Demonstrating the expertise of the content creator is a core component of E-E-A-T, helping both users and search engines trust the accuracy of your information.
Quick Reference
- Include a short bio for each author highlighting their relevant qualifications
- Link to the author's social profiles or professional websites (e.g., LinkedIn)
- Mention specific certifications or previous work to establish authority
Check
Verify that all authors have a bio or profile that clearly states their qualifications for writing on the topic.
Fix
Add a short bio section for each author that highlights their experience and links to their professional profiles.
Explain
Explain how author credentials impact search engine rankings, especially for YMYL (Your Money Your Life) topics.
Code Review
Review metadata generation, rendered HTML, structured data, and response headers related to Highlight author credentials and expertise. Flag exact routes or templates where search-facing output violates the rule, and describe how to verify the final page output.
For full implementation details, code examples, and framework-specific guidance,
see references/rule.md.
Rule page: https://frontendchecklist.io/rules/seo/author-expertise