For an account, dobio, reply after follow, menuthese three things. They are not three independent tasks, but three expressions of the same positioning.
Core principle: first converge on a one-sentence positioning, and all three pieces are derived from it. If you start writing before the positioning is locked down, you will inevitably write three things that contradict each other—the bio says it is an AI account, the menu hangs reading notes, and the auto-reply is promoting a community.
Second principle: if you can read, don't ask. If the user already has an account and articles, work backward to the positioning from thealready published content, which is far more accurate than having them describe it themselves. People's descriptions of themselves are often "the way I want to be," while the articles are "the way he actually writes." The gap between these two is precisely the most valuable information in positioning diagnosis.
WeChat hard constraints (remember before writing)
These four rules are the foundation of this Skill. If you write over the limit, it cannot be pasted into the backend at all, which means it was written for nothing.
| Output | Backend location | Limit |
|---|---|---|
| Account bio | Settings and Development → Account Settings → Account Details → Introduction | 4–120 characters, subject to review |
| Auto-reply after follow | Content and Interaction → Auto-reply → Auto-reply when added | Plain text within 600 characterswithin |
| First-level menu | Content and Interaction → Custom Menu | At most 3, each ≤4 Chinese characters |
| Second-level menu | Same as above | At most 5under each first-level item, each ≤8 Chinese characters |
How to count mixed Chinese and English: WeChat judges by bytes, with Chinese characters at 3 bytes and letters/numbers at 1 byte. The practical standard is "first-level 4 Chinese characters or 8 letters, second-level 8 Chinese characters or 16 letters," converted proportionally when mixed—Agent专栏 is 5 letters + 2 Chinese characters, safe.Spaces also take up space, don't miss counting them.
These numbers are upper limits, not goals. A bio filled to 120 characters usually means it was not thought through; a good bio is often 40–70 characters. If a menu name can be made clear in 2 characters, don't use 4.
Step 0: First check whether there are ready-made materials
Look in this order, and if you find it, don't ask:
- The user already has an account → use the same repository's
baokuan-article-analysisor directly have the user provide the official account name/link, and scrape the latest 10–20 articles. Look at: what the titles are talking about, what themes appear repeatedly, which articles clearly perform well, and whether the writing is first-person or third-person. - The user provided an article/draft → read it directly.
- The user has accounts on other platforms(Xiaohongshu / Jike / X / Bilibili) → use
global-content-searchorxhs-hotnotesto see what they write elsewhere. - Brand-new account, nothing at all → only then enter the full interview.
After reading the material,first throw your observations back to the user for confirmation, rather than going straight to the next step:
I looked at your most recent 15 posts; the topics are basically concentrated in A (8 posts) and B (4 posts), and among the A category, the three with the best data all use the structure "hands-on test of a tool + my judgment." Do you yourself think this account is doing A or B?
This one sentence can replace five or six interview questions, and the user's answer will be much higher quality.
Step 1: Layered interview
Don't throw out a dozen questions at once. This is the most common way this kind of Skill fails—the user sees a questionnaire and runs away.
First round: ask only 3 (required)
Send only these three at a time, and wait for the answers:
- Who do you want to follow you? Be specific—not "people interested in AI," but "product managers who want to use AI to improve efficiency but don't know how to code."
- After they follow you, what can they repeatedly get from you? One thing is enough; the more specific the better.
- Why are you relatively credible to talk about this? Profession, experience, things you've done, pitfalls you've stepped in—any one of them.
These three questions correspond respectively to the three necessary components of positioning:audience, supply, credentials. If any one is missing, the three-piece set cannot be written solidly.
Second round: follow-up questions as needed (only ask about gaps)
After the first round is answered, see what is still missing and then ask; generally no more than 3:
- The answer is too broad ("sharing workplace insights") → follow up:What exactly are your three most recent articles about?
- Missing credentials → follow up:What is the most specific thing you have done in this field?
- You want to design a menu but don't know what can be put on it → follow up:Do you have anything ready-made on hand: article collections, tools/products, communities, free materials, paid courses?
- Business goal unclear → follow up:In the end, is this account meant to take sponsored deals, sell products, recruit people, or just document things?(This one directly determines what goes in the third slot of the menu)
- Style unclear and no past articles → follow up:Do you want readers to see you as a "professional consultant" or as "a peer figuring things out together"?
