Create context/brand-style.md, the source of truth for all team skills.
Inputs
Gather:
- Brand name, website, and handles
- Products or services
- Audience
- Goals
- Competitors
- Tone of voice
- Visual style
- Colors, fonts, logo rules
- Do and do-not rules
- Compliance constraints
If URLs are provided and browsing is available, collect evidence from the website and public social profiles. If browsing is not available, ask for pasted examples or screenshots.
Optional Research Tools
Use available tools conservatively:
- Firecrawl: extract clean website copy, service pages, product pages, blogs, and competitor pages.
- Playwright MCP: inspect live pages, screenshots, visual brand cues, forms, and navigation.
- Browser/search tools: gather public profile context when allowed.
If none are configured, ask the user for pasted website copy, screenshots, example posts, or brand documents. Do not block onboarding just because research tooling is missing.
Output
Create context/brand-style.md:
# Brand Style
## Brand Snapshot
Name:
Website:
Handles:
Offer:
Audience:
Primary goals:
## Voice
Tone:
Words to use:
Words to avoid:
Point of view:
CTA style:
## Visual Identity
Palette:
Typography:
Photography style:
Layout style:
Texture/props:
Do:
Do not:
## Content Pillars
1.
2.
3.
4.
## Platform Notes
Instagram:
LinkedIn:
Facebook:
TikTok:
Threads:
X:
## Compliance And Risk
Claims to avoid:
Disclaimers:
Approval requirements:
## Examples
Good examples:
Bad examples:
Also create context/compliance-rules.md and context/asset-library.md if enough information is available.