🔍 Market Research and Competitive Analysis
Version: 2.0.0
Last Updated: 2025-11-22
Priority: ⭐⭐⭐ (P2 Level - Business)
Purpose: Market research, competitive analysis, business idea validation
📋 Overview
Provides market validation through TAM/SAM/SOM calculation, analysis of 20+ competitors, identification of 5 major market trends,
and customer needs assessment.
🎯 P0: Invocation Triggers
| Trigger |
Example |
| Market analysis |
"analyze the market" |
| Competitive research |
"who are our competitors?" |
| Idea validation |
"validate this business idea" |
| New market entry |
"entering new markets" |
🔧 P1: Analysis Framework
Market size (TAM/SAM/SOM)
| Market |
Calculation method |
Data source |
| TAM |
Entire industry × unit price |
Industry reports, statistics |
| SAM |
TAM × region/segment |
Market research, government statistics |
| SOM |
SAM × assumed share |
Competitive analysis, sales plan |
Competitive analysis (3 layers, 20 companies)
| Layer |
Definition |
Number of companies |
| Tier 1 |
Direct competitors |
5-7 companies |
| Tier 2 |
Indirect competitors |
8-10 companies |
| Tier 3 |
Substitutes |
5-7 companies |
🚀 P2: Analysis Patterns
Pattern 1: Competitive positioning matrix
高価格
│
Premium │ Luxury
│
─────────────┼───────────── 高機能
│
Budget │ Value
│
低価格
Pattern 2: SWOT analysis
| Internal |
Strengths (S) |
Weaknesses (W) |
| External |
Opportunities (O) |
Threats (T) |
Pattern 3: 5 Forces analysis
| Force |
Assessment |
Impact level |
| Threat of new entrants |
Medium |
★★☆ |
| Threat of substitutes |
High |
★★★ |
| Bargaining power of buyers |
Low |
★☆☆ |
| Bargaining power of suppliers |
Medium |
★★☆ |
| Industry rivalry |
High |
★★★ |
⚡ P3: Trend Analysis
Identification of 5 major trends
| # |
Trend |
Impact |
Response |
| 1 |
Expansion of AI use |
High |
Feature integration |
| 2 |
Remote work becoming established |
High |
UI/UX improvement |
| 3 |
Sustainability |
Medium |
ESG compliance |
| 4 |
Subscription fatigue |
Medium |
Review pricing strategy |
| 5 |
Tightening regulations |
Low |
Compliance |
✅ Success Criteria
| Deliverable |
Criteria |
| TAM/SAM/SOM |
Has numerical evidence |
| Competitive analysis |
20+ companies |
| Trends |
5+ items |
| SWOT |
3+ items per quadrant |
🔗 Related Skills
- Business Strategy: Strategy planning
- Growth Analytics: Data analysis
- Content Marketing: Market communication
