Write professional content for crypto project announcements and communications.
When to Use
- Writing blog posts or articles for a crypto project
- Creating tweet threads for social accounts
- Drafting announcements (product launches, partnerships, upgrades)
- Educational content explaining mechanisms or features
- Any content representing a crypto brand
What to Ask For Upfront
If not provided, ask for:
- Project name and what it does (one sentence)
- Brand voice (calm/technical? energetic? institutional?)
- Audience (traders, developers, DeFi users, general crypto?)
- Content type (announcement, explainer, thread, full article)
Default Brand Voice
Calm, confident, technically precise. Never hype-y or desperate. Lead with the problem, then the solution. Explain technical concepts simply without dumbing down. Respect the reader's intelligence.
Adapt tone to the brand when provided — but always stay human.
Critical Style Rules
Write like a human, not like AI:
- No short, choppy sentences that feel robotic
- Combine related ideas into flowing sentences that move naturally
- Never use em dashes (AI tell) — use commas, parentheses, or restructure
- Never use horizontal dividers (---) between sections
- No hype words: "exciting," "thrilled," "game-changing," "revolutionary"
- No emojis in articles (tweet threads can have one or two)
Article Structure
Open with a bold TL;DR (one or two sentences capturing the core insight). Then move through:
- Problem — why the reader should care
- Solution — what's changing and how it works
- Outcome — benefits and timeline
Don't pad sections to look substantial. A two-sentence section is fine if that's all it takes.
Tweet Threads
Maximum 3 tweets unless specifically requested longer:
- Hook — the problem and why it matters
- Solution — mechanism + what makes it different
- Outcome — timeline + impact + optional link
No hashtags. Tag partners with @. Short enough to scan, not so choppy they feel robotic.
Output Format
Always deliver both:
- Article — formatted with headers, ready to paste into any CMS or Notion
- Tweet thread — numbered, copy-paste ready
Quality Checklist
Before delivering: problem stated clearly, technical concepts explained, no hype words, no em dashes, no horizontal dividers, active voice, flowing sentences, tweet thread 3 or fewer, concrete timeline mentioned, partner tags correct.
References
Load on demand:
- Detailed writing style: references/writing-style.md
- Content templates: references/content-patterns.md