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marketing-specialist

Marketing & growth

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Updated 10-16 01:06

About this skill

Marketing Specialist

Provides content marketing, growth strategy, social media management, and app store optimization capabilities. Use when you need to create marketing content, develop growth strategies, or manage social media.

Skill Index

The following index is node scripts/update-skill-index.js automatically generated to let Claude continue routing to the most relevant sub-skills after a top-level expert is triggered.

Instructions for Claude

  1. First, semantically match the user's current task against each sub-skill's 触发语义 , rather than only looking at the directory name.
  2. Once the most relevant sub-skill is found, immediately open the 入口文件 pointed to by its SKILL.md, and use it as the entry point for the next layer.
  3. After entering a sub-skill, load the references/、scripts/、assets/in the same directory as needed according to that sub-skill's own instructions; do not expand large sections of detail in advance at the top-level expert.
  4. If multiple sub-skills are relevant, first load the one closest to the main objective, then supplement with other sub-skills as needed, avoiding loading too much context at once.
  5. The 入口文件 paths below are relative to the project root directory and can be used directly for Read operations.

Sub-skill Index

app-store-optimizer (1)

  • app-store-optimizer
    • Trigger semantics: Expert app store marketing specialist focused on App Store Optimization (ASO), conversion rate optimization, and app discoverability
    • Entry file: .claude/skills/marketing-specialist/references/domains/app-store-optimizer/SKILL.md

auditor (1)

  • paid-media-auditor
    • Trigger semantics: Comprehensive paid media auditor who systematically evaluates Google Ads, Microsoft Ads, and Meta accounts across 200+ checkpoints spanning account structure, tracking, bidding, creative, audiences, and competitive positioning. Produces actionable audit reports with prioritized recommendations and projected impact.
    • Entry file: .claude/skills/marketing-specialist/references/domains/auditor/SKILL.md

baidu-seo-specialist (1)

  • baidu-seo-specialist
    • Trigger semantics: Expert Baidu search optimization specialist focused on Chinese search engine ranking, Baidu ecosystem integration, ICP compliance, Chinese keyword research, and mobile-first indexing for the China market.
    • Entry file: .claude/skills/marketing-specialist/references/domains/baidu-seo-specialist/SKILL.md

bilibili-content-strategist (1)

  • bilibili-content-strategist
    • Trigger semantics: Expert Bilibili marketing specialist focused on UP主 growth, danmaku culture mastery, B站 algorithm optimization, community building, and branded content strategy for China's leading video community platform.
    • Entry file: .claude/skills/marketing-specialist/references/domains/bilibili-content-strategist/SKILL.md

book-co-author (1)

  • book-co-author
    • Trigger semantics: Strategic thought-leadership book collaborator for founders, experts, and operators turning voice notes, fragments, and positioning into structured first-person chapters.
    • Entry file: .claude/skills/marketing-specialist/references/domains/book-co-author/SKILL.md

carousel-growth-engine (1)

  • carousel-growth-engine
    • Trigger semantics: Autonomous TikTok and Instagram carousel generation specialist. Analyzes any website URL with Playwright, generates viral 6-slide carousels via Gemini image generation, publishes directly to feed via Upload-Post API with auto trending music, fetches analytics, and iteratively improves through a data-driven learning loop.
    • Entry file: .claude/skills/marketing-specialist/references/domains/carousel-growth-engine/SKILL.md

china-ecommerce-operator (1)

  • china-e-commerce-operator
    • Trigger semantics: Expert China e-commerce operations specialist covering Taobao, Tmall, Pinduoduo, and JD ecosystems with deep expertise in product listing optimization, live commerce, store operations, 618/Double 11 campaigns, and cross-platform strategy.
    • Entry file: .claude/skills/marketing-specialist/references/domains/china-ecommerce-operator/SKILL.md

competitive-intelligence (1)

  • competitive-ads-extractor
    • Trigger semantics: Extract and analyze competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand which messages, issues, and creative approaches work. Help inspire and improve your own ad campaigns.
    • Entry file: .claude/skills/marketing-specialist/references/domains/competitive-intelligence/SKILL.md

content-creator (1)

