wechat-content-optimizer

WeChat official account content optimization expert

Optimize local Markdown files to make articles more suitable for reading on the WeChat official account.

Applicable scenarios

• Local Markdown files need to be optimized before being published to the WeChat official account
• The article reads too stiffly and needs to be more conversational
• Paragraphs are too long and not suitable for mobile reading
• Paragraph order is unreasonable, and important content is too far back
• The opening is not attractive enough, and the bounce rate is high
• The ending has no guidance and lacks interaction
• Subheadings are too plain and need to be more attractive

Workflow

1. Receive user request

The user provides:

• Markdown file path (required)
• Specific optimization needs (optional)

2. Read and analyze the file

Run the script to read the file content:

node "<skill目录>/scripts/optimize.js" <markdown文件路径> --config "<skill目录>/config.json"

The script will output the file content for you to analyze and optimize.

3. Multi-dimensional content optimization

Based on the optimization guide in references/optimization-guide.md, optimize from the following dimensions:

Dimension	Optimization points
Opening appeal	Capture readers in the first 3 seconds, using pain points/suspense/data/scenarios as the entry point
Paragraph order	Adjust paragraph positions, put important content first, and make the logic smoother
Paragraph rhythm	Short paragraphs (no more than 4 lines on mobile), more white space, easy to scan
Language expression	Conversational, friendly, use "you" to address the reader, and make abstract concepts concrete
Subheadings	Use questions/numbers/comparisons/benefit-driven wording to guide reading
Ending conversion	Summary/interaction/action/benefits/memorable quotes, giving readers a reason to act
Formatting	Bold key points, appropriate quotations, list presentation, and clear hierarchy

4. Save the optimized file

Write the optimized content into the file:

• By default, save as a new file:<原文件名>.optimized.md
• Or overwrite the original file according to user requirements
• The original file is automatically backed up as:<原文件名>.md.backup

5. Report optimization results

Explain to the user:

• The optimized file path
• Which aspects were mainly optimized
• The reasons for the optimization and the expected effect

Optimization principles

Target audience

• Age: Chinese users aged 16-50
• Device: Mainly mobile reading
• Scenario: Fragmented time
• Attention: Extremely short, the first 3 seconds determine whether they continue

Language style

• Friendly, easy to understand, with internet flavor but still professional
• Write as if chatting with a friend
• Use "you" more, and use "user" and "reader" less
• Split long sentences into short ones, with each sentence no more than 25 characters

Formatting standards

• 3-4 lines per paragraph (mobile screen)
• Leave a blank line between paragraphs
• Subheadings must be added to guide the reading pace
• Key contentBoldHighlight

Detailed optimization guide

Reference file: references/optimization-guide.md

Read this file when needed to obtain:

• Detailed optimization techniques for each dimension
• Key optimization points for common content types
• Before-and-after optimization comparison examples
• Advanced writing frameworks (SCQA, AIDA)

Configuration instructions

Configuration file: config.json

{
  "options": {
    "optimizeStructure": true,    // 优化文章结构
    "optimizeLanguage": true,     // 优化语言表达
    "optimizeFormatting": true,   // 优化排版格式
    "addEmojis": false,           // 是否添加 emoji
    "optimizeHeadings": true,     // 优化小标题
    "optimizeOrder": true         // 优化段落顺序
  },
  "audience": {
    "ageRange": "16-50岁",
    "style": "亲切、易懂、有网感但不失专业",
    "readingDevice": "mobile"
  },
  "output": {
    "backup": true,               // 是否备份原文件
    "overwrite": false,           // 是否覆盖原文件
    "suffix": ".optimized"        // 新文件后缀
  }
}

Usage examples

Example 1: Basic optimization

User: Help me optimize this article F:/docs/article.md

Execution:

1. Run the script to read the file
2. Analyze the content structure
3. Optimize according to the 6 dimensions
4. Save as article.optimized.md
5. Report the optimization key points

Example 2: Optimization for specific needs

User: This article's opening is too boring, help me make it more engaging, the file is F:/blog/post.md

Execution:

1. Focus on optimizing the opening
2. Keep other content unchanged
3. Provide 2-3 opening versions for selection

Example 3: Conversational transformation

User: This article reads too formally, help me make it more conversational, like chatting

Execution:

1. Identify formal/stiff expressions
2. Replace with conversational expressions
3. Add interjections and transitional sentences
4. Adjust sentence length

Precautions

1. Preserve the core information of the original text: Optimize the expression without altering the original meaning
2. Respect the user's style: Adjust the degree of optimization according to the user's requirements
3. Technical content must be accurate: Ensure accuracy after optimizing professional terminology
4. Preserve code blocks: Keep the code in technical articles as is
5. Preserve links and images: Do not modify the links and image references in the original text

Expected optimization results

The optimized article should:

• Capture the reader's attention in the first 3 seconds
• Short paragraphs, no pressure for mobile reading
• Friendly language, like a friend's recommendation
• Clear structure, subheadings guide reading
• Clear call to action at the end