Conduct a comprehensive analysis of Xiaohongshu notes, provide optimization suggestions, and improve content quality and exposure.
Analysis Dimensions
- Keyword Analysis — search popularity, keyword layout, tag optimization
- Title/Opening Paragraph Appeal — viral title elements, cover image copy
- Sensitive Content Risk — prohibited word detection, traffic restriction risk assessment
- Degree of Commercialization — soft ad and hard ad identification, naturalness score
- Interaction Trigger Potential — discussion points, sharing motivation, save value
- Content Structure — layout, emoji use, paragraph rhythm
Analysis Process
1. 提取笔记内容 → 标题、正文、标签、图片描述
2. 关键词分析 → 核心词、长尾词、布局检查
3. 敏感词扫描 → 违规风险、限流风险
4. 商业化评估 → 广告痕迹、自然度
5. 互动潜力评估 → 讨论点、情感共鸣
6. 生成优化建议 → 具体修改方案
1. Keyword Analysis
Checkpoints
| Dimension | Excellent | Needs Improvement |
|---|---|---|
| Core Keywords | Included in title + opening paragraph + body + tags | Appears only 1-2 times |
| Long-tail Keywords | 3-5 related long-tail terms naturally distributed | No long-tail terms or keyword stuffing |
| Number of Tags | 5-10 related tags | <3 or >15 |
| Keyword Density | 2-3% natural occurrence | <1% or >5% stuffing |
Keyword Layout Formula
标题: 必含核心关键词 + 吸引词
首段(前50字): 核心关键词 + 痛点/好奇点
正文: 长尾关键词自然分布
标签: #核心词 #长尾词 #场景词 #人群词
See details references/keyword-strategy.md
2. Title/Opening Paragraph Appeal
Viral Title Formulas
| Type | Formula | Example |
|---|---|---|
| Numeric | Number + keyword + result | "5 tips to help you lose 10 jin a month" |
| Pain Point | Pain point + solution | "Enlarged pores? This method has been personally tested and works" |
| Curiosity | Suspense + keyword | "My best friend asked me how I suddenly became fairer..." |
| Comparison | Before/After | "After using this serum, my colleagues all asked me what happened" |
| Authoritative | Identity + practical tips | "5 sunscreens dermatologists use themselves" |
| Emotional | Strong emotional words | "I regret not knowing earlier! This gadget is amazing" |
Golden First 50 Characters of the Opening Paragraph
The opening paragraph must include:
- ✅ Core keywords
- ✅ Pain point/need point
- ✅ A hook that attracts continued reading
- ✅ Echoes the cover image
See details references/title-formulas.md
3. Sensitive Content Risk Assessment
Risk Level
| Level | Description | Consequence |
|---|---|---|
| 🔴 High Risk | Clear prohibited words | Post deletion/account ban |
| 🟠 Medium Risk | Gray area words | Rate limited/not recommended |
| 🟡 Low risk | May trigger review | Delayed publishing |
| 🟢 Safe | No sensitive content | Normally recommended |
Common sensitive categories
- Medical and health — Disease names, medications, treatment efficacy claims
- Finance and wealth management — Return promises, investment advice, lending
- Politically sensitive — Current politics, leaders, sensitive events
- False advertising — Most, first, 100%, absolute
- Traffic diversion violations — WeChat ID, external links, QR code hints
- Vulgar borderline content — Sexual innuendo, excessive body exposure
See references/sensitive-words.md
4. Commercialization level assessment
Naturalness scoring criteria
| Score | Description | Characteristics |
|---|---|---|
| 9-10 | Pure sharing | No brand exposure, genuine experience |
| 7-8 | Soft placement | Naturally mentions the brand, not deliberate |
| 5-6 | Obvious soft ad | Brand appears multiple times, with recommendation intent |
| 3-4 | Hard ad | Obvious promotion, price guidance |
| 1-2 | Pure advertisement | Product introduction throughout, no genuine experience |
Techniques to reduce commercial feel
- ✅ Talk about the pain point/story first, then introduce the product
- ✅ Mention shortcomings (sense of authenticity)
- ✅ Compare with other products (sense of objectivity)
- ✅ Emphasize personal experience rather than product features
- ❌ Avoid price, purchase links, promotional information
- ❌ Avoid brand names in the title
5. Interaction trigger potential
Discussion triggers
| Type | Method | Example |
|---|---|---|
| Question-based | Pose a question at the end | "Which color do you think looks better?" |
| Controversial | Mildly controversial opinion | "I think XX is better than XX, does anyone agree?" |
| Help-seeking | Ask for advice | "Girls, help me see which one to choose!" |
| Resonance-based | Evoke emotional resonance | "Is there anyone like me..." |
| Giveaway-based | Interactive perks | "Draw 3 people in the comments to give the same item" |
Sharing motivation triggers
Reasons users share notes:
- Practical value — Practical tutorials, money-saving guides
- Social currency — Appearing tasteful/knowledgeable
- Emotional resonance — "Voiced my inner thoughts"
- Save for later — Lists, collections, reviews
Save value assessment
Characteristics of highly saved content:
- ✅ List/collection format
- ✅ Step-by-step tutorial
- ✅ Comparative review
- ✅ Money-saving/pitfall-avoidance guide
- ✅ High information density
Output format
# 小红书笔记分析报告
## 📊 综合评分: X/10
## 1️⃣ 关键词分析
- **核心关键词**: [识别的关键词]
- **关键词布局**: ✅/❌ [评价]
- **标签优化**: [建议]
## 2️⃣ 标题/首段评估
- **标题类型**: [数字型/痛点型/...]
- **吸引力评分**: X/10
- **优化建议**: [具体建议]
## 3️⃣ 敏感内容风险
- **风险等级**: 🟢/🟡/🟠/🔴
- **检测到的敏感词**: [列表]
- **修改建议**: [具体建议]
## 4️⃣ 商业化程度
- **自然度评分**: X/10
- **商业痕迹**: [分析]
- **降低商业感建议**: [具体建议]
## 5️⃣ 互动潜力
- **讨论触发点**: ✅/❌
- **分享动机**: [分析]
- **收藏价值**: X/10
## 6️⃣ 优化后版本
[提供优化后的标题和首段]
## 📝 修改优先级
1. [最重要的修改]
2. [次重要的修改]
3. [可选优化]
Analysis Examples
See references/analysis-examples.md