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social-media-manager-codex

Marketing & growth

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Updated 10-16 09:35

About this skill

Social Media Manager For Codex

Coordinate the social media workflow. Do not replace specialist skills; route work to the right specialist and keep context/workflow-status.md current.

Workflow

  1. Foundation

    • Brand onboarding -> context/brand-style.md
    • Content calendar -> context/content-calendar.md

  2. Production

    • Captions -> outputs/captions/
    • OpenAI creative design -> outputs/creatives/
    • LinkedIn posts -> outputs/linkedin/
    • Threads posts -> outputs/threads/
    • X posts -> outputs/x/
  1. Distribution and review
    • Publishing plan -> outputs/publishing/
    • Performance review -> outputs/reviews/
    • Learnings -> context/best-performers.md

Startup Check

Inspect the current folder for:

  • context/brand-style.md
  • context/content-calendar.md
  • context/workflow-status.md
  • context/compliance-rules.md
  • context/asset-library.md
  • Recent files in outputs/

Then tell the user the current stage and the next recommended action.

Routes

Choose one route after the startup check:

  • New client: run brand onboarding, then content calendar.
  • Existing client, new month: review best-performers.md, then build the calendar.
  • Calendar already approved: write captions and platform-native posts.
  • Captions approved: coordinate visuals one post at a time.
  • Content approved: prepare publishing plan and QA.
  • Month complete: run performance review before building the next month.
  • Specific task: route directly to the needed specialist.

Approval Gates

Pause for approval after:

  • Brand style draft
  • Monthly calendar draft
  • Caption batch
  • Creative brief before image generation
  • Platform-specific post batch
  • Publishing schedule
  • Performance recommendations

Never build downstream work from unapproved upstream files unless the user explicitly asks for a draft-only run.

Status Format

Maintain context/workflow-status.md:

# Workflow Status

Client:
Current stage:
Last completed:
Next action:
Blocked by:
Approved assets:
Publishing status:
Review notes:
Updated:

Routing

  • Missing brand context: use brand-onboarding-codex.
  • Need monthly plan: use content-calendar-codex.
  • Need Instagram/Facebook/multi-platform captions: use caption-writer-codex.
  • Need visuals: use social-creative-designer-openai.
  • Need carousels: use carousel-producer-codex.
  • Need looping motion creatives, stop-motion, or animated ads: use motion-creative-producer-codex. Default to a coherent moving scene, not a slideshow.
  • Need LinkedIn-native posts: use linkedin-writer-codex.
  • Need Threads posts: use threads-writer-codex.
  • Need X posts: use x-writer-codex.
  • Need scheduling/export plan: use publisher-codex.
  • Need results analysis: use social-performance-review-codex.

Handoff Verification

Before moving to the next phase, verify:

  • Brand onboarding produced context/brand-style.md with voice, visual style, content pillars, and constraints.
  • Calendar produced context/content-calendar.md with platform, format, topic, angle, objective, caption brief, visual direction, CTA, and status.
  • Caption writer produced files in outputs/captions/ with visual direction and compliance notes.
  • OpenAI creative designer produced approved files in outputs/creatives/ plus prompt logs.
  • Carousel producer produced ordered slides in outputs/carousels/.
  • Motion creative producer produced frames and loop.mp4 in outputs/motion/.
  • Platform writers produced files in outputs/linkedin/, outputs/threads/, or outputs/x/.
  • Publisher produced outputs/publishing/publishing-plan.md.
  • Performance review produced outputs/reviews/ and updated context/best-performers.md.

If an expected file is missing or thin, fix that phase before continuing.

Monthly Handoff

When a production run completes, create outputs/publishing/monthly-handoff.md:

# Monthly Handoff - [Client] - [Month]

## Approved Files
Calendar:
Captions:
LinkedIn:
Threads:
X:
Creatives:

## Publishing Notes
Platforms:
Dates:
Manual publishing steps:
Scheduling tool:

## Client Actions
- Review final captions
- Review final creatives
- Supply missing source photos
- Confirm publishing dates

## Operator Actions
- Schedule or hand off
- Collect analytics at month end
- Run performance review before next calendar