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Skillssocial-media-strategy

social-media-strategy

Marketing & growth

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Updated 10-16 00:20

About this skill

Social Media Strategy

Platform-specific organic social strategy, calendars, and community building.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/

Platform Strategy Matrix

Platform Best Audience Content Style Post Frequency Key Metric
LinkedIn B2B, professionals, recruiters Thought leadership, case studies, industry insights 3-5x/week Engagement rate
Twitter/X Tech, media, real-time conversations Hot takes, threads, commentary, launches 1-3x/day Impressions, replies
Instagram DTC, lifestyle, visual brands Reels, carousels, Stories, aesthetic 3-5x/week + daily Stories Reach, saves
TikTok Gen Z/Millennial, entertainment-first Short-form video, trends, behind-scenes 1-3x/day Views, shares
YouTube Long-form education, tutorials Tutorials, vlogs, podcasts, reviews 1-2x/week Watch time, subscribers
Threads Text-first, early adopter Conversational, casual, community 3-5x/week Engagement

Content Pillar Framework

40/25/25/10 Rule

Pillar % of Content Examples
Educational 40% How-tos, tutorials, tips, frameworks, guides
Thought Leadership 25% Opinions, predictions, industry analysis, hot takes
Social Proof 25% Case studies, testimonials, results, behind-the-scenes
Promotional 10% Product launches, offers, CTAs, announcements

Platform-Specific Best Practices

LinkedIn

  • Personal profiles outperform company pages 5-10x
  • First 2 lines are the hook (before "see more")
  • Carousels (PDF documents) get highest reach
  • Comment on 10-15 posts before/after publishing for algorithm boost
  • Polls get reach but low quality engagement
  • Best times: Tue-Thu 8-10am

Twitter/X

  • Threads outperform single tweets for depth
  • First tweet must stand alone as a hook
  • Quote tweets with added value > plain retweets
  • Engage in replies to build visibility
  • Trending hashtags only if genuinely relevant
  • Best times: Mon-Fri 9am-12pm

Instagram

  • Reels get 2-3x the reach of static posts
  • Carousels get highest saves and shares
  • Stories for daily engagement and polls
  • Use 3-5 hashtags (down from the old 30)
  • Collab posts for cross-audience growth
  • Best times: Tue-Fri 11am-1pm

Content Calendar Template

# [Month] Content Calendar

## Monthly Theme: [Theme]
## Goals: [Metric targets]

| Week | Mon | Tue | Wed | Thu | Fri |
|------|-----|-----|-----|-----|-----|
| W1 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | — |
| W2 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | TW: [Topic] |

## Repurposing Flow
Blog post (Mon) → LinkedIn carousel (Tue) → Twitter thread (Wed) → IG Reel (Thu)

Engagement Tactics

  1. Comment-first strategy — engage with 10-15 accounts in your niche before posting
  2. Reply to every comment within first 2 hours (algorithm signal)
  3. Ask questions — posts ending with questions get 2x comments
  4. Tag and mention — give credit, tag people you reference
  5. DM engagement — thoughtful DMs to new followers builds community
  6. User-generated content — reshare and credit customer/community content

Metrics and KPIs

Metric What It Measures Good Benchmark
Engagement rate Interactions / reach >3% (LinkedIn), >1% (Instagram)
Reach Unique viewers Growing month-over-month
Impressions Total views 5-10x follower count
Follower growth Net new followers 2-5% monthly growth
Click-through rate Link clicks / impressions >1%
Saves/bookmarks Content value signal Growing trend
Share rate Shares / reach >1% = viral potential
Reply rate Comments / impressions >0.5%

Integration with Other Skills

  • content-creator — Brand voice and content frameworks for social
  • content-pipeline — Social distribution as the final pipeline stage
  • copywriting-frameworks — Apply PAS/AIDA to social copy
  • content-workflow — Plan and schedule social content