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wechat-article-writer

Writing & research

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Updated 10-16 08:44

About this skill

WeChat Official Account Article Creation Assistant

Overview

This skill helps users transform various materials (website content, text, images) into professional WeChat Official Account articles. By using intelligent search tools to supplement information and optimize expression, and by following Official Account writing conventions, it creates high-quality content that meets official copywriting standards.

Core Workflow

Step 1: Understand User Needs and Analyze Materials

Input Identification

  • Website link: Use web_fetch to obtain the complete content
  • Text material: Directly analyze the text material provided by the user
  • Image material: Identify image content and extract key information

Requirement Confirmation Ask the user for the following key information (if not provided):

  1. Who is the target audience? (General consumers/professionals/specific industry)
  2. Preferred article style? (Formal official/friendly and approachable/professional and rigorous)
  3. What is the core message to convey?
  4. Article length requirement? (800-1500 words/1500-3000 words/3000+ words)
  5. Are there specific keywords or topic requirements?

Step 2: Content Research and Supplementation

Use MCP search tools to enrich content

Based on the material topic, use the following strategies for in-depth research:

  1. Background Information Search

    • Use exa:web_search_exa to search for relevant industry background and data statistics
    • Search for relevant authoritative reports and official materials
    • Find high-quality articles on similar topics as references

  2. Data and Case Supplementation

    • Search for the latest industry data and reports
    • Find real cases and success stories
    • Obtain viewpoints and comments from authoritative institutions

  3. Trend Association

    • Search for current related hot topics
    • Find connection points with current news
    • Identify topic trends that can be leveraged

Search Strategy Examples

用户素材：某品牌新产品发布
搜索1: "该品牌行业地位 市场份额 最新数据"
搜索2: "同类产品对比 用户评价 专业测评"
搜索3: "行业发展趋势 未来预测 权威分析"
搜索4: "用户痛点 需求调研 消费心理"

Step 3: Article Structure Planning

Follow the structural model of excellent WeChat Official Account articles:

Standard Article Framework

  1. Engaging Opening(100-200 words)

    • Pain point stimulation type: Directly address reader pain points
    • Suspense creation type: Arouse curiosity
    • Hot topic association type: Combine with current hot topics
    • Storytelling type: Tell real stories

  2. Core Content Development(Main body)

    • Adopt a "general-specific-general" structure
    • Use subheadings to divide sections (3-5 core viewpoints)
    • Each paragraph should preferably be 300-500 words
    • Intersperse data, cases, and memorable quotes

  3. Powerful Ending(100-150 words)

    • Summarize the core viewpoints
    • Call to action (CTA)
    • Emotional resonance or future outlook

Step 4: Title Creation

Title Formula Application

Refer to the following proven title templates (choose 1-3 alternatives):

  1. Number type: "X methods/tips/secrets to make you..."
  2. Suspense type: "Why...? The truth turns out to be..."
  3. Pain point type: "Still troubled by...? This method helps you solve it"
  4. Contrast type: "From X to Y, all it takes is..."
  5. Authoritative type: "Authoritative release: the latest news about..."
  6. Benefit type: "Major news! ... (limited time/exclusive/first release)"
  7. Question type: "Is... really effective? We tested..."

Title optimization principles

  • Keep it within 13-20 characters
  • Include core keywords
  • Avoid clickbait (content must match)
  • Use positive and upbeat vocabulary
  • Appropriately use punctuation (!, ?, ...) to strengthen the tone

Step 5: Body writing

Tone characteristics of official copy

Strictly follow the following language style:

  1. Formal but not stiff

    • Use standard written language
    • Avoid internet slang and colloquial expressions
    • Stay professional while being warm

  2. Objective and authoritative

    • Cite authoritative data and sources
    • Use accurate professional terminology
    • Avoid subjective speculation

  3. Concise and clear

    • Express one complete idea per sentence
    • Avoid lengthy and complex sentence structures
    • Use more short sentences to improve readability

  4. Positive and upbeat

    • Convey positive energy and a positive attitude
    • Avoid negative and pessimistic descriptions
    • Highlight solutions rather than the problems themselves

Application of writing techniques

Refer to references/writing-techniques.md for detailed techniques:

  1. Golden opening formula

    • The first sentence should resonate
    • Use 3-5 sentences to establish the problem scenario
    • Finally lead into the article's theme

  2. Techniques for rich content

    • Data support: pair each core viewpoint with 1-2 sets of data
    • Case evidence: provide real and specific cases
    • Comparative analysis: use before-and-after comparisons to enhance persuasiveness
    • Expert opinions: cite comments from industry experts

  3. Extracting key quotes

    • Extract 1-2 key quotes per 800 characters
    • Key quotes should be short and powerful, easy to spread
    • Can be used in summaries or social media sharing

Step 6: Layout optimization suggestions

Although this skill focuses on content creation, layout suggestions need to be provided:

Text layout specifications

  • Font size: body text 14-16, headings 18-20
  • Line spacing: 1.5-1.75 times
  • Paragraph spacing: leave appropriate white space to improve the reading experience
  • Alignment: justified (body text)

