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Skillssales-nexter

sales-nexter

Marketing & growth

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Updated 10-16 08:43

About this skill

Nexter Platform Help

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated platform knowledge.

  1. What are you trying to do?

    • A) Fix a broken state — blocks not showing in the editor after install/update, styles missing on the frontend, layout broke after the v4 ApiVersion-3 conversion, an update introduced bugs
    • B) Build with blocks — containers/layout, headings/buttons, pricing tables, testimonials, post grids/carousels, the Form Builder, the Popup Builder, the Mega Menu, the Header/Theme Builder, 1000+ templates
    • C) Use Pro/dynamic features — Dynamic Content (ACF/Toolset/Pods/native fields), WooCommerce blocks, Lottie/Spline 3D/scroll animations, White Label, the expanded template library
    • D) Automate with AI / MCP — set up Nexter Abilities (the built-in MCP server, 115 tools) in Claude/Cursor/VS Code, or use the in-editor AI (ChatGPT/Gemini)
    • E) Customize/automate via code — performance flags (tpgb_defer_css_js, tpgb_delay_css_js), reading/writing tpgb/-namespaced block markup via the WordPress REST API
    • F) Pick or compare a plan (Starter / Professional / Studio / Agency Bundle) or weigh Nexter vs other block builders

  2. Free or Pro? Free (WordPress.org) ships ~45+ blocks plus the built-in Form Builder and AI. Theme Builder, White Label, Dynamic Content, WooCommerce blocks, the Popup Builder's advanced types, Lottie/Spline/scroll animations, and the Pro half of the MCP abilities are paid (Professional+ for Theme Builder/White Label).

Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.

Step 2 — Route or answer directly

Problem domain Route to
Funnel strategy, page structure, builder selection across tools (Spectra/Kadence/GenerateBlocks/Stackable/SeedProd/Elementor…) /sales-funnel — Run: /sales-funnel {user's original question}
A/B testing methodology (Nexter has no native split testing) /sales-vwo — Run: /sales-vwo {user's original question}
Email sequences/automation after a form opt-in /sales-email-marketing — Run: /sales-email-marketing {user's original question}
Growing the list, lead-magnet strategy /sales-audience-growth — Run: /sales-audience-growth {user's original question}
WooCommerce store/checkout (Nexter has WooCommerce blocks but no cart/upsell engine) /sales-checkout — Run: /sales-checkout {user's original question}
WordPress/WooCommerce funnel + upsells around the pages /sales-cartflows — Run: /sales-cartflows {user's original question}
On-page/technical SEO beyond clean markup /sales-seo — Run: /sales-seo {user's original question}

If the question is Nexter-specific, continue to Step 3.

Step 3 — Nexter platform reference

Read references/platform-guide.md for the full platform reference — blocks/modules, the Nexter Extension + Theme Builder, pricing/plan gates, data model, integration recipes, and code examples. For Nexter Abilities (the MCP server) setup, the tpgb/ block markup, the WordPress REST API approach, and the performance flags, read references/nexter-api-reference.md.

Answer the user's question using only the relevant section. Don't dump the full reference.

Step 4 — Actionable guidance

Focus on the user's specific situation.