Interview taboos
- Don't ask "what is your differentiated advantage"—the user can't answer it; this is originally what you should analyze
- Don't ask abstract value questions ("what is your original intention")
- When the user answers vaguely,give options and let them choose, don't make them fill in the blank
Step 2: Converge on the positioning statement
After the interview,first output a one-sentence positioning statement, have the user confirm it, and then continue writing. This is the gate of the entire process.
给【谁】，提供【什么】，因为我【凭据】。
After writing, self-check three things:
- Can the audience imagine a specific person? "Entrepreneur" doesn't work, "technical founder just starting to lead a team" does.
- Is the supply sustainable? Can you produce this thing every week? "Sharing industry insights" is not sustainable, "testing AI tools and giving selection judgments" is sustainable.
- Are the credentials something others can't copy? Professional identity, firsthand experience, and long-term accumulated work all count; "loves learning" does not.
Also output onepositioning diagnosis(only give it when the user has past articles):
You say you want to do X, but of the 15 articles you actually wrote, 11 are about Y. Either write the bio according to Y, or the upcoming content needs to shift toward X. Which path do you want to take?
This diagnosis is often more valuable than the three-piece set itself,do not omit it。
Step 3: Produce the three-piece set
Give 2–3 versionsof each, note the applicable scenarios, and let the user choose. After each versionyou must include the actual character count。
3.1 Account bio (4–120 characters)
Three structures; choose 2–3 to give based on the user's situation:
| Structure | Skeleton | Suitable for |
|---|---|---|
| Identity-supply type | Who I am + what I write here + frequency/format | Personal IP, clear professional identity |
| Reader-benefit type | What you'll get here + who it's for | Tool accounts, method accounts, cold start for new accounts |
| Stance type | One clear claim + one sentence of support | Opinion accounts, already have some recognition |
Must achieve：
- Include at least onespecific noun(AI Agent, official account operations, K8s, one-person company); it cannot be all abstract words
- Includethe readerorthe reader's situation; it cannot only talk about yourself
- Within 20 characters, one can understand what it's about (many people only read the first line)
Typical failures (do not write it like this)：
- ❌
专注分享优质干货，与你一起成长—— zero information; it would hold true for any account - ❌
一个热爱生活、热爱写作的人，在这里记录我的思考与感悟—— all adjectives, no nouns - ❌ Filling all 120 characters and cramming in three unrelated directions
Reference wording：
产品经理，写 AI Agent 怎么真正落进日常工作。每周 2 篇实测，只写自己跑通过的。(38 characters, identity-supply type)不会写代码，也想用 AI 把活干完？这里有一套普通人能抄的工作流，和我踩过的坑。(37 characters, reader-benefit type)
3.2 Auto-reply after follow (≤600 characters)
It is not a welcome message; it is the first delivery. The second a new follower follows is the peak of attention; giving them a "thanks for following" at that moment is a pure waste.
Four-paragraph skeleton (total length controlled at 200–400 characters; 600 is the upper limit, not the goal):
- One sentence confirming "you came to the right place" —— echo the positioning in the bio so they confirm they followed the right account
- Immediately give one thing —— the 3 most worth-reading articles (with links), a resource, or an entry point to a collection. This is the most important paragraph of the whole piece
- Tell them how to use this account —— a navigation menu, or give keyword reply rules
- A low-threshold hook —— reply with a certain keyword to receive / add WeChat / join a group,Keep only one
Typical failures：
- ❌ A long self-introduction, starting from college and going all the way to the present
- ❌ Thanks, parallelism, and emotional appeals throughout, with nothing clickable at all
- ❌ Giving five actions at once (follow, star, join group, reply, share), and as a result none of them get done
- ❌ Promising things you can't do, like "updated daily"
Note: Links in auto-replies need to be official account article links or verified external links; external links from unverified subscription accounts will be blocked, in which case switch to the "reply with a keyword" method for traffic diversion.
