Ad Copywriting Formulas — Advertising Copy Persuasion Formula Library
Proven persuasion formulas, psychological triggers, and per-channel constraint references used by the copywriter agent when writing copy.
subject Agent
copywriter — of Formulaand Pattern Copy Writingin apply.
7vs Formula
1. AIDA (Attention → Interest → Desire → Action)
ad Copy Structure.
|
|
technique |
when ( ) |
| A Attention |
when |
, , vs |
" 7 " |
| I Interest |
|
, Story, |
" whenbetween Design" |
| D Desire |
|
, , before |
"12 in 8% " |
| A Action |
|
, , |
" when 30 " |
** channel**: page, SNS Copy, , video
2. PAS (Problem → Agitate → Solution)
. before adin .
|
|
technique |
when ( SaaS) |
| P Problem |
when |
Targetof Current |
" in 12whenbetween and ?" |
| A Agitate |
amplified |
when and |
" whenin and..." |
| S Solution |
when |
= |
"photography . ric" |
** channel**: search ad, banner,
3. BAB (Before → After → Bridge)
of before Structure.
|
|
technique |
| B Before |
Current () |
" after " |
| A After |
(before) |
"in , and and whenbetween" |
| B Bridge |
() |
"[] " |
** channel**: Brand video, SNS Story, Copy
4. 4Ps (Promise → Picture → Proof → Push)
|
Role |
| Promise |
core — "3 in " |
| Picture |
and Visualization — " and naturally " |
| Proof |
when — " 87% OPIC IM2 " |
| Push |
— " etc. 50% " |
5. SLAP (Stop → Look → Act → Purchase)
digital banner/ .
|
Character limit |
Role |
| S Stop |
5 within |
— number//vs |
| L Look |
15 within |
when — core 1 |
| A Act |
10 within |
Verification — ric |
| P Purchase |
CTA |
before — " when" |
6. FAB (Feature → Advantage → Benefit)
during of Copy conversion.
|
description |
when ( ) |
| F Feature |
|
"40dB " |
| A Advantage |
of of |
"from " |
| B Benefit |
|
" of to" |
7. Star-Chain-Hook
Storytelling .
|
Role |
| Star |
(= Target or ) etc. |
| Chain |
/to |
| Hook |
CTA |
Psychology Trigger Pattern
| Trigger |
|
Copy Pattern |
of |
| **** |
whenbetween |
" ", "48whenbetween " |
|
| **** |
|
" 100", " " |
|
| ** ** |
and |
"50 Selection", " 4.9" |
|
| **** |
before |
"of 95% ", " " |
when |
| **** |
|
" 30", " " |
|
| **** |
of before |
"98% " vs "2% " |
|
| **** |
comparison |
" 89,000 → 39,000" |
|
Per-channel Character limit Reference
search ad
| Platform |
|
vs Character limit |
optimal Character limit |
| Google Ads |
1~3 |
30 |
20~25 |
| Google Ads |
description 1~2 |
90 |
60~80 |
| SA |
|
15 |
12~14 |
| SA |
description |
45 |
35~40 |
SNS ad
| Platform |
element |
vs |
optimal |
| Meta (FB/IG) |
Text |
|
125 ( before) |
| Meta |
line |
40 |
27 |
|
|
25 |
20 |
|
description |
45 |
35 |
video ad
| type |
whenbetween |
core Message when |
() |
|
6seconds |
0~3seconds |
10~15 |
| st |
15seconds |
0~5seconds ( before) |
30~40 |
| st |
30seconds |
0~5seconds |
60~80 |
CTA Pattern Library
|
|
duringbetween |
|
| Information |
" " |
" " |
" Verification" |
|
" when" |
"" |
" " |
| before |
"in " |
" " |
" " |
| to |
" to" |
" " |
" " |
|
"of" |
" " |
" " |
of st
- "", "", "" etc. expression —
- "", "", "" — expressionto substitution
- "~and", "~in " — of/ whenad Verification
- comparison ad — comparison subject/ when
- when — ,
- "" — ( etc.) when
- after/ — and between when
