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Skillssales-houseofmarketers

sales-houseofmarketers

Marketing & growth

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Updated 10-16 05:33

About this skill

House of Marketers Platform Help

Helps the user evaluate and work with House of Marketers (HoM) — the TikTok-focused marketing agency built by early TikTok employees, offering influencer campaigns, paid ads, content creation, strategy, and business profile growth.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

  1. What do you need help with?

    • A) Evaluating HoM — deciding if they're the right agency
    • B) Planning a TikTok influencer campaign through HoM
    • C) TikTok paid ads management
    • D) Content creation for TikTok (UGC, brand channel)
    • E) TikTok strategy consulting
    • F) Understanding pricing and service tiers
    • G) Agency vs in-house TikTok marketing decision
    • H) Something else — describe it

  2. What's your business type?

    • A) DTC / ecommerce brand
    • B) Mobile app developer
    • C) Gaming company
    • D) Enterprise / global brand
    • E) Startup / SMB
    • F) Other — describe it

  3. What's your current TikTok setup?

    • A) No TikTok presence yet
    • B) Have a profile but minimal content
    • C) Active profile, want to scale
    • D) Running TikTok ads in-house, want help
    • E) Already working with another agency

  4. Budget range?

    • A) Under $20K (single campaign)
    • B) $20K-50K
    • C) $50K-200K
    • D) $200K+ (multi-market, ongoing retainer)

If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

Step 2 — Route or answer directly

If the request maps to another skill, route:

  • TikTok marketing strategy (not HoM-specific) → /sales-tiktok-marketing
  • Influencer marketing strategy across platforms → /sales-influencer-marketing
  • Gaming influencer marketing → /sales-gaming-marketing
  • General retargeting strategy → /sales-retargeting
  • Paid social advertising strategy → /sales-b2b-advertising
  • Social media management → /sales-social-media-management

Otherwise, answer directly from the platform reference below.

Step 3 — House of Marketers platform reference

Company background

House of Marketers was founded in 2020 by Iñigo Rivero (ex-TikTok — one of the first employees in EMEA, managed Strategy and Partnerships) and Rohan Midha (ran one of Europe's largest influencer marketing agencies). The agency has ~53 employees across 5 continents (Europe, North America, South America, Asia, UAE).

Notable clients: KFC, Red Bull, Hilton, HelloFresh, eToro, Apple Music, Hinge, Western Union, Grover, PSG, Playtika, Badoo

Verticals served: Entertainment, gaming, health & beauty, apps, retail/ecommerce, social networks, food & beverages

Core services

1. TikTok Influencer Marketing (primary service — ~50% of revenue)

  • Access to 50K+ creator network across TikTok, Instagram, YouTube, Twitch, and Twitter/X
  • Full-cycle management: creator selection → outreach → negotiation → content coordination → performance tracking
  • Campaign managers across Europe, North America, South America, Asia, and UAE (multilingual execution)
  • 20+ combined years of senior team influencer experience

2. TikTok Paid Ads (Paid Social)

  • Fully managed TikTok ad campaigns for sales, app installs, engagement, and awareness
  • Creative strategy and ad optimization by platform specialists
  • Performance reporting and budget allocation
  • Extends to paid social beyond TikTok where relevant

3. TikTok Content Creation

  • UGC-style content designed for TikTok's native format
  • Trending audio and concept integration
  • Brand channel content (organic posts, not just ads)
  • No in-house production team needed — HoM handles creative direction and production

4. TikTok Strategy Consulting

  • Comprehensive audience and industry research
  • Hashtag strategy and content planning
  • KPI target setting and customer funnel design
  • Brainstorming sessions and creative direction
  • Algorithm and trend analysis

5. TikTok Business Profile Growth

  • Organic profile development and community building
  • Content calendar management
  • Engagement strategy (comments, duets, stitches)
  • Follower growth campaigns

Pricing

Service Typical range Notes
Influencer campaigns $20K–$5M+ per campaign Depends on scale, markets, creator count, content volume, paid amplification
Smaller campaigns From $1K/month Targeted creator partnerships, limited scope
Enterprise multi-market $200K+ Large-scale activation across multiple countries

Pricing varies by: number of creators, markets targeted, content volume, paid amplification, and campaign duration. No public rate card — all campaigns are custom-scoped.

