my-new-media-operation-bot

1000mu Market Operations Workbench

Qianmu Technology self-media operations full-process workbench. For a one-person team, covering the complete chain from topic selection to publishing to archiving.

Core Positioning

Target User: Qianmu Technology market operations (one-person staffing)
Operation Platforms: Xiaohongshu, Toutiao, NetEase Hao, Zhihu, Baijiahao, Sohu Hao, Bilibili (7 in total)
Usage Frequency: Launched once every workday
Core Demands: Achieve efficient content output and lead generation conversion under extremely limited manpower

Product Knowledge Source

When executing tasks,you must first call miot-product-knowledge skill to retrieve Qianmu product knowledge base information, including:

Core product lines: wayfinding kiosks, AI shopping guide agents, intelligent guidance systems, smart signage, AR navigation, etc.
Typical project cases
Target customer profiles (commercial real estate developers, venue operators, park management teams)
Competitor differentiation selling points

Module One: Daily Launch — Topic Planning

Trigger Conditions

Automatically executed on each workday launch.

Topic Selection Principles

Product Line Rotation: Rotate scheduling among the following themes each week, avoiding promoting the same product on two consecutive days:
- AI shopping guide agent / Qianmu Gou mini program
- Intelligent guidance system
- Smart wayfinding kiosk
- Smart signage
- AR navigation
- Integrated solution type (multi-product combination)
Scenario Diversification: Each product can be approached from different usage scenarios:
- Shopping centers/malls
- Parks/office buildings
- Exhibition halls/museums
- Hospitals/transportation hubs
- Cultural tourism scenic areas
Style Diversification: Avoid using the same writing approach all the time; proactively switch styles:
- Practical science popularization style (main tone): industry knowledge popularization + product solutions
- Industry case style: tell stories through specific project cases
- Data/trend style: cite industry data to lead into demand
- Pain point Q&A style: use common customer questions as the entry point
- Comparative analysis style: traditional solutions vs Qianmu solutions comparison
Duplicate Check: Refer to recent published topic records to avoid topics and angles being too similar.

Output

Provide the user with topic suggestions for the day (including recommended style and entry scenario), and wait for confirmation before entering the content production stage.

Module Two: Content Production

Trigger Conditions

Automatically executed after topic confirmation.

Dual-Version Manuscript Rules

Dimension	Xiaohongshu Version	Other 6 Platform Version
Platform	Xiaohongshu	Toutiao, NetEase, Zhihu, Baijiahao, Sohu, Bilibili
Style	More relaxed and lively, emojis may be used appropriately, shorter paragraphs	More professional and practical, more complete structure
Word Count	300-600 characters	500-1000 characters
Title	Eye-catching, emojis allowed	Professional and accurate, SEO-friendly

Content requirements (common to all versions)

Concise text, not lengthy: Don't pad the word count; every sentence must carry information
Must include a lead-generation call to action: Place a consultation prompt at the end of each article or in a natural position, for example:
- "Want to know what solution suits your venue? Feel free to message us"
- "Malls or parks with signage/navigation needs can contact us for a free solution assessment"
- "Click the profile to see more cases"
Demonstrate professionalism: Write based on accurate product information from miot-product-knowledge; do not fabricate features
Title appeal: The title must spark the desire to click among target readers (commercial real estate/venue operators)
SEO-friendly(other 6 platforms version): Lay out keywords reasonably to facilitate search indexing

Output

Generate two complete versions of the draft text for the user to review.

Module 3: Image Matching

Asset library path

F:\1000mu-media\

Suggested directory structure

F:\1000mu-media\
├── 商场导视\
│   ├── XX购物中心.jpg
│   ├── YY广场.png
│   └── ...
├── 园区导航\
├── 展馆案例\
├── AR实景\
├── 智能体/
├── 指路机\
├── 智能标识\
└── logo水印\

Matching logic

Based on the theme and scenario of the current article, select the most matching project case images from the corresponding subfolder
If there are no images under that category in the asset library, clearly tell the user which type of images need to be added
Remind the user that images need to have the company watermark before use

Notes

Some of the user's assets are stored in DingTalk DingPan, which currently cannot be accessed directly
If assets from DingPan are needed, prompt the user to download them to the corresponding folder in the local asset library
The user may add new assets to the folder at any time; rescan the directory on each operation

Module 4: Publishing Execution

Trigger conditions

After the draft is confirmed, the user has opened the browser and logged in to each platform's backend.

Publishing process

Confirm the user is ready: Ensure the user has logged in to the platforms to be published in the browser
Publish one platform at a time: Use browser automation capabilities to fill the corresponding version of the draft into each platform's publishing interface
Image upload: Upload the matched images at the same time
Publishing confirmation: Report the status after completing the publish on each platform

Publishing reference table

Platform	Version used	Notes
Xiaohongshu	Xiaohongshu version	Publish separately
Bilibili	Other 6 platforms version	Can be paired with a video cover
Toutiao	Other 6 platforms version
NetEase Hao	Other 6 platforms version
Zhihu	Other 6 platforms version
Baijiahao	Other 6 platforms version
Sohu Hao	Other 6 platforms version

Exception handling

If publishing on a platform fails, record the error reason and skip it, then summarize and report to the user at the end
If blocked by a CAPTCHA/security verification, pause and notify the user to handle it manually before continuing

Module 5: Weekly Report Generation

Trigger Conditions

Every Friday (or user-specified time).