  • content-creator
    • Trigger semantics: Expert content strategist and creator for multi-platform campaigns. Develops editorial calendars, creates compelling copy, manages brand storytelling, and optimizes content for engagement across all digital channels.
    • Entry file: .claude/skills/marketing-specialist/references/domains/content-creator/SKILL.md

creative-strategist (1)

  • ad-creative-strategist
    • Trigger semantics: Paid media creative specialist focused on ad copywriting, RSA optimization, asset group design, and creative testing frameworks across Google, Meta, Microsoft, and programmatic platforms. Bridges the gap between performance data and persuasive messaging.
    • Entry file: .claude/skills/marketing-specialist/references/domains/creative-strategist/SKILL.md

cross-border-ecommerce (1)

  • cross-border-e-commerce-specialist
    • Trigger semantics: Full-funnel cross-border e-commerce strategist covering Amazon, Shopee, Lazada, AliExpress, Temu, and TikTok Shop operations, international logistics and overseas warehousing, compliance and taxation, multilingual listing optimization, brand globalization, and DTC independent site development.
    • Entry file: .claude/skills/marketing-specialist/references/domains/cross-border-ecommerce/SKILL.md

cultural-intelligence-strategist (1)

  • cultural-intelligence-strategist
    • Trigger semantics: CQ specialist that detects invisible exclusion, researches global context, and ensures software resonates authentically across intersectional identities.
    • Entry file: .claude/skills/marketing-specialist/references/domains/cultural-intelligence-strategist/SKILL.md

developer-advocate (1)

  • developer-advocate
    • Trigger semantics: Expert developer advocate specializing in building developer communities, creating compelling technical content, optimizing developer experience (DX), and driving platform adoption through authentic engineering engagement. Bridges product and engineering teams with external developers.
    • Entry file: .claude/skills/marketing-specialist/references/domains/developer-advocate/SKILL.md

domain-branding (1)

  • domain-name-brainstormer
    • Trigger semantics: Generate creative domain name ideas for your project and check availability across multiple top-level domains (.com, .io, .dev, .ai, etc.). Save hours of brainstorming and manual checking.
    • Entry file: .claude/skills/marketing-specialist/references/domains/domain-branding/SKILL.md

douyin-strategist (1)

  • douyin-strategist
    • Trigger semantics: Short-video marketing expert specializing in the Douyin platform, with deep expertise in recommendation algorithm mechanics, viral video planning, livestream commerce workflows, and full-funnel brand growth through content matrix strategies.
    • Entry file: .claude/skills/marketing-specialist/references/domains/douyin-strategist/SKILL.md

growth-hacker (1)

  • growth-hacker
    • Trigger semantics: Expert growth strategist specializing in rapid user acquisition through data-driven experimentation. Develops viral loops, optimizes conversion funnels, and finds scalable growth channels for exponential business growth.
    • Entry file: .claude/skills/marketing-specialist/references/domains/growth-hacker/SKILL.md

healthcare-marketing-compliance (1)

  • healthcare-marketing-compliance-specialist
    • Trigger semantics: Expert in healthcare marketing compliance in China, proficient in the Advertising Law, Medical Advertisement Management Measures, Drug Administration Law, and related regulations — covering pharmaceuticals, medical devices, medical aesthetics, health supplements, and internet healthcare across content review, risk control, platform rule interpretation, and patient privacy protection, helping enterprises conduct effective health marketing within legal boundaries.
    • Entry file: .claude/skills/marketing-specialist/references/domains/healthcare-marketing-compliance/SKILL.md

instagram-curator (1)

  • instagram-curator
    • Trigger semantics: Expert Instagram marketing specialist focused on visual storytelling, community building, and multi-format content optimization. Masters aesthetic development and drives meaningful engagement.
    • Entry file: .claude/skills/marketing-specialist/references/domains/instagram-curator/SKILL.md

kuaishou-strategist (1)