  • Nexter is an all-in-one Gutenberg ecosystem, not a single block library. It's three parts: Nexter Blocks (90+ blocks + in-editor AI), Nexter Extension (50+ site tools + the Theme Builder, security/performance/code-snippets, White Label), and the Nexter Theme. This breadth is its defining contrast with lean block plugins like Stackable/GenerateBlocks — it does ship a form builder, popup builder, mega menu, and header/theme builder.
  • The standout for makers is Nexter Abilities — a native MCP server. It exposes 115 server-side tools (68 free / 47 Pro, plus 8 workflow skills, button-preset CRUD, and a page-inspection ability) so an MCP client (Claude Desktop, Cursor, VS Code, Windsurf, Cline, Zed, Continue) can compose real, editable tpgb/ Gutenberg blocks from a prompt, screenshot, or URL. Auth is a token you generate in WP admin, scoped to post types + abilities, and every call respects WordPress capability checks. See references/nexter-api-reference.md.
  • "Blocks not showing in the editor" is usually that you're not in the Gutenberg Block Editor (Classic Editor or another page builder is active), a plugin/JS conflict, or a stale build/cache after an update. Confirm Gutenberg is active, update Nexter, hard-refresh + clear caches, and test with other editor plugins disabled.
  • The v4 ApiVersion-3 conversion is a known update boundary. v4.7.0 converted all blocks to WordPress "ApiVersion 3." Older tutorials/screenshots may not match, and a major update can introduce regressions — keep a backup/staging copy and a rollback plan before updating a live site.
  • Performance: the "1 CSS + 1 JS file per page, disabled blocks load nothing" claim is real but not a free pass. Third-party tests still measure ~0.2–0.35s and ~6–9 MiB added per request. For Core Web Vitals, enable Nexter's asset controls (tpgb_defer_css_js / tpgb_delay_css_js), only enable the blocks you use, add caching, and benchmark before/after. For deeper remediation use /sales-seo.
  • Plan gating drives most surprises. Theme Builder and White Label are Professional+ (5 sites+); Dynamic Content, WooCommerce blocks, advanced popups, and Lottie/Spline/scroll animations are Pro. Confirm the tier before promising a feature, and warn that Pro-only blocks/styling can fall back or stop applying if the license lapses — test on staging.
  • The automation surface is WordPress + MCP, not a hosted SaaS API. No Nexter REST API, no outbound webhook, no first-party Zapier app. Programmatic surface = the Nexter Abilities MCP server, the WordPress core REST API (blocks are tpgb/-namespaced in post_content, Application-Password auth), the in-editor AI, and PHP option/filter flags. It's GPLv3 (github.com/posimyth/the-plus-addons-for-block-editor) — deeper extension means building from source.

If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.

Gotchas

Best-effort from research (2026-06) — review these, especially plan-gated features, the MCP ability counts, and integration details that may be outdated.

  1. All-in-one breadth, but tiered. Form Builder + in-editor AI are free; Theme Builder & White Label are Professional+, and Dynamic Content, WooCommerce blocks, advanced popups, and Lottie/Spline/scroll animations are Pro. Confirm the tier before promising a feature.
  2. Nexter Abilities (MCP) is split free/Pro too. 68 of the 115 abilities are free; the other 47 (CTA banners, timeline, repeater, popup builder, Mailchimp, Lottie/Spline/scroll) require Pro. The MCP endpoint is token-authenticated and scoped — every call still respects WordPress capabilities, and you can disable the endpoint anytime (existing pages stay intact).
  3. The v4.7.0 ApiVersion-3 conversion is a migration boundary. Major updates have introduced regressions; back up + test on staging before updating a live site. Old tutorials may show pre-v4 UI.
  4. Performance claims vs reality. "1 CSS + 1 JS per page, disabled blocks load nothing" is accurate, but third-party tests still show measurable overhead (~0.2–0.35s, ~6–9 MiB). Use tpgb_defer_css_js/tpgb_delay_css_js, enable only needed blocks, and cache.
  5. No hosted REST API, no outbound webhook, no first-party Zapier app. Automate via the Nexter Abilities MCP server and the WordPress core REST API (tpgb/ block markup in post_content). Form leads exit through the form's configured ESP/integration (e.g. Mailchimp).
  6. tpgb/ block namespace is best-effort. It's consistent with Nexter's tpgb_* option flags but not confirmed verbatim in public docs — copy real block markup from a live install rather than hand-authoring attribute keys.
  7. No native A/B testing, heatmaps, or analytics. Nexter builds pages; measurement needs a separate tool (VWO, Microsoft Clarity).

Related skills

  • /sales-funnel — Funnel strategy, page structure, and builder selection across tools (Spectra, Kadence Blocks, GenerateBlocks, Stackable, SeedProd, Elementor, ClickFunnels, Leadpages)
  • /sales-spectra — Another Gutenberg-native block plugin (by Brainstorm Force) that also ships a Popup Builder and form blocks — compare blocks, DOM output, Dynamic Content, and plan gates vs Nexter's broader ecosystem
  • /sales-kadence — A Gutenberg block plugin (by StellarWP) with an Advanced Form block + webhooks and Kadence AI — compare form/automation surface and plan gates vs Nexter
  • /sales-generateblocks — The minimalist, performance-first Gutenberg block plugin (by EDGE22/GeneratePress) — the lean opposite of Nexter's all-in-one breadth
  • /sales-stackable — A design-focused Gutenberg block plugin (GPLv3) that, unlike Nexter, has no form/popup/header builder — compare breadth vs lean footprint
  • /sales-seedprod — A WordPress page/landing-page + Theme Builder plugin (non-block-editor alternative with coming-soon pages and the WordPress Abilities API)
  • /sales-cartflows — WordPress/WooCommerce funnel + checkout/upsells around the pages Nexter builds
  • /sales-vwo — A/B testing and heatmap methodology Nexter lacks natively
  • /sales-audience-growth — Growing an email list (lead magnets, opt-in strategy) behind a Nexter form
  • /sales-email-marketing — Email sequences to run after a Nexter form captures the lead
  • /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do -a claude-code