Agency vs in-house decision framework

Factor Agency (HoM) In-house team
Time to launch 2-4 weeks 3-6 months (hiring + onboarding)
Cost Campaign-based ($20K+) $500K-$1M/yr for full team (manager, creator, strategist, media buyer)
Creator network 50K+ established relationships Build from scratch
Platform expertise Founded by ex-TikTok employee Learn through trial and error
Institutional knowledge Stays with agency Stays with company
Control Less direct control over creative Full creative control
Scalability Easy to scale up/down Fixed headcount

When to choose HoM:

  • No in-house TikTok expertise and need to move fast
  • Campaign budgets $20K+ with clear performance KPIs
  • Need multilingual or multi-market campaigns
  • Want creator network access without building relationships from scratch

When to stay in-house:

  • Long-term brand voice consistency is critical
  • Budget is primarily under $20K/campaign
  • Already have social media team with TikTok experience
  • Need daily community management (not campaign-burst model)

Campaign workflow (typical)

  1. Briefing — HoM conducts industry and audience research, defines KPIs
  2. Strategy — Content themes, hashtag strategy, creator profiles, funnel design
  3. Creator selection — Match from 50K+ network based on audience, niche, engagement
  4. Outreach & negotiation — HoM handles creator contracts and rates
  5. Content production — Creators produce content, HoM reviews and provides feedback
  6. Publication — Coordinated launch across selected creators
  7. Reporting — Performance tracking against KPIs, optimization recommendations

Platforms covered

  • Primary: TikTok (core specialization)
  • Secondary: Instagram, YouTube, Twitch, Twitter/X
  • Cross-platform campaigns available but TikTok is always the centerpiece

Step 4 — Actionable guidance

Based on the user's specific question:

  1. Service selection — which HoM service fits their goal (influencer vs paid ads vs content vs strategy)
  2. Budget planning — realistic campaign budget based on goals, market, and creator tier
  3. Agency vs in-house — decision framework based on timeline, budget, expertise, and control needs
  4. Campaign briefing — how to brief HoM effectively (goals, audience, tone, KPIs, timeline)
  5. Performance expectations — realistic timeline (60-90 days for reliable results), benchmark metrics
  6. Multi-service packaging — when to combine influencer + paid ads + content creation

Gotchas

Best-effort from research — review these, especially items about pricing and service scope that may be outdated.

  • No self-serve platform. Unlike Cloutboost (Portal) or Modash, HoM is a pure agency — no SaaS product for DIY influencer discovery. You work with their team, not a dashboard.

  • $20K+ for meaningful campaigns. While they list $1K/month minimums, realistic influencer campaigns with performance measurement start at $20K+. Sub-$20K budgets may be better served by self-serve platforms.

  • TikTok-first, not TikTok-only. They work across Instagram, YouTube, Twitch, and Twitter/X, but TikTok is the core competency. If TikTok isn't your primary channel, consider a general influencer agency.

  • Campaign-burst model, not always-on. HoM excels at campaign-style activations. If you need daily community management or ongoing organic posting, clarify scope — this may require a separate social media management retainer.

  • No public API or dashboard access. Reporting is delivered by HoM's team, not through a self-serve dashboard. Ask about reporting frequency and format during briefing.

  • Creator network is pre-established. The 50K+ network is curated but may not include niche micro-creators in very specific verticals. Discuss creator sourcing for niche categories upfront.

  • Enterprise pricing varies widely. $20K to $5M+ is a huge range. Get a detailed scope and deliverables before committing to avoid mismatched expectations.

  • Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.

