Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated platform knowledge.
Which area of Sendr do you need help with?
- Campaigns & sequences — email campaigns, multi-step sequences, automation triggers
- Lipsync video — recording, personalization, dynamic audio, video generation
- Dynamic pages — personalized landing pages, GIFs, Chrome extension
- Lead Finder — searching the 479M+ contact database, filters, ICP targeting
- Data Studio — enrichment, email verification, personality analysis
- Automations — Zapier flows, Make scenarios, webhook triggers, automation builder
- API & webhooks — REST API, page generation, dynamic audio, video endpoints
- Billing & credits — credit consumption, plan limits, upgrading
- Something else — describe your situation
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
Step 2 — Route or answer directly
| Problem domain | Route to |
|---|---|
| General outbound sequence strategy (not Sendr-specific) | /sales-cadence |
| Email deliverability fundamentals (SPF/DKIM/DMARC, warmup) | /sales-deliverability |
| Enrichment comparison across tools | /sales-enrich |
| Building prospect lists across tools | /sales-prospect-list |
| CRM selection or comparison | /sales-crm-selection |
When routing to another skill, provide the exact command: "This is a {problem domain} question — run: /sales-{skill} {user's original question}"
If the question is Sendr-specific, continue to Step 3.
Step 3 — Sendr platform reference
Read references/platform-guide.md for the full platform reference — modules, pricing, integrations, data model, workflows.
Answer the user's question using only the relevant section. Don't dump the full reference.
For API questions, also read references/sendr-api-reference.md for endpoint details.
Step 4 — Actionable guidance
You no longer need the platform guide — focus on the user's specific situation.
- Start with the simplest solution before suggesting complex workflows
- Reference specific Sendr UI paths or API endpoints
- If a feature is plan-gated (e.g., API access requires Pro), mention which plan
- If you discover a gotcha or workaround not in
references/learnings.md, append it there
Gotchas
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
- Credits don't roll over — unused monthly credits expire at reset. Plan usage carefully
- Each contact costs ~3 credits — dynamic audio + website background + landing page each consume a credit. At Growth plan (2,500 credits), that's ~833 personalized contacts/month
- Lipsync video is not true lip-sync — the video zooms into a circular bubble over the prospect's website background during personalized audio. This masks the lack of mouth animation. Don't promise full deepfake-style lip-sync to prospects
- No built-in email warmup — Sendr relies on external sending tools (Apollo, Instantly, Smartlead) for actual email delivery and warmup. Sendr creates the personalized content; you send it through your existing stack
- API requires Pro plan ($249/mo) — Growth plan users can't access API or webhooks. The automation builder is also Pro-only
- Lead Finder data is 479M+ contacts, refreshed monthly — accuracy varies by region (US data stronger than international)
- Support is chatbot-first — human support may be slow for pre-seed startup (1-10 employees). Community at community.sendr.io exists but is small
- AppSumo lifetime deal sold out Jan 2026 — new users are on monthly plans only ($97-$249/mo)
Related skills
/sales-cadence— Multi-channel outbound sequence strategy across all platforms/sales-deliverability— Email deliverability fundamentals and platform-specific warmup guides/sales-enrich— Contact enrichment comparison and workflows across all tools/sales-prospect-list— Building targeted B2B prospect lists across all platforms/sales-do— Not sure which skill to use? The router matches any sales objective to the right skill. Install:npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: "My Sendr lipsync videos have audio out of sync — the prospect's name sounds delayed"
Example 2: "I'm burning through 2,500 credits in a week — how do I reduce credit consumption per contact?"
Example 3: "How do I use the Sendr API to auto-generate personalized pages when a lead enters my Clay workflow?"
Troubleshooting
Lipsync video audio out of sync
- Sendr uses a zoom-out-to-bubble technique, not true lip animation — slight timing offsets are expected
- Try re-recording the base video with a clear pause where the personalized name will be inserted
- Use the dynamic audio endpoint to preview audio before generating video
- If using ElevenLabs voice ID, check that language code matches the audio content
Lead Finder / Data Studio buttons greyed out
- Verify your plan has remaining credits (check Settings → Usage)
- Some operations require specific credit types — lead search vs enrichment vs verification
- Clear browser cache and try again — Chrome extension state can get stale
- Contact support at hello@sendr.io if the issue persists after credit top-up
Credits burning faster than expected
- Each personalized contact consumes ~3 credits (dynamic audio + background + page)
- Batch-generate pages via API instead of one-by-one in the UI — API calls are more efficient
- Skip dynamic audio for lower-priority prospects — text-only pages cost fewer credits
- Monitor consumption in your dashboard — credits don't roll over at month end