Visual elements

  • Use emoji or special symbols in subheadings to enhance recognition
  • Bold and emphasize core viewpoints
  • Use quote styles for important data/key quotes
  • Suggested image placement (about 1 image per 500 characters)

Image suggestions When the user provides images or when images are needed:

  • Cover image: recommended ratio 2.35:1 (headline) or 1:1 (secondary)
  • Body images: mainly horizontal images, width no less than 900px
  • Images are highly relevant to the content
  • Add a short caption to each image

Step 7: Content Review and Optimization

Quality Checklist

Use references/quality-checklist.md for final review:

  1. Content Accuracy

    • Whether facts and data are accurate
    • Whether cited sources are authoritative
    • Whether there is misleading information

  2. Language Standardization

    • No typos or grammatical errors
    • Correct use of professional terminology
    • Consistent tone and style

  3. Logical Coherence

    • Clear article structure
    • Natural transitions between paragraphs
    • Sufficient and compelling argumentation

  4. Compliance Check

    • Complies with platform standards
    • No sensitive content
    • No advertising violations

Step 8: Delivery and Recommendations

Final Output

  1. Complete article body (including title)
  2. 3 alternative title options
  3. Summary (within 100 characters, for sharing)
  4. Image suggestions (if applicable)
  5. Publishing time suggestions (based on content type)
  6. Interactive topic suggestions (for guiding comments at the end of the article)

Follow-up optimization suggestions

  • Suggest tracking data metrics (reads, likes, shares)
  • Optimize content strategy based on data feedback
  • Build a content material library for reuse

Tool Usage Guide

Essential MCP Tools

  1. exa:web_search_exa

    • Used to search for the latest news and industry information
    • Obtain authoritative data and cases
    • Verify factual accuracy

  2. web_fetch

    • Scrape website content provided by the user
    • Extract key information and data
    • Analyze the structure and key points of the original text

  3. mem0-memory-mcp

    • Record the user's writing preferences and style
    • Store commonly used terminology and expressions
    • Accumulate a material library for future use

Search Strategy Best Practices

Multi-level Search Method

  1. Macro search: industry trends, background information
  2. Meso search: related cases, data reports
  3. Micro search: specific details, professional terminology

Search Result Evaluation

  • Prioritize official sources and authoritative media
  • Cross-verify the accuracy of key data
  • Filter for the latest and most timely information

Practical Examples

Example 1: Creating based on a website link

User Input

请根据这个网站创作一篇公众号文章：https://example.com/product-launch
目标受众：年轻消费者
风格：亲和友好但保持专业

Workflow

  1. Use web_fetch to get website content
  2. Use exa:web_search_exa to search:
    • "2025 industry market analysis for this product"
    • "Comparison of user reviews for similar products"
    • "Factors influencing young consumers' purchasing decisions"
  3. Analyze and integrate information, plan the article structure
  4. Write official copy that matches a youthful tone
  5. Provide 3 alternative title options
  6. Give image and publishing suggestions

Example 2: Creating content based on text materials

User input

素材：我们公司开发了一款AI助手产品，主要功能是...（提供产品介绍文字）
需要：撰写一篇官方宣传文章，体现专业性和创新性

Workflow

  1. Analyze the product's core selling points
  2. Research the current state and trends of the AI assistant market
  3. Identify user pain points and needs analysis
  4. Search for competitor information for comparison
  5. Write in a professional and rigorous tone
  6. Highlight the product's innovations and value
  7. Use data and cases to enhance persuasiveness

Reference resources

references/

  • writing-techniques.md: Detailed WeChat Official Account writing tips and methodology
  • title-formulas.md: 50+ proven title templates and cases
  • quality-checklist.md: Content quality review checklist
  • style-guide.md: Official copywriting language style guide

assets/

  • template-structure.md: Reusable article structure templates
  • emoji-library.txt: Emoji asset library suitable for WeChat Official Accounts

Notes

  1. Always use MCP tools: Do not rely on outdated knowledge; obtain the latest information through search
  2. Respect originality: Cite sources when quoting content; do not plagiarize
  3. Stay objective: Avoid excessive marketing and exaggerated promotion
  4. Comply with standards: Comply with WeChat Official Account platform rules
  5. User first: Center on readers' needs and provide valuable content
  6. Continuous optimization: Continuously improve writing strategies based on user feedback

Frequently asked questions

Q: How can professionalism and readability be balanced? A: Use the approach of "plain explanation + professional terminology": first explain the concept in plain language, then introduce professional terminology.

Q: How should article length be controlled? A: Generally, 1,500-2,500 characters is recommended. Too short means the content is not rich enough, while too long affects the reading experience. Adjust according to the complexity of the topic.

Q: How can an article's shareability be improved? A: 1) The title should attract attention but not be clickbait. 2) The opening should resonate. 3) The content should be valuable and shareable. 4) The ending should encourage forwarding.

Q: What should be done when encountering sensitive topics? A: Stay objective and neutral, avoid extreme views, cite official and authoritative statements, and when necessary, suggest that the user adjust the topic.