Related skills

  • /sales-tiktok-marketing — TikTok marketing strategy — organic growth, paid ads, content creation, influencer strategy, algorithm, metrics
  • /sales-influencer-marketing — Influencer marketing strategy across platforms — platform comparison, creator discovery, vetting, ROI measurement
  • /sales-gaming-marketing — Gaming influencer marketing strategy — streamer partnerships, game launch campaigns, budget allocation
  • /sales-retargeting — Retargeting strategy — visitor retargeting, dynamic ads, cross-channel
  • /sales-social-media-management — Social media management strategy — publishing, scheduling, engagement, analytics
  • /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do

Examples

Example 1: Evaluate HoM for a DTC skincare launch

User says: "I'm launching a new skincare line targeting Gen Z. Should I use House of Marketers or build an in-house TikTok team? Budget is around $50K." Skill does:

  1. Applies agency vs in-house framework — $50K is well within HoM's range, and no existing in-house expertise makes agency the faster path
  2. Recommends starting with HoM's influencer + content creation bundle for launch (campaign-burst model)
  3. Suggests 3-month engagement: Month 1 strategy + creator matching, Months 2-3 campaign execution
  4. Notes skincare is a strong HoM vertical (health & beauty) with established creator relationships
  5. Flags long-term consideration: build in-house after learning from HoM's approach Result: User has a clear recommendation with timeline and budget allocation

Example 2: Plan a multi-market influencer campaign

User says: "We need to promote our food delivery app across UK, Germany, and Spain on TikTok. What should we expect from HoM?" Skill does:

  1. Highlights HoM's multi-continent team with campaign managers in Europe
  2. Recommends separate creator pools per market (local language, local trends)
  3. Sets expectations: $50K-200K+ for three-market campaign depending on creator tiers and content volume
  4. Advises on briefing: separate KPIs per market, localized content strategy, coordinated launch timing
  5. Notes HelloFresh (similar vertical) is a HoM client — ask for relevant case studies Result: User understands multi-market scope, pricing expectations, and how to brief effectively

Example 3: Agency vs in-house decision

User says: "We're spending $15K/month on TikTok ads in-house and getting mediocre results. Should we switch to House of Marketers?" Skill does:

  1. Notes $15K/month ($180K/yr) is significant — enough for HoM's managed paid ads service
  2. Compares current in-house performance against HoM's typical 2-3x improvement for agency-managed campaigns
  3. Recommends trial engagement: keep in-house for organic, hire HoM for paid ads optimization (3-month test)
  4. Sets realistic timeline: 60-90 days before HoM produces reliably better results
  5. Routes to /sales-tiktok-marketing for TikTok-specific ad optimization strategy regardless of agency decision Result: User has a hybrid approach that reduces risk while testing agency value

Troubleshooting

Not sure which HoM service to request

Symptom: HoM offers multiple services and it's unclear which to start with Cause: Services overlap — influencer campaigns include content, content creation supports ads, strategy underpins everything Solution: Match to your primary goal: awareness = influencer campaigns, conversions = paid ads, content library = content creation, direction = strategy consulting. For most brands starting on TikTok, begin with strategy consulting ($5K-15K) to define the playbook, then execute with influencer campaigns. Ask HoM for a bundled proposal covering strategy + execution.

Campaign results below expectations

Symptom: Influencer content is live but not driving the expected engagement or conversions Cause: Creator-audience mismatch, content didn't land with TikTok's algorithm, or expectations were unrealistically high Solution: Review creator selection criteria with your HoM account manager. Check if selected creators' audiences match your target demographic (not just follower count). Expect 60-90 days for reliable results — single campaigns rarely show definitive ROI. Ask for a post-campaign analysis with benchmarks against industry averages. For future campaigns, request a test phase with 2-3 creators before scaling.

Budget too small for meaningful agency engagement

Symptom: HoM quotes a campaign price higher than your budget allows Cause: Full-service agency campaigns have overhead (strategy, coordination, reporting) that requires minimum scale Solution: If under $20K, consider self-serve platforms instead — Modash ($199/mo), Heepsy ($49/mo), or Hypefy (no subscription, pay per campaign). Use /sales-influencer-marketing to compare platforms and find one that fits your budget. Return to HoM when campaign budgets reach $20K+ and you need full-service support.