Analyze performance and feed learnings into next month.
Inputs
Accept:
- CSV exports
- Screenshots
- Manual metrics
- Platform summaries
- Previous
context/best-performers.md context/content-calendar.md
Optional sources:
- Scheduling tool exports from Blotato, Buffer, Later, Metricool, or Hootsuite.
- Native platform exports from Instagram, LinkedIn, Facebook, TikTok, Threads, X, or YouTube.
- Manually maintained reporting spreadsheets.
Metrics
Use available metrics only. Common fields:
- Reach/impressions
- Engagements
- Engagement rate
- Saves
- Shares
- Comments
- Clicks
- Follows
- Leads or conversions
Recommended CSV columns when the user can choose an export format:
date, platform, post name, format, topic, reach, impressions,
engagements, engagement rate, saves, shares, comments, clicks,
follows, conversions, post URL, media file
Normalize comparisons by platform. Do not compare Instagram reach directly with LinkedIn impressions as if they mean the same thing. If data is incomplete, state the limitation and focus on directional patterns.
Output
Save report to outputs/reviews/:
# Social Performance Review - [Month]
## Executive Summary
## Top Performers
| Rank | Platform | Post | Why it worked | Repeatable pattern |
|---|---|---|---|---|
## Bottom Performers
| Platform | Post | Likely issue | Fix |
|---|---|---|---|
## Patterns
Pillars:
Formats:
Hooks:
Visuals:
Timing:
## Recommendations
1.
2.
3.
## Next Month Inputs
Update context/best-performers.md with repeatable patterns, not just winning post names.
Also update context/review-history.md if it exists, or create it when this is the first review.