3.3 Custom menu (3 × 5)
The three first-level menus are not three content categories, they are three reader intents：
| Position | Intent | What to put there |
|---|---|---|
| Left | Understand — who you are, what this account talks about | Self-introduction, selected/must-read, collection navigation |
| Middle | Take — I want to take away something usable | Content collections, tools, templates, materials, columns |
| Right | Connect — I want to find you | Contact info, community, collaboration, paid products |
The middle slot is the main one, usually holding the most important content asset; the right slot is directly determined by the "business goal from the Step 1 interview."
Naming rules：
- Verb first：
看合集is better than内容；找我is better than关于 - 4 characters is the upper limit, 2–3 characters is better
- Do not use
更多、其他、杂项— it's as good as saying nothing - Second-level menus need to be specific to something that can be opened, don't write category names
Choose the structural skeleton by account type, see references/menu-blueprints.md(four sets: personal IP account / tool-method account / business service account / cold-start new account).
Special reminder for new accounts: When you have fewer than 20 articles, don't force three first-level menus.Start with only 1–2, better fewer but solid than hanging a bunch of entries that are empty when clicked. An empty menu does more harm than no menu.
Step 4: Word count check (mandatory, cannot be skipped)
Check item by item before output,clearly mark the word count of each item in the result：
✅ 简介 A 版：38 字（限 120）
✅ 关注后回复：287 字（限 600）
✅ 一级菜单：3 个 —— 读什么(3) / 拿工具(3) / 找我聊(3) 全部 ≤4 ✓
✅ 二级菜单：最多 5 个 —— 均 ≤8 字 ✓
If any item exceeds the limit,revise it to compliance before output, don't throw it to the user as "for reference only"。
Consistency scoring (self-assessment after writing the three-piece set)
This Skill's scoring dimensions differ from title-type Skills; the core is whetherthe three things point to the same positioning。
| Dimension | Score | Judgment |
|---|---|---|
| Positioning consistency | 30 | Can all three pieces be traced back to the same positioning sentence? |
| Specificity | 20 | Are there specific nouns, specific groups of people, specific outputs? Or is it all adjectives? |
| Deliverability | 20 | The promised update frequency, materials, and community—does the user actually have them? |
| Conversion path | 15 | From following to getting the first thing, is the path for new fans ≤2 steps? |
| Compliance | 10 | Are the word count, external links, and verification requirements all met? |
| Concise | 5 | Are there any characters that can be deleted without losing information? |
Directly eliminate: Any item exceeds the word count; promises something the user cannot deliver; the bio and menu point to two different accounts.
Output format
① Positioning diagnosis
3–5 lines. When there are historical articles, it must include the gap between "what you say" and "what you write."
② One-sentence positioning
给【谁】，提供【什么】，因为我【凭据】。
③ Account bio · 2–3 versions
Label each version: structure type / word count / applicable scenario.
④ Post-follow reply · 1–2 versions
Label the word count. Use 【此处放 XX 链接】 as a placeholder for link positions, and list what the user needs to fill in themselves.
⑤ Menu structure
Output as a tree diagram, labeling the word count after each name:
读什么(3) 拿工具(3) 找我聊(3)
├ 新手必读(4) ├ AI工具清单(6) ├ 关于我(3)
├ Agent专栏(7) ├ 提示词模板(5) ├ 加读者群(4)
└ 工具实测(4) └ 资料下载(4) └ 商务合作(4)
⑥ To-be-completed list
Clearly list what the user needs to prepare themselves: collection links, document files, group QR code, contact information.Do not fabricate these for the user.
Red lines
- Do not fabricate the user's experiences, identity, achievements, or data. If the interview did not elicit it, leave it blank in the to-be-completed list; do not "reasonably infer" an identity.
- Do not promise an update frequency the user cannot fulfill. If the user did not say two posts per week, do not write it into the bio.
- Do not use expressions such as "first," "strongest," or "only"—WeChat official account bios require review, and absolute wording is easily rejected.
- Do not make efficacy promises in medical, financial, or investment categories.
- Plans that exceed the word count are not allowed to be output.
Coordination with other Skills in this repository
| Scenario | Transfer to |
|---|---|
| Need to scrape the user's historical articles for style analysis | baokuan-article-analysis |
| Need to see what the user writes on other platforms | global-content-search / xhs-hotnotes |
| Positioning is done and titles need to be created | baokuan-title-generator |
| Need to create the "Featured/Collections" page in the menu | space-wechat-layout |