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Skillssales-calcom

sales-calcom

Marketing & growth

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Updated 10-16 08:43

About this skill

Cal.com Platform Help

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated platform knowledge.

Ask the user:

  1. What area of Cal.com do you need help with?
    • A) Booking pages & event types — setup, customization, branding
    • B) Round-robin & team scheduling — routing, collective events, managed events
    • C) Routing forms — lead qualification before booking
    • D) API & webhooks — building integrations, automation
    • E) Self-hosting — Docker setup, calendar sync, Outlook issues
    • F) Workflows — automated reminders, notifications, follow-ups
    • G) Embeddable atoms — embedding Cal.com in your app
    • H) Payments — Stripe/PayPal collection on booking
    • I) Choosing Cal.com vs Calendly vs other tools
    • J) Something else

  1. Are you on cloud or self-hosted?

    • A) Cal.com cloud (cal.com)
    • B) Self-hosted (Docker/custom)
    • C) Not sure yet / evaluating

  2. What plan are you on?

    • A) Free
    • B) Teams ($12/user/mo)
    • C) Organizations ($28/user/mo)
    • D) Enterprise
    • E) Self-hosted (no plan)

If the user's request already provides most of this context, skip directly to Step 2. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

Step 2 — Route or answer directly

If the request maps to a specialized skill, route:

  • General scheduling strategy → "This is a scheduling strategy question — run: /sales-meeting-scheduler {user's question}"
  • CRM integration patterns → "This is a tool integration question — run: /sales-integration {user's question}"
  • No-show recovery or reminder design → "This is a scheduling optimization question — run: /sales-meeting-scheduler {user's question}"

Otherwise, answer directly from platform knowledge.

Step 3 — Cal.com platform reference

Read references/platform-guide.md for the full platform reference — capabilities, pricing, data model, API quick-starts, webhook payloads, integration recipes.

Answer the user's question using only the relevant section. Don't dump the full reference.

Step 4 — Actionable guidance

You no longer need the platform guide — focus on the user's specific situation.

  1. Step-by-step instructions for their goal in Cal.com
  2. Configuration recommendations — specific settings, with navigation paths
  3. Code examples for API/webhook questions — point to references/calcom-api-reference.md
  4. Verification steps — how to confirm it worked

If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.

Gotchas

Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.

  • Round-robin and routing forms require the Teams plan ($12/user/mo). Free plan users can't distribute meetings across reps. Check plan before recommending team scheduling features.
  • Self-hosted calendar sync does not auto-detect cancellations immediately. If a user deletes an event in Google/Outlook, Cal.com may still show the slot as booked until the next sync cycle. This is a common complaint — recommend checking sync interval settings.
  • Removing a user from a team doesn't remove them from round-robin host tables. After removing someone, manually check the round-robin event type's host list. Otherwise departed reps keep getting booked.
  • Self-hosted Outlook integration requires Azure AD app registration. Missing this step is the #1 cause of "can't connect Outlook" on self-hosted instances. The cloud version handles this automatically.
  • Webhook payloads differ between booking events and meeting events. Booking events use { triggerEvent, createdAt, payload: {...} } wrapper. Meeting events (MEETING_STARTED/ENDED) use a flat structure with no nested payload. Don't assume consistent shape.
  • Custom API access requires the Teams plan or higher. Free plan users get basic API key access for personal use but custom API integrations need Teams+.

Related skills

  • /sales-meeting-scheduler — Scheduling strategy across all tools — booking page CRO, no-show recovery, round-robin design, tool selection
  • /sales-integration — Connect Cal.com to CRM and other tools via webhooks, Zapier, or API
  • /sales-vimcal — Vimcal platform help (keyboard-first calendar alternative)
  • /sales-reclaim — Reclaim.ai platform help (AI task scheduling with scheduling links)
  • /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do

Examples

Example 1: Setting up booking pages for a solo founder

User says: "I just signed up for Cal.com free plan — how do I set up a booking page for discovery calls?" Skill does:

  1. Walks through creating a 30-min discovery call event type
  2. Configures availability — working hours, 15-min buffer, 4-hour minimum notice
  3. Sets up Cal Video or Zoom integration for auto-generated meeting links
  4. Creates email reminder workflow (24hr + 1hr)
  5. Connects Google Calendar for conflict checking Result: Fully configured booking page with reminders and calendar sync — ready to share

Example 2: Webhook integration for CRM sync

User says: "How do I listen for new bookings and push them to my CRM via webhook?" Skill does:

  1. Points to references/calcom-api-reference.md for webhook payload schema
  2. Walks through creating a BOOKING_CREATED webhook subscription at /settings/developer/webhooks
  3. Shows HMAC-SHA256 signature verification code
  4. Provides example payload parsing to extract attendee email, meeting time, and event type
  5. Shows how to map fields to CRM contact/event creation Result: Working webhook listener that verifies signatures and syncs bookings to CRM

Example 3: Self-hosted Outlook calendar not connecting

User says: "I self-host Cal.com with Docker and can't connect my Outlook calendar" Skill does:

  1. Identifies root cause: Azure AD app registration required for self-hosted Outlook
  2. Walks through creating an Azure AD app with Calendar.ReadWrite permissions
  3. Shows the environment variables needed (MS_GRAPH_CLIENT_ID, MS_GRAPH_CLIENT_SECRET)
  4. Verifies the redirect URI matches the Cal.com instance URL Result: Outlook calendar connected with bi-directional sync

Troubleshooting

Self-hosted instance stuck at localhost or giving 404

Symptom: Booking pages return 404 or the app redirects to localhost:3000 despite setting NEXT_PUBLIC_WEBAPP_URL Cause: Environment variables not applied correctly, or Docker container not rebuilt after changes Solution: Verify .env has NEXT_PUBLIC_WEBAPP_URL=https://your-domain.com, NEXTAUTH_URL=https://your-domain.com, and CALENDSO_ENCRYPTION_KEY set. Rebuild the container after any .env change. If using reverse proxy (nginx/Caddy), ensure it forwards the Host header.

Calendar sync not reflecting external changes

Symptom: Events deleted or moved in Google/Outlook still show as booked in Cal.com Cause: Cal.com polls calendars on a sync interval — it doesn't get instant push notifications from all providers Solution: Check Settings > Calendars to verify bi-directional sync is enabled. For faster sync, use the API to trigger a manual refresh. On self-hosted, check the CRON_ENABLE_CALENDAR_SYNC environment variable is set to true.

Webhooks not firing for booking events

Symptom: Webhook subscription exists but no POST requests arrive at the subscriber URL Cause: Subscriber URL must be HTTPS on cloud Cal.com (HTTP only allowed on self-hosted). Private IPs and localhost are blocked on cloud. Solution: Verify the subscriber URL is publicly accessible HTTPS. Check that the correct trigger events are selected. Use a tool like webhook.site to test. On self-hosted, check that the webhook worker process is running.