research-pr-support

Research Public Relations Support

What This Does

To communicate research results to society and inside and outside the university, create first drafts of press releases, research introduction texts, web posting texts, interview response memos, English summaries, and short texts for social media. Based on confirmation by public relations staff, the PI, collaborating institutions, intellectual property, contracts, ethics, and FA, organize a public relations flow that includes pre-publication checks.

• Target Users: URA, public relations staff, PI, research support staff, project managers
• Issues to Solve: The significance of research results is not communicated to non-specialists, and pre-publication confirmation is easily overlooked
• Expected Effects: Prepare easy-to-understand public relations texts, confirmed disclosure scope, and agreement with collaborating institutions

Required Inputs

• Output Information: Papers, presentations, awards, acceptances, data, software, events, etc.
• Key Points of the Research: What was clarified, what is new, social significance, limitations
• Planned Disclosure: Paper publication date, embargo, event date, desired web posting date
• Confirmation Contacts: PI, co-authors, collaborating institutions, public relations, intellectual property, contracts, ethics, FA
• Materials(Optional): Papers, figures, photos, DOI, researcher profiles, existing explanatory texts
• Target Audience(Optional): General public, journalists, on-campus, companies, students, policy stakeholders

What It Produces

1. Research Public Relations Brief: One-sentence summary, background, novelty, significance, points to note
2. Press Release First Draft: Title, lead, body, researcher comments, contact information
3. Web Posting Text / Social Media Copy: A short, readable introduction
4. Pre-Publication Confirmation Checklist: Confirmation of intellectual property, contracts, personal information, ethics, collaborating institutions, embargo
5. Interview Response Memo: Anticipated questions, scope of what may be answered, expressions to avoid

Procedure

1. Confirm whether it is in a state where public relations can be done

Before publication, confirm intellectual property, contracts, ethics, collaborating institutions, and publisher embargo. If unconfirmed, treat it not as 'not publishable' but as 'needs confirmation.'

公開前確認:
- 論文公開日/embargo:
- 知財確認:
- 共同機関確認:
- 契約上の制限:
- 個人情報・倫理:
- FA表記・謝辞:

2. Organize the key points of the research for non-specialists

- 何をしたか:
- 何が分かったか:
- 何が新しいか:
- なぜ重要か:
- どこまで言えるか:
- 誤解されやすい点:

Avoid exaggeration, assertions, and excessive implications regarding medical, policy, or social implementation.

3. Create a public relations brief

Item	Content
One-sentence summary	One sentence that communicates to non-specialists
Background	Why this research is necessary
Novelty	Difference from conventional work
Results	What was learned, what was made
Significance	Implications for research, society, policy, and industry
Limitations	What cannot yet be said
Confirmation Items	Points to check before publication

4. Create the first draft of the press release

# タイトル

## ポイント
- {ポイント1}
- {ポイント2}
- {ポイント3}

## 概要
{専門外向けのリード}

## 背景

## 研究内容

## 今後の展望

## 論文・成果情報

## 研究費・謝辞

## 問い合わせ先

5. Create the confirmation flow

| 確認者 | 見る観点 | 期限 | 状態 |
|--------|----------|------|------|

If there are partner institutions, be sure to confirm the publication date and time, institution name notation, contact information, and whether figures/images may be used.

Judgment criteria

Judgment item	Points to check	Action
Accuracy	Does it go beyond the scope of the paper/results?	Route to PI confirmation
Publication feasibility	Does it touch on intellectual property, contracts, embargo, or ethics?	Confirm with specialized department
Clarity	Can it be conveyed to non-specialists in one sentence?	Write from the background
Notation	Are the research funding, affiliation, names, and project numbers correct?	Confirm official notation
Partner institutions	Is there agreement on the publication date and time and the text?	Record in the confirmation table

Common mistakes and countermeasures

Mistake	Countermeasure
Making the results look too impressive	Include limitations and unresolved points
Disclosing the invention before intellectual property confirmation	ip-disclosure-triage hand it to
Forgetting to confirm with partner institutions	Include partner institutions in the confirmer table
Writing only with technical terms	Create from a one-sentence summary and key points

Quality standards

• The research content, significance, limitations, and pre-publication confirmation are all in place
• The public relations text is readable even for non-specialists
• The confirmation contacts for the PI, public relations, intellectual property, contracts, and partner institutions are specified
• The publication date and time, contact information, acknowledgments, and project numbers are subject to confirmation

Available Tools

• Read: Reading the paper, results ledger, research plan, and public relations guidelines
• Write: Creating the press release, web text, interview notes, and confirmation table
• WebSearch / WebFetch: Confirming existing press releases, DOI, institution notation, and FA notation
• Bash: Formatting character counts, tables, and version control