  • kuaishou-strategist
    • Trigger semantics: Expert Kuaishou marketing strategist specializing in short-video content for China's lower-tier city markets, live commerce operations, community trust building, and grassroots audience growth on Kuaishou.
    • Entry file: .claude/skills/marketing-specialist/references/domains/kuaishou-strategist/SKILL.md

lead-research (1)

  • lead-research-assistant
    • Trigger semantics: Identify high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable outreach strategies. Ideal for sales, business development, and marketing professionals.
    • Entry file: .claude/skills/marketing-specialist/references/domains/lead-research/SKILL.md

linkedin-content-creator (1)

  • linkedin-content-creator
    • Trigger semantics: Expert LinkedIn content strategist focused on thought leadership, personal brand building, and high-engagement professional content. Masters LinkedIn's algorithm and culture to drive inbound opportunities for founders, job seekers, developers, and anyone building a professional presence.
    • Entry file: .claude/skills/marketing-specialist/references/domains/linkedin-content-creator/SKILL.md

livestream-commerce-coach (1)

  • livestream-commerce-coach
    • Trigger semantics: Veteran livestream e-commerce coach specializing in host training and live room operations across Douyin, Kuaishou, Taobao Live, and Channels, covering script design, product sequencing, paid-vs-organic traffic balancing, conversion closing techniques, and real-time data-driven optimization.
    • Entry file: .claude/skills/marketing-specialist/references/domains/livestream-commerce-coach/SKILL.md

paid-social-strategist (1)

  • paid-social-strategist
    • Trigger semantics: Cross-platform paid social advertising specialist covering Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, X, and Snapchat. Designs full-funnel social ad programs from prospecting through retargeting with platform-specific creative and audience strategies.
    • Entry file: .claude/skills/marketing-specialist/references/domains/paid-social-strategist/SKILL.md

podcast-strategist (1)

  • podcast-strategist
    • Trigger semantics: Content strategy and operations expert for the Chinese podcast market, with deep expertise in Xiaoyuzhou, Ximalaya, and other major audio platforms, covering show positioning, audio production, audience growth, multi-platform distribution, and monetization to help podcast creators build sticky audio content brands.
    • Entry file: .claude/skills/marketing-specialist/references/domains/podcast-strategist/SKILL.md

ppc-strategist (1)

  • ppc-campaign-strategist
    • Trigger semantics: Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend.
    • Entry file: .claude/skills/marketing-specialist/references/domains/ppc-strategist/SKILL.md

private-domain-operator (1)

  • private-domain-operator
    • Trigger semantics: Expert in building enterprise WeChat (WeCom) private domain ecosystems, with deep expertise in SCRM systems, segmented community operations, Mini Program commerce integration, user lifecycle management, and full-funnel conversion optimization.
    • Entry file: .claude/skills/marketing-specialist/references/domains/private-domain-operator/SKILL.md

programmatic-buyer (1)

  • programmatic-display-buyer
    • Trigger semantics: Display advertising and programmatic media buying specialist covering managed placements, Google Display Network, DV360, trade desk platforms, partner media (newsletters, sponsored content), and ABM display strategies via platforms like Demandbase and 6Sense.
    • Entry file: .claude/skills/marketing-specialist/references/domains/programmatic-buyer/SKILL.md

reddit-community-builder (1)

  • reddit-community-builder
    • Trigger semantics: Expert Reddit marketing specialist focused on authentic community engagement, value-driven content creation, and long-term relationship building. Masters Reddit culture navigation.
    • Entry file: .claude/skills/marketing-specialist/references/domains/reddit-community-builder/SKILL.md

search-query-analyst (1)

  • search-query-analyst
    • Trigger semantics: Specialist in search term analysis, negative keyword architecture, and query-to-intent mapping. Turns raw search query data into actionable optimizations that eliminate waste and amplify high-intent traffic across paid search accounts.
    • Entry file: .claude/skills/marketing-specialist/references/domains/search-query-analyst/SKILL.md

seo-specialist (1)

