustering
Group related keywords into topic clusters:
Pillar: "Offshore Engineering"
├── Cluster: Structural Analysis
│ ├── "offshore platform structural analysis"
│ ├── "subsea structure design"
│ └── "jacket platform engineering"
├── Cluster: Fatigue Analysis
│ ├── "offshore fatigue assessment"
│ ├── "S-N curve analysis"
│ └── "fatigue life prediction"
└── Cluster: Standards & Compliance
├── "DNV offshore standards"
├── "API RP 2A compliance"
└── "offshore engineering certification"
On-Page SEO Checklist
Title Tag
- Primary keyword near beginning
- 50-60 characters length
- Unique across site
- Compelling for clicks
Meta Description
- 150-160 characters
- Contains primary keyword
- Includes call-to-action
- Unique per page
Headings (H1-H6)
- Single H1 with primary keyword
- Logical heading hierarchy
- Keywords in H2s naturally
- Descriptive, not generic
Content Body
- Primary keyword in first 100 words
- Keyword density 1-2%
- Related keywords (LSI) included
- 1,500+ words for pillar content
- Internal links to related pages
- External links to authoritative sources
Images
- Descriptive file names
- Alt text with keywords
- Compressed for speed
- WebP format preferred
URL Structure
- Short and descriptive
- Contains primary keyword
- Hyphens between words
- No parameters or IDs
Technical SEO Audit
Core Web Vitals
| Metric |
Target |
Tool |
| LCP (Largest Contentful Paint) |
<2.5s |
PageSpeed Insights |
| FID (First Input Delay) |
<100ms |
PageSpeed Insights |
| CLS (Cumulative Layout Shift) |
<0.1 |
PageSpeed Insights |
Technical Checklist
## Crawlability
- [ ] robots.txt properly configured
- [ ] XML sitemap submitted to GSC
- [ ] No orphan pages
- [ ] Proper canonical tags
- [ ] No redirect chains
## Indexability
- [ ] Important pages indexed
- [ ] No accidental noindex
- [ ] Proper hreflang (if multilingual)
- [ ] Structured data implemented
## Performance
- [ ] HTTPS enabled
- [ ] Mobile-responsive
- [ ] Page speed <3s
- [ ] No render-blocking resources
- [ ] Images optimized
## Architecture
- [ ] Logical URL structure
- [ ] Breadcrumb navigation
- [ ] Internal linking strategy
- [ ] Flat site architecture (<3 clicks to any page)
Structured Data (Schema.org)
Required for AceEngineer
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "AceEngineer",
"url": "https://aceengineer.com",
"logo": "https://aceengineer.com/assets/img/logo.png",
"sameAs": ["https://github.com/aceengineer"],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "contact@aceengineer.com"
}
}
Additional Schema Types
| Page Type |
Schema |
Purpose |
| Service pages |
Service |
Rich snippets for services |
| Blog posts |
Article |
Author, date in search |
| Case studies |
Case Study |
Project showcase |
| Calculators |
WebApplication |
Tool rich results |
| FAQ |
FAQPage |
FAQ rich snippets |
Content Optimization Template
## Page: [Page Title]
### Target Keywords
- Primary: [main keyword]
- Secondary: [2-3 related keywords]
- LSI: [5-10 semantically related terms]
### Current Score: [X/100]
### Optimization Tasks
1. Title: [current] → [optimized]
2. Meta: [current] → [optimized]
3. H1: [current] → [optimized]
4. Content gaps: [missing topics]
5. Internal links: [add links to...]
6. Schema: [add/update type]
### Target Score: [Y/100]
SEO Monitoring
Weekly Checks
- Google Search Console errors
- Core Web Vitals status
- New indexed pages
- Crawl stats
Monthly Analysis
- Keyword ranking changes
- Organic traffic trends
- Top performing pages
- Competitor movements
- Backlink profile
Quarterly Review
- Content audit (update old content)
- Technical SEO deep dive
- Keyword strategy refresh
- Competitive analysis update
Best Practices
Do
- Focus on user intent, not just keywords
- Create comprehensive, authoritative content
- Build topic clusters around pillars
- Update old content regularly
- Monitor Core Web Vitals
- Use internal linking strategically
Don't
- Keyword stuff unnaturally
- Duplicate content across pages
- Ignore mobile experience
- Build low-quality backlinks
- Neglect technical SEO
- Forget to track and measure
Error Handling
| Issue |
Diagnosis |
Solution |
| Pages not indexing |
Check robots.txt, noindex |
Fix blocking rules |
| Ranking drops |
Algorithm update, competition |
Audit and improve content |
| Slow page speed |
Large images, render blocking |
Optimize assets |
| Low CTR |
Poor title/meta |
A/B test snippets |
Metrics
| Metric |
Target |
Frequency |
| SEO Score |
>75/100 |
Per page |
| Organic traffic |
+10% MoM |
Monthly |
| Keyword rankings |
Top 10 |
Weekly |
| Core Web Vitals |
All green |
Weekly |
| Index coverage |
>95% |
Monthly |
Related Skills
Version History
- 1.0.0 (2026-01-19): Initial release adapted from alirezarezvani/claude-skills
