Variation 1: Observation → Solution → Proof → CTA
[Observation question about their situation?]
[Solution statement.] [Social proof with specific number.]
[Soft CTA question?]
Variation 2: Question → Problem → Solution + Proof → CTA + PS
[Observation question?]
[Problem statement they likely face.]
[Solution + social proof combined.]
[CTA]
PS - [Additional social proof]
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## Variation 3: First Line → Poke Bear → Value Prop → CTA
[Relevant personalized first line]
[Poke the bear question about their pain?]
We help companies like {{similar_company}} achieve {{result}} without {{obstacle}}.
[CTA]
---
## Variation 4: Trigger → Problem → Solution → Calculation → CTA
[Personalized trigger reference]
[Problem statement]
[Solution]
[Specific calculation showing impact]
[CTA]
---
## Variation 5: Stat → Question → Value CTA
[Industry statistic]
[Question linking stat to their specific problem?]
[Value-based CTA offering resource/insight]
---
## Variation 6: Trigger → Achievement → CTA
[Relevant trigger observation]
[Social proof achievement we delivered for similar company]
[Direct CTA]
---
## Variation 7: Role Pain → Solution → Answer Objection → Soft CTA
What {{title}}s hate about their job: [common pain]
[How we solve it]
[Pre-answer their likely question]
[Very soft CTA]
---
## Email 2 Template (Send 3 Days Later)
Subject: RE: (same thread)
[Lead magnet offer]
[Social proof]
[Value prop restated differently]
[CTA]
---
## Email 3 Template (Send 14 Days Later - New Subject)
Subject: [New subject line]
[New Email 1 variation - different angle]
[Very soft CTA asking for right person] "If this isn't you, who should I be talking to about {{topic}}?"
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## Combines with
| Skill | Why |
|-------|-----|
| `cold-email-4-sequence` | Slot variations into Email 1 position |
| `email-writing-frameworks` | Each variation uses different framework |
| `personalization-hooks` | Add hooks to first line of each variation |
| `atl-btl-messaging` | Adjust variation for seniority |
## Example prompts
Write Email 1 using Variation 4 (Trigger → Problem → Solution → Calculation) for a hiring signal.
Give me 3 variations of Email 1 for targeting CFOs at mid-market companies.
Which variation should I use when I have strong social proof numbers?
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_Part of [Frontal](https://frontal.so) — free, open GTM skills for your AI agent. [Browse the library →](https://frontal.so/resources/skills)_