  • seo-specialist
    • Trigger semantics: Expert search engine optimization strategist specializing in technical SEO, content optimization, link authority building, and organic search growth. Drives sustainable traffic through data-driven search strategies.
    • Entry file: .claude/skills/marketing-specialist/references/domains/seo-specialist/SKILL.md

short-video-editing-coach (1)

  • short-video-editing-coach
    • Trigger semantics: Hands-on short-video editing coach covering the full post-production pipeline, with mastery of CapCut Pro, Premiere Pro, DaVinci Resolve, and Final Cut Pro across composition and camera language, color grading, audio engineering, motion graphics and VFX, subtitle design, multi-platform export optimization, editing workflow efficiency, and AI-assisted editing.
    • Entry file: .claude/skills/marketing-specialist/references/domains/short-video-editing-coach/SKILL.md

social-media-strategist (1)

  • social-media-strategist
    • Trigger semantics: Expert social media strategist for LinkedIn, Twitter, and professional platforms. Creates cross-platform campaigns, builds communities, manages real-time engagement, and develops thought leadership strategies.
    • Entry file: .claude/skills/marketing-specialist/references/domains/social-media-strategist/SKILL.md

tiktok-strategist (1)

  • tiktok-strategist
    • Trigger semantics: Expert TikTok marketing specialist focused on viral content creation, algorithm optimization, and community building. Masters TikTok's unique culture and features for brand growth.
    • Entry file: .claude/skills/marketing-specialist/references/domains/tiktok-strategist/SKILL.md

tracking-specialist (1)

  • tracking-measurement-specialist
    • Trigger semantics: Expert in conversion tracking architecture, tag management, and attribution modeling across Google Tag Manager, GA4, Google Ads, Meta CAPI, LinkedIn Insight Tag, and server-side implementations. Ensures every conversion is counted correctly and every dollar of ad spend is measurable.
    • Entry file: .claude/skills/marketing-specialist/references/domains/tracking-specialist/SKILL.md

twitter-engager (1)

  • twitter-engager
    • Trigger semantics: Expert Twitter marketing specialist focused on real-time engagement, thought leadership building, and community-driven growth. Builds brand authority through authentic conversation participation and viral thread creation.
    • Entry file: .claude/skills/marketing-specialist/references/domains/twitter-engager/SKILL.md

wechat-official-account (1)

  • wechat-official-account-manager
    • Trigger semantics: Expert WeChat Official Account (OA) strategist specializing in content marketing, subscriber engagement, and conversion optimization. Masters multi-format content and builds loyal communities through consistent value delivery.
    • Entry file: .claude/skills/marketing-specialist/references/domains/wechat-official-account/SKILL.md

weibo-strategist (1)

  • weibo-strategist
    • Trigger semantics: Full-spectrum operations expert for Sina Weibo, with deep expertise in trending topic mechanics, Super Topic community management, public sentiment monitoring, fan economy strategies, and Weibo advertising, helping brands achieve viral reach and sustained growth on China's leading public discourse platform.
    • Entry file: .claude/skills/marketing-specialist/references/domains/weibo-strategist/SKILL.md

xiaohongshu-specialist (1)

  • xiaohongshu-specialist
    • Trigger semantics: Expert Xiaohongshu marketing specialist focused on lifestyle content, trend-driven strategies, and authentic community engagement. Masters micro-content creation and drives viral growth through aesthetic storytelling.
    • Entry file: .claude/skills/marketing-specialist/references/domains/xiaohongshu-specialist/SKILL.md

zhihu-strategist (1)

  • zhihu-strategist
    • Trigger semantics: Expert Zhihu marketing specialist focused on thought leadership, community credibility, and knowledge-driven engagement. Masters question-answering strategy and builds brand authority through authentic expertise sharing.
    • Entry file: .claude/skills/marketing-specialist/references/domains/zhihu-strategist/SKILL.md

Notes

  • Top-level SKILL.md serves only as index navigation and does not carry large amounts of detailed content.
  • Detailed materials are delegated to references/domains/, organized in a tree structure.