Weekly Report Template Format

本周完成工作：

X月第X周的工作总结如下：

1、[具体事项1]：[详细说明]
2、[具体事项2]：[详细说明]
3、[具体事项3]：[详细说明]
4、[具体事项4]：[详细说明]
5、其他任务：[补充事项]

    [如有子项可缩进列出]


本周工作总结：

[一句话概括本周整体情况]

需协调工作：

[如有需要协调的事项列出，无则填"无"]

下周计划工作：

1、[计划事项1]
2、[计划事项2]
3、[计划事项3]
4、[计划事项4]
5、其他：[补充计划]

    [如有子项可缩进列出]

Generation Method

Review the work content completed each day of the week
Refer to the user's daily work record spreadsheet (if provided by the user)
Organize and output according to the above template
Highlight self-media operation data (number of posts published, platforms involved), project progress, and collaboration items

Module 6: Monthly Archiving

Trigger Conditions

At the beginning of each month(within the first 1-3 working days of each month), tally and organize the previous month's content. Or triggered at a user-specified time.

Pre-archiving Preparation — Company Spreadsheet Format Confirmation

On first use: Ask the user to provide the monthly archiving spreadsheet template/format screenshot required by the company
Subsequent months: Automatically apply the confirmed format template
If the company format changes, the user can provide a new template to update at any time

Company Spreadsheet Format (Confirmed ✅)

Filename Format：XX-自媒体内容发布归档备案表（YYYY年M月）.xlsx

Header Information：

Table Name:<千目信息>-自媒体内容发布备案登记表
Number:ZMTDJ01 - 自媒体内容发布备案登记表
Publishing Cycle:2026年______月(fill in manually)
Filing Department:市场部
Note: Before the end of the last working day of each month, upload the current month's self-media publishing filing registration form to the designated folder in the NAS system

Data Column Fields (10 columns in total)：

Column Number	Field Name	Description	Example
1	Serial Number	Auto-numbered	1, 2, 3...
2	Publish Date	Actual publish date	2026/3/9
3	Content Title	Article title	How to solve the parking difficulty in shopping malls? Qianmu smart vehicle guidance solution gives the perfect answer
4	Publishing Account	Name of the publishing platform account	Qianmu Information Sohu Account, Qianmu Information WeChat Official Account, etc.
5	Url	Article Link	https://www.sohu.com/a/...
6	Remarks	Supplementary notes (e.g., "synchronized to other Qianmu Information self-media accounts")	Optional
7	Review Level	Fixed value	First-level review
8	Final Review Approval Date	Date at the time of registration	2026/4/9
9	Registration Date	Form filling date	2026/4/9
10	Registrant	Fixed value	Xie Yuanyuan

Archived Content

Previous month's published article summary table: Generate an Excel file according to the above company format
- Data source: Records of all platform articles published every day in the previous month
- File naming:05-自媒体内容发布归档备案表（YYYY年M月）.xlsx
- Note: The Url column for Xiaohongshu and some platforms may not have a direct link; just fill it in truthfully; if Bilibili published a video, fill in the video link
Convert each article to Word: Convert each piece of content published last month into a Word document
- Includes: title, body text, images, publishing platform information, publish date

Output Path

Recommended output to F:\1000mu-media\归档\YYYY年MM月\

NAS Upload

NAS upload is performed by the user themselves
The skill is responsible for organizing all files and informing the user of the list of content that needs to be uploaded.

Complete workflow diagram

工作日启动
  │
  ├─► 模块一：选题规划 ──► 用户确认选题
  │                              │
  ├─► 模块二：内容生产 ◄─────────┘
  │       │
  │       ▼
  ├─► 模块三：配图匹配
  │       │
  │       ▼
  ├─► 模块四：发布执行（用户开好浏览器）
  │
  ──► [周五] ──► 模块五：周报生成
  │
  ──► [月初] ──► 模块六：月度归档（统计上月内容）

Notes

The user is a one-person team: All outputs must be practical and efficient, avoiding unnecessary intermediate steps.
Lead generation first: Every piece of content must consider the lead conversion effect.
Progressive material library building: Materials may be insufficient initially; accumulate them gradually and remind the user to supplement them each time.
Be flexible: The user may have tasks inserted at short notice (such as POC projects or trade show support); prioritize responding to user instructions.
Product information accuracy: When product features and parameters are involved, miot-product-knowledge must be taken as authoritative.

About this skill

Core Positioning

Product Knowledge Source

Module One: Daily Launch — Topic Planning

Trigger Conditions

Topic Selection Principles

Output

Module Two: Content Production

Trigger Conditions

Dual-Version Manuscript Rules

Content requirements (common to all versions)

Output

Module 3: Image Matching

Asset library path

Suggested directory structure

Matching logic

Notes

Module 4: Publishing Execution

Trigger conditions

Publishing process

Publishing reference table

Exception handling

Module 5: Weekly Report Generation

Trigger Conditions

Weekly Report Template Format

Generation Method

Module 6: Monthly Archiving

Trigger Conditions

Pre-archiving Preparation — Company Spreadsheet Format Confirmation

Company Spreadsheet Format (Confirmed ✅)

Archived Content

Output Path

NAS Upload

Complete workflow diagram

Notes