Examples

Example 1: Set up the Nexter Abilities MCP server in Claude to build pages from a prompt

User: "I want Claude to build Nexter landing pages on my WordPress site from a description. How do I wire up the MCP server, and what can it actually do?" Approach: That's Nexter Abilities, Nexter's built-in MCP server. Install Nexter Blocks (it includes the MCP endpoint + all 115 abilities), connect your Nexter account, enable MCP permissions and scope which post types/abilities the AI may touch, generate a token, and paste the generated MCP config into Claude Desktop. The AI then calls block-add abilities to compose real, editable tpgb/ Gutenberg blocks (containers, headings, pricing tables, testimonials, forms…) — 68 abilities are free, 47 are Pro. It can also recreate a layout from a screenshot or inspect a competitor URL for fonts/colors/media. Every build runs inside a page-type performance budget. Pull exact steps from references/nexter-api-reference.md. Confirm the MCP config snippet against your install — it's generated per-site and wasn't captured verbatim in research.

Example 2: Blocks/styles broke after updating to v4

User: "After updating Nexter, some blocks vanished from the editor and a couple of pages look wrong." Approach: v4.7.0 converted all blocks to WordPress ApiVersion 3 — a major-update boundary that can introduce regressions. First confirm you're in the Gutenberg Block Editor (not Classic/another builder) and that Nexter is updated; hard-refresh and clear browser + page + object/CDN cache; disable other editor plugins to isolate a JS conflict. If pages are still wrong, roll back from your backup/staging copy and re-test the update on staging. See Troubleshooting.

Example 3: Which plan unlocks Theme Builder and Dynamic Content — and is it lean enough?

User: "I want the Theme Builder, ACF-bound dynamic content, and white-label for client sites. What tier, and will it slow the sites down?" Approach: Theme Builder and White Label are Professional+ (5 sites); Studio (~$129/yr) is unlimited sites. Dynamic Content (ACF/Toolset/Pods) is Pro. Pricing is best-effort/annual with Lifetime options — verify on nexterwp.com/pricing and note Pro features degrade if the license lapses. On performance: Nexter loads 1 CSS + 1 JS file per page and disabled blocks load nothing, but benchmark — third-party tests still show ~0.2–0.35s overhead; enable tpgb_defer_css_js/tpgb_delay_css_js, turn off unused blocks, and cache. Confirm current tiers in references/platform-guide.md.

Troubleshooting

Nexter blocks don't appear in the editor

Symptom: After installing or updating, Nexter blocks are missing from the block inserter (or some vanished after an update). Cause: You're not in the Gutenberg Block Editor (Classic Editor or another page builder is active), a plugin/JS conflict, or a stale editor build/cache — often after the v4 ApiVersion-3 conversion. Solution: Confirm the Gutenberg Block Editor is the active editor; update Nexter to the latest version; hard-refresh and clear browser + page cache; disable other editor plugins to isolate a JS conflict; and confirm the relevant blocks are enabled in Nexter's block manager.

Nexter pages render unstyled or bloat Core Web Vitals

Symptom: A page shows raw/unstyled output, or PageSpeed flags render-blocking CSS/JS and excess weight. Cause: Cache/optimization plugin stripped or reordered Nexter's assets, or too many blocks/animations are loading without the performance controls enabled. Solution: Clear page/object/CDN cache and allowlist Nexter's handles in any minify/optimization plugin. Enable Nexter's asset controls (tpgb_defer_css_js / tpgb_delay_css_js), disable blocks you don't use, add caching, and benchmark before/after. For deeper remediation use /sales-seo.

A Pro feature stopped working or an update broke pages

Symptom: Theme Builder / Dynamic Content / Pro blocks stopped applying, or pages broke right after a major update. Cause: The Nexter license is deactivated/expired (Pro-only blocks/styling fall back), or a major release (e.g. the v4.7.0 ApiVersion-3 conversion) introduced a regression. Solution: Reactivate/renew the license and confirm it's active on this site; for an update regression, roll back from your backup/staging copy, then re-test the update on staging. Avoid building critical live pages solely on Pro-only blocks without